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Corwin Corporation Case Analysis

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Case Study: Project Selection and Change Management In a Kerzner (2003) case study, Corwin Corporation is an internationally known rubber products manufacturer with a reputation for quality. Corwin’s management is conservative and favors expanding markets for existing product over new product development. The company receives frequent requests to manufacture specialty products. A strict management policy and a risk adverse culture results in a 90% no bid on specialty product inquiries. However, Corwin selected to respond to a bid from one of its customers. The project was a complete failure and cost Corwin its relationship with the customer. This case study examines the mistakes Corwin made during the initiation and execution of the …show more content…

If the tests changed, the materials might have changed also. Corwin did not use a structured change management process. The customer representative continuously changed the testing process resulting in inconclusive results. Since the contract was a fixed price, Corwin had to assume responsibility for costs related to the additional testing. When Peters requested an additional five tests beyond the agreed scope, Corwin should have evaluated the request and provided Peters with a proposal outlining the costs to add the tests to the scope. Uncontrolled change exposed Corwin to unnecessary risk. Conclusion In an attempt to please a good customer, Corwin accepted a project that did not fit its conservative and risk adverse culture. Corwin compounded this problem with additional major mistakes that eventually lead to its customer cancelling the project at significant cost to Corwin. This case study highlights the importance of a project selection process, senior management involvement and an organized change management process. References Kerzner, H. (2003). Project Management Case Studies. New Jersey: John Wiley &

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