Cosmetics And Beauty

| * Introduction of new substitute products * More competitors trying to entry the market (saturation) * Increase of production costs * Maturity of the cosmetic industry * More importing regulations

To conclude, the cosmetics industry is a highly competitive industry internally with a high level of entry barriers. Supplier power is low in contrast to the high consumer power due to the high level of substitution available. Overall it is a very attractive and highly profitable industry, with low PE ratios and high growth

Who and When: Cosmetics history spans over 6000 years of human history and almost every society and culture on earth. It began over 100 000 years ago deriving from the African Middle

As the consumer attitude gradually changes, people are more in favor of the natural and safe products in cosmetic market. Australia consumers are not exception. They respected green-added cosmetics, namely, they are increasingly in pursuit of natural, pollution-free cosmetics with no chemicals added. Consequently, the products of chemical-free will gain competitive advantages in Australian cosmetic market to meet the consumer’s psychological needs for green, organic skin care products.

The various beauty products that are used by the masses to become “beautiful” are made

After the war, lipstick manufacturing shifted towards creating a lipstick that was safer for consumers to wear. This is in part because the shift of news abroad turned to domestic news and new regulations from the FDA required less cancer causing agents (Schaffer). By the end of the 1950s, all states in the US had federal laws regulating lipstick and cosmetics within the US. Overtime, the laws needed to be updated due to our advancements in technology and better understanding of cancer causing agents (Schaffer).

The growing sales of skincare products are fueled by the belief of real beauty to Japanese women (owning a fair complexion and fine-textured skin) and the increasing average age of Japanese population. These women were more willing and spent almost three times more than the average American women, but they had a hold on foreign skin care products – Japanese manufacturers understand their needs for their delicate skin (skin care regimen involved seven-stage process). When comes to makeup products, they are usually associated with status, image and dreams and Japanese women tend to aspire to look like Western women on foreign brands cosmetics ads.

The quest for beauty is an endless endeavour at all times. Despite the old saying cautioning us that beauty is only skin deep, billions of dollars is spent on skin care products every year for men and women, young and old alike. In this multi-million-dollar industry, every company tries hard to maximize their profit. One of the most common methods they apply is market segmentation.

Although, cosmetics can have a very positive effect on our self-esteem, they can also have a very negative effect on our health. Many chemicals in cosmetics can undermine your internal health and they can damage your skin. Some people can go all their lives and not have a problem with any cosmetics, others are not as lucky. Cosmetic products include much more than just make-up. According to the US Food and Drug Administration (FDA), the law defines cosmetics as "articles intended to be rubbed, poured, sprinkled, or sprayed on, introduced into, or otherwise applied to the human body... for cleansing, beautifying, promoting attractiveness, or altering the appearance." This includes makeup, perfumes, hair dye, lipsticks, fingernail polish,

Makeup Art Cosmetics (MAC) was founded in 1985 in Toronto by Frank Toskan and the late Frank Angelo. The business plan concentrated on targeting young, fashionable females by creating cosmetic products which contain unique textures and colours. Using this strategy, the company targeted the ¡°hip¡± celebrities and other cosmetic influencers to gain recognition and market share in the younger consumer market. Since its inception, the company has grown to become a multi-national organization operating in over 180 locations worldwide. In the late 1990¡¯s, MAC was purchased by Estee Lauder, which has led to the alteration of the company¡¯s governance; the culture of the firm changed from that of an entrepreneurial-style with limited rules into

Cosmetics are products that are used by almost every woman on planet Earth. The reasons that drive women to purchase these products are vast and intriguing. Whether it’s the nifty adverts that the cosmetic industry utilise or if it is just the brand name, we will remain wondering unless this topic is researched.

Information source 1: Malaysia Cosmetic Market: Current and Future Prospects, Mohamed Azmi Hassali, 23 October 2015

According to the website, History of Cosmetics, article: “Cosmetic History and Facts,” the use of cosmetics dates back some twelve thousand years to the ancient Egyptians when they discovered the properties of healing oils. Soon the use of cosmetics grew throughout their entire population as a way of expression and to honor their gods. Soon almost everyone wore eyeliner and used scented oils the allure of cosmetics didn’t stop even when some of the ingredients proved to be fatal. The cosmetic industry pushed past the boundaries of Egypt into other parts of the world in some parts of the world like Rome and Greece it was met with some resistance. The resistance proved to be only a minor damper to the movement of the cosmetic industry

The demand for beauty care has increased tremendously, as awareness has increased, thanks to several beauty pageants held all across the country. Now it’s not only the female consumers but also the male consumers that form a major segment of buyers of beauty products in India. It implies that there is a lot of scope in the cosmetics and toiletries industry in India. The Indian cosmetic market will continue to grow due to rising incomes of the ever-increasing number of middle-class and urban consumers.

Many cosmetic brands are popping up recently, perhaps, due to the increasing consumers of products that beautify and enhance the physical appearance of a person. Even though the market is already full of the said cosmetic brands, the company L’Oreal Groups could still be considered as the leading supplier of cosmetics and hair-color. This study is a brief overview of the marketing concepts and strategy of the said company. The company profile will be presented to be able to give a clear view of the market to which the company belongs to. An internal and external (SWOT) analysis of the company will also be provided in this paper. Another area will be specifically devoted to