Cosmetics: Depicting False Femininity in Vogue Essay

The book satirizes the fashion industry, which is a significant force in defining conventional expectations of beauty, can affect one’s

In “The Fashion Industry: Free to be an Individual” by Hannah Berry, Hannah emphasizes how social media especially advertisements pressure females to use certain product to in order to be considered beautiful. She also acknowledges the current effort of advertisement today to more realistically depicts of women. In addition, these advertisements use the modern women look to advertise products to increase women self-esteem and to encourage women to be comfortable with one’s image.

Culture often thrives off of polar opposites—hot and cold, bitter and sweet, male and female. By setting up these opposing constructs, one can easily find a set definition for each. A hot surface could scorch someone or a cold temperature could cause them to shiver. In the same way, a bitter substance would be less enjoyable to eat than a sweet one. These terms are often defined by mentioning their antitheses. Because it’s comfortable to embrace specificity and certainty, topics such as gender and gender expression often get simplified into binary existences—however, they don’t quite operate under the same parameters. In an essay entitled “Bad Feminist”, Dr. Roxane Gay explores and warns against the dangers of binary thinking. Throughout

Gender can be defined as “sex roles” which are conditions that one considers to be for men or women. People tends to mistake it with sex or thinks that they are both the same. We discussed about the patterns of gender which how the authors of The Kaleidoscope of Gender describes it as “regularized, prepackaged ways of thinking, feeling, and acting” (Spade and Valentino,2017). It becomes an identity for us. We believe that there is and can only be two genders, being masculine for men and feminine for women. These roles has been forced onto us since birth: blue for boys, and pink for girls. You can see the roles being push onto a person throughout one’s life, but we don’t notice it since it’s “normal” to us.

Sensual gratification is the cultural value that determines whether it is culturally acceptable to pamper oneself and how one can indulge in gratification. Cosmetics can be and often are marketed for increasing one’s sexual appeal. Therefore, conservative cultures can be more hesitate when purchasing makeup but can be convinced if it is presented as pampering and self-expression – sexual appeals won’t work in conservative cultures like many Muslim and Asian countries (Mothersbaugh & Hawkins, 2016, pp. 51-52). On the other end of the spectrum, cultures with high sensual gratification will be responsive to sexual appeals for cosmetic brands. High end cosmetic brands have embraced this appeal and now market products with names such as “Fucking Fabulous”, “Fuzzy Handcuffs”, and “Better Than Sex” in the United States and Europe (Harper, 2017). While brands like Nars and MAC enjoy popularity with these

There are various perceptions of gay and lesbian couples that they represent a more egalitarian relationship. (Civettini 2015:1) However, when same-sex couples are observed there is still a tendency to believe that the relationship contains a masculine and feminine figure following the heterosexual model. So, it is necessary to address both how these couples deviate from society’s norms as gay individuals but might still be reproducing the same behaviors as heterosexual couples because the ideologies are so deeply rooted in social institutions. The stereotypical connotations of masculinity and femininity influence all aspects of American society and gender display relies heavily on meeting those given expectations. So, in the case of this article, the author Civettini views a connection between sex, gender, and sexual orientation when it comes to displaying

We are together but have been created physically different, we are equal when it comes to our rights to live, air, water yet not the same in certain issues. Both sexes are,“deeply ingrained in the codes of our society.” Stereotypes imposed on us by the society has shrewdly manipulated or brainwashed us into believing that being told how to comport ourselves and be is rather a liberation, not oppression. Unfortunately, we are unconscious of this conspiracy when trying to look and behave like those individuals we see in the media or magazines. For women, in particular, the assumption is that we wear beautiful clothes such as dresses and skirts, reveal some skin to attract men, wear makeup and keep our hairs long. Two different images of Grace Jones will be the source of comparison in this essay to illustrate gender stereotypes placed on women.

Popular culture continually mutates and occurs uniquely in place and time. It represents a complex of equally interdependent points of view and values that influence society and its organizations. It also influences people in various ways: this is important because it creates balance between certain societies in our everyday lives, but can also have a negative impact as it creates inequality which may lead to conflict.

Androgyny has been gaining importance in the recent past in a more rapid manner due to its outstanding popular culture. It has developed roots and dominated majorly the fashion and pop culture as many pop stars have ambiguous sexual attributes. The aspect of androgyny has greatly affected the social and economic lives of people either positively or negatively. According to Kelly and Worell, “the meaning of masculinity and feminity was defined in terms of the empirical sex differentiated frequency of item endorsement without apparent reliance on any theory or concept of sex roles” (Kelly & Worell 1101-1102). On the other hand, many females rejected being categorized based on gender analysis and started to chose to wear unisex wear due to their neutral gender description. Ramet wrote, “there are no culturally defined gender categories to fit individuals who feel ambivalent in terms of gender and who basically would feel comfortable blending aspects of the masculine and the feminine instead of being “a man” or ‘a woman’” (Ramet 187). The new trend of

It 's not a mystery that society 's ideals of beauty have a drastic and frightening effect on women. Popular culture frequently tells society, what is supposed to recognize and accept as beauty, and even though beauty is a concept that differs on all cultures and modifies over time, society continues to set great importance on what beautiful means and the significance of achieving it; consequently, most women aspire to achieve beauty, occasionally without measuring the consequences on their emotional or physical being. Unrealistic beauty standards are causing tremendous damage to society, a growing crisis where popular culture conveys the message that external beauty is the most significant characteristic women can have. The approval of prototypes where women are presented as a beautiful object or the winner of a beauty contest by evaluating mostly their physical attractiveness creates a faulty society, causing numerous negative effects; however, some of the most apparent consequences young and adult women encounter by beauty standards, can manifest as body dissatisfaction, eating disorders that put women’s life in danger, professional disadvantage, and economic difficulty.

This essay will be addressing ideologies of consumer fetishism and pseudo-individuality through examining the commodity signs found in the mass marketing and advertising of designer cosmetics, particularly Chanel.

The cosmetics business is a billion dollar industry. Every year, women are responsible for consuming millions of cosmetic products. The cosmetics industry is so large because of several factors. The media is a huge contributor to the intense pressure to look a certain way. The idea that "sex sells" is evident in gossip magazines, movies, advertisements, music, and more subtly- in the business world. People first notice what race someone is, how beautiful or ugly they are and what clothes they are wearing. Beauty is skin deep; however, first impressions are usually what others use to base their

This excerpt shows how more emphasis is put on women’s appearance and its keep up, and also shows the negative connotation of this prettiness; it is associated with shallowness. Not only is there an assumption that women spend much of their time on their appearance, but also there is the connected fact that others pay more attention to their appearance than their other character traits. This is still a reality of today as can be seen on the red carpet. Female celebrities have a whole industry devoted to making them look fashionable and pretty for events. The focus of these events becomes what they’re wearing rather than their work as actresses and singers.

Everyone loves to feel beautiful, but what is the price? Everyday there is a woman painting painting her nails, a man running gel through his hair, and a mother rubbing lotion on her childs skin. These are looked over like normal activities but they contain a dark secret. This secret can lead to death, pain, and injuries. In fact, it has been in the dark so long, that many people choose to ignore it. What is this secret? Well, the beauty industry hides an ugly truth: It has flaws in the system that lead to mislabeling of products, unregulated chemicals in formulas, and dangerous diseases in cosmetologists.

Often times, women are pressured by the mainstream media to upkeep a stellar appearance. They are expected to measure up to high standards without question. Even before most girls reach puberty, commercials are bombarding them with small Barbie esque makeup kits filled with lip glosses and chalky eyeshadows. The impact it has on impressionable children, both girls and boys is something that will likely last a lifetime if unlearned. Cosmetic companies who are marketing to young ladies say they can simply improve their looks to gain acceptance from their peers if they use the products they are selling. The makeup industry is a multi million enterprise that makes a profit from women’s insecurities and amplified pressures from society as a common tactic many cosmetic campaigns use is to push women to embrace the ‘natural look’ by providing products that will make it appear as if the individual is not even wearing makeup. Companies will spout out that with these products, the end result will be ‘you, but better.’ It is somewhat of an underlying and slightly manipulating slogan, as if to say how a woman appears could be improved because it is lacking in the moment. This distorts how we all believe how a woman is suppose to look.