Cosmopolitan Target Audience

The New Yorker is a magazine that is published weekly and reports on multiple topics such as: business, politics, international affairs, and technology. After researching the reader demographics of this magazine I’ve come to discover who actually reads The New Yorker. The statistics I found on the reader demographic consisted of age, sex, social economic background, education and political views. When this magazine was first created in 1925, the publishers had a target group of readers that they were attempting to reach out to, still today the same group of readers are targeted.

In order for Microsoft to become the leader in the console industry, it is critical to know the kind of consumers that are going to be targeted. According to the Fundamental Marketing article by Isaiah King, the target market for Microsoft Xbox users focuses on three main components: demographic, psychographic, and behavioral (Fundamental Marketing 1). The demographic of Xbox users range from age, generation, and gender. The hardcore gamers age group range from 16 to 30 years old. However, generation plays a huge role in the demographics of the console. Students of 18 years and younger are aimed highly more than older people, as they are leaders of the digital innovation. This variable of the demographic is important, as this age group will be the future industry in new products.

Recently, Fenty Beauty released a commercial onto Instagram, Twitter and Youtube. This is the ideal method for displaying the makeup line because commercials have motion, which allows the viewer to see the use of the products in various looks. This advertisement shows a wide variety of people from different cultures and parts of the world. This makes it relatable to almost all people watching it because people automatically connect to advertisements where they see people that they associate with themselves. Therefore, by using this technique people will have a positive image of the brand and are more likely to buy the products. Along with the use of diverse models, there were animations of the products all linking together. By showing models in various shape, skin colour and background, Fenty Beauty focuses on an audience that has been rarely targeted. The audience for the makeup line are people with darker skin tones. The market for this audience was nearly untouched so there was definitely money to be made. This advertisement is also very unique in the way it shows its products. It has an aesthetic feel and makes itself visually appealing by using varying shades of colour, shapes, and camera angles along with upbeat music synced animations keeps the audience engaged. This creative use of visuals make it more appealing to the audience so that they are more likely to buy the product. The visuals show all the products in the product mix. The packaging of the products in the

Stylist magazine features high end content that includes fashion, travel, beauty, people and careers news. Judging from the general content included in Stylist, such as aging creams, expensive perfumes and its ‘intelligent approach-covering a broader range of culture and tackling issues women face in their professional and personal lives’-it is evident that Stylist succeeds in attracting their intended target audience. Stylist aims to target affluent 20-40 year old female commuters and according to their media kit, Stylist’s typical reader are women of the average age of 33, with 7 out of 10 unmarried and with no children. Despite attracting this particular target audience it can be argued that- with Stylist’s vibrant front covers and fun features such as temporary tattoos,ways to deal with hangovers and make-up tutorials,Stylist is luring in younger readers thus expanding their audience as a whole.

The channel performance and coverage studies are the studies that help in determining the overall product strategy for the product, the price that the market will bear for the tanning salon, and the promotion that is appropriate in the light of competition (Page 172). This study is very beneficial because it will investigate every threats, opportunities, strength, and weaknesses around the area the tanning salon will be. This study should show buying patterns of consumers, potential competitive entrance, long-run cost pressure, new technologies, and all the

In which stage would advertisers rely on information published by research services such as ACNielsen, Arbitron, or Simmons on the

Albert Einstein, a famous scientist once said, “Peace cannot be kept by force; it can only be achieved by understanding.” In relation to this quote, a place of peace cannot be created, it has to be naturally formed by people who understand one another, and understand that certain places need to be peaceful. In Elijah Anderson’s The Cosmopolitan Canopy; Race and Civility in Everyday Life, he describes places called “Cosmopolitan Canopies”. According to Anderson, cosmopolitan canopies are places where everyone is peaceful and civil towards one another. People of all races get along in these places and no one outwardly judges each other in a harsh manner. Judging is either abolished or people keep it quietly to themselves and Anderson refers to judging as “people watching”. He believes certain requirements need to be met to be formed, and I observed a place that could be a perfect canopy, according to Anderson’s requirements. In Anderson’s The Cosmopolitan Canopy; Race and Civility in Everyday Life, the narrator’s belief in a peaceful common ground causes a certain interest in seeing if the cosmopolitan canopies always form on their own or if they can be created.

Burberry target audience is designed for both sexes however it is dominated by the female target audience who have a high disposable income. The brand has their own childrenswear range which can appeal to parents but are likely to be people from wealthy backgrounds. Burberry is famous for appealing to celebrities who purchase coats and dresses which have a high end appeal. Burberry focuses more on customer value in order to attract and retain costumers. With the aim to achieve this by producing a marketing concept by meeting and exceeding costumer needs then their rivals.

A. Critically discuss four or five of the main contexts surrounding and informing the product (e.g. how it might be understood with reference to politics, economics, society, technology, narrative, realism, ideology, postmodernism, identity, history, aesthetics, etc.)

On May 2014; the Women’s and Health magazine published an advertisement for Sofia Vergara featuring Head and Shoulders. Head and Shoulders is a shampoo product with different kinds of shampoos. This advertisement is selling the green apple head and shoulder shampoo with its conditioner. Who are the targeted audience? Why would any person choose this product not the other? A lot of questions the advertisement must reply on to be considered as a good advertisement. One of the main questions asked would be if this was a persuasive advertisement or not. Such a question is answered through the use of logos ethos and pathos.

The quest for beauty is an endless endeavour at all times. Despite the old saying cautioning us that beauty is only skin deep, billions of dollars is spent on skin care products every year for men and women, young and old alike. In this multi-million-dollar industry, every company tries hard to maximize their profit. One of the most common methods they apply is market segmentation.

1. The ad or promo activity should focus on the organisations reputation for providing luxury products made from all natural ingredients.

The target market for Maybelline’s Great Lash Mascara is primarily women between the ages of 15 and 35. Because of this large age gap, Maybelline over the years has become a more contemporary brand for all women of all races. They have done this by providing foundation shades in a wider range of colors and introducing products that women of any age can use. Maybelline also produces different products for each country that they distribute to. Each ad within an ad campaign is altered slightly or tremendously to better suit the culture it is marketing to. In the U.S., a large percent of females begin to use makeup before the age of 16. As a girl uses Maybelline Great Lash Mascara, a well-known product, it could have possibly been bought for her or given to her by her mother. With this specific product being around for many years, many women have grown to be brand loyal to it. As a young woman grows into adulthood, the cheaper mascara option of Maybelline Great Lash can be compared to other brands of higher price. Other competitors can provide a product that a consumer can reach for as they grow and can begin to afford to spend more on a better quality or different formula of mascara. This can relate to income or social class within demographics as well. Some women choose this specific SBU because of the affordable price and what they expect out of the product. This specific product is a simple mascara that lengthens and darkens lashes. As these consumers grow older, they may

The Right Target Market One of the most important marketing functions for a firm is finding

Discuss the potential audiences for a marketing plan and the needs of those potential audiences.