Cost Distribution Methods

The orders by mail, phone or internet are more responsiveness orientated. They are supported by a high service level and response is needed to a wide range of quantities demanded. The supply chain for the retail stores is more efficiency driven. It is easier to track the demand and forecasting can be done by using the numbers of the internet, mail and phone orders. Products that sell well through these channels will probably also popular in the retail store.

Lots of the information they need can be found online instead of going to a library and reading through books that are probably out of date. The internet makes the business much more efficient and Rob was quoted saying, “The internet is an information super highway.” However while the pros of internet are massive all the information does come at a price though but they say it is definitely worth it. As well as the internet other technology such as computers and printers are very useful to the business as it increases efficiency and saves but they do require an investment however they are vital to any business in the 21st

Free Exposure: While there are some intriguing advert buy options with Facebook depending on your goal and industry, traditional social media exposure carries zero cost. Creating a great presence requires a lot of time and effort, but it’s something you can do without any out-of-pocket costs.

Many people work in telecommuting jobs where all they really need is a place to sit and a computer with internet connection. Other businesses allow workers to work from home or set them a set of working hours on site.

As mentioned in an earlier assignment, there are three main types of distribution channels. The first is the channel that goes from the producer, then to the wholesaler, then to the retailer or sells to the consumer. The second channel starts with the producer who sells straight to the retailer, who then sells to the consumer. The third channel goes directly from the producer to the consumer. Channels one and two are classed as indirect marketing channels, whereas channel three is a direct marketing channel as it goes straight from producer to consumer.

How do marketers do this? Well, according to “Why Kids Are So Vulnerable to Marketing: 'This Is Your Brain on Advertising,' Episode 5,” by New York Magazine. Marketers put ads all over websites anywhere they can fit, for instance, they have ads all over the sides of an article or game. Marketers even created games that seem like a legit game, but it just another ad for their product they are called “advergames.” Wondering Why? Well, according to “Marketing to Kids Gets more savvy with New Technologies,” by author unknown. One reason is marketers can advertise for very inexpensive prices because marketing on the web is the cheapest way, unlike other ads that cost a lot of money. For instance, a self-employed photographer could choose to buy $50 worth of online advertisements a month. Print ads can be expensive -- a single print ad in a local newspaper and or magazine can cost more than $100. Another reason is marketers can do it right under parents nose. For instance, an ad-savvy parent wasn’t aware how marketers were reaching out to their kids, getting around ad blockers. "While on the Webkinz site, Sweet recently clicked once a day for seven days on an ad for a film trailer that was posted for Judy Moody and the NOT Bummer Summer. She says that she wasn’t interested in the movie. But each day that she clicked it and answered three questions, she earned a virtual lime-green dresser and

COMMUNICATE with our customer base through print magazine advertising, postcard mailings and via our website.

Today’s businesses wouldn’t exactly get far with the loss of the internet, either. Emails from corporate branches, sharing of information, archiving numbers and statistics, just to name a few. Without an online presence, a business is hardly well known, and almost never efficiently organized. Advertisements online net thousands of hits a day, propelling business recognition to new heights and their customer base even further. As a consumer, a company that has a web page is more easily accessible, more reliable and therefore preferred over those that do not. Not having a webpage is almost unheard of for any business venture anymore.

Imagine not having the option to depend on the internet. According to the Federal Communication Commission (FCC), “the internet became an ever-increasing part of the American economy, offering new and innovative changes in how we work, learn, and play, receive health care, create and enjoy entertainment, and communicate with one another” (Restoring Internet Freedom). The American people depend on the internet and its integration into our everyday lives. Businesses, because of internet dependency are employing and marketing products globally, hospitals are finding and sharing new innovations; helping patients live longer, and people are now connected with family, and friends around the world. The internet and its various rationales for dependency

Internet should be available at all times, this is very necessary as access to internet is key.

One product that we carry that needs a good marketing campaign is our line of stretch film that is used to wrap pallets of product. The target market for this campaign would be our existing manufacturing and distribution customers. These are customers where we have a good business relationship. They use substantial volume of this product and adding it to their existing orders would be efficient for our delivery staff to handle. This product is a commodity item where low price is the main consideration for the customer. We are already buying trash bags and other plastic products from a manufacturer of stretch film and our price on stretch film gives us a strong competitive advantage. School districts, office buildings, and janitorial service

That is where book trailers come in many times young adults will go on websites like YouTube to watch about what they are wondering, for example if a new phone comes out they watch a video about the specs of the phone. Many cases young adults will watch book trailers to see if they would be interested in the book or not. Some book trailers are seen on social media like Facebook many young adults will share a book trailer so that their friends with similar interest will see if they like the book as well. “When social-networking Internet users enjoy online videos, they may post them to their MySpace, Facebook, or Twitter pages. Facebook alone has a growing audience of more than 400 million active us-ers (Facebook, 2010), which demonstrates that social networking is a global cultural practice, too. Given these statistics, friend-to-friend video sharing of online book trailers could ignite interest in books, since people are most frequently motivated to read and/or buy books based on a friend’s recommendation (Pub-lisher’s Weekly, 2007)” (Outside Reading Davila PG

Distribution strategies exist in three forms: exclusive distribution, selective distribution, and intensive distribution. Kotler and Keller (2009) define each of the distribution strategies as: exclusive distribution limits the number of intermediaries used; selective distribution depends on a limited number of intermediaries; and intensive distribution works with as many outlets as feasible. The distribution strategy of the airlines industry was not a part of its early history, but is now integral to the success of airline organizations.

Another positive aspect, that business and government sectors are using the internet communication service. This service have allowed business to work and invest via internet networking .For instance, currently many business companies are sold or advertise their products using networking technology to contact their costumers or other commercial sectors . This is because of the consideration that the time and the cost could be less . In fact the communication network is the main factor of any successful business in today world market . According to ONS: The internet purchases by businesses rose 64.6 per cent, from £37.9 billion in 2003 to £62.4 billion in 2004.(the office for National Statistics ).

Distribution of the products or services is a vital thing of the sales of the organization. What is the customer want about distribution; how they want get their product or services by research all these things will help to get customers.