Cost Leadership Strategy of Apple

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TYPES OF COMPETITIVE STRATEGIES Apple Inc. Cost Leadership Strategy Cost leadership strategy has been highly adopted by Apple Inc in its endeavors of ensuring competitiveness and success in the technology industry. The company’s management has been able to draw policies and strategies that are aimed at ensuring that the company is the lowest cost producer and distributor. • By lowering the cost of production and management, Apple Inc has been given golden opportunities on determining prices of its products, thus enhancing its competitive edge. • Some of the practices adopted by the company in executing the cost leadership strategy is through minimization of operating costs, lowering distribution costs, tight control on labor…show more content…
By so doing, the competitiveness and profitability of the company has been enhanced, thus leading to its present success. Focus Cost Leadership Strategy With regards to the dynamics and competition in the technology industry, there is every need for Apple Inc to redefine its strategies so as to reinforce its stability. This is an efficient strategy in countering the forces of its competitors as well as guaranteeing sustainable growth and development. The stability strategies are nothing new but rather a continuation of the existing strategies. Some of the key activities to undertake in executing these strategies include restructuring of the management and organizational model. This is aimed at ensuring sustainable and efficient management and leadership within the organization. Focus Differentiation Strategy Turn ordinary to something beautiful. • For quite some time, PC fans enjoyed the work of buying their own parts and building their own tower systems. At the same time, PC makers were building standard hardware for standard applications. Apple would have none of that. They’ve been pioneering not only the features of standard operating systems and computer systems, but simultaneously reinventing the design standards as well. As a result, they have the gorgeous iMac, the beautiful new Macbook Air, the futuristic Ipad and who could forget, the amazing iPhone 4. We’re in a time when
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