Cost Of Textbook

Specific Purpose Statement: To persuade my audience to take a stand and change how expensive purchasing textbooks are at Colorado State University.

Attention-getter: How much money have you spent just this year alone on college? Hold on now, did you include all the fees? Living expenses? Your meal plan? Obvioulsy the answer is going to be in the upwards of thousands of dollars. Depressing, I know! College should be a time where you are truly discovering who you are and what you want to do with your life. It shouldn’t be about how you’re slowly but surely giving your life away to student loans. Oh yes, student loans, the mortal enemy of any college student. The college tuition alone is already high enough to put you in debt with student loans for a majority of your life. There are many things that factor into the price of a college education, some reasonable, others however, are a different story. Today, I want to talk to you about the scam that is going on concerning the price of college textbooks. An interesting statistic by The Huffington Post tells us that the cost of college textbooks has increased 253% faster than the cost of college tuition over the decade. How come college textbooks are so expensive? And what can we do to stop this? Well let’s get into it shall we.

Suppose you are a textbook publisher with a mandate to reduce the weight of the books you put out. Research has shown that your books break backs, and the legislature has spoken: your books will not be adopted (and you will, therefore, lose much of your business) unless you clear strict weight limits.

Traci was sad that she was going to lose points and sad that she was unable to buy a textbook. She is a hardworking student. She wants to do well in school and get A’s in all subjects. In order for that to happen, in Tyler Junior College, the Library should have a minimum of 5 copies of each reserve textbook that should be available to students like Traci to use, because textbooks are expensive to buy or to rent. There is a long wait to get a book, and at present, there are not enough reserve text books available.

The number one stress causer of most students is the cost of books. Books can range anywhere from sixty dollars up to around three hundred. In a survey it is shown that students pay up to $1,200 a year just on books! On books. Nothing more. Many teachers pick their books, not the school. Why do the teachers pick some of the most expensive when there are other books with the same information that cost almost half the price? Due to this, many resort to renting books but on some websites it cost just as much as the new price. Though financial aid is an option to help with this overpriced ordeal, it doesn’t always cover

For decades, the options of renting apartments, cars, and movies. Renting allows the person in mind to enjoy goods while they need them and return them when they are no longer useful. However, can renting textbooks actually be worth it for students?

“Marketing Professors’ Perspectives on the Cost of College Textbooks: A Pilot Study” is a paper by Lawrence S. Silver, Robert E. Stevens of Southeastern Oklahoma State University and Kenneth E. Clow of University of Louisiana. It was published in the Journal of Education for Business Volume 87. The first half of the paper starts off by explaining why the cost of textbooks is an issue. They go on to explain different competitors’ textbook have in the marketplace today and how publishers are trying to appeal new customers through professors. The second half of the paper focuses on a study that was done by surveying random marketing professors in the United States. The survey contained questions asking about the pricing of textbooks and how they

Ethan Senack, a higher education associate at U.S. PIRG (Public Interest Research Group), wrote in his article titled, “Fixing The Broken Textbook Market: How Students Respond To High Textbook Cost And Demand Alternatives.” Whereas, he suggest that the problems associated with high pricing on textbooks, has nothing to do with the student. However, he feels that the students would be the most effective in seeking lower prices for textbooks. He gave several examples of colleges that are overcoming this barrier. One successful example he used was Maryland Open-Source Textbook (MOST). The university staff, professors and students worked together to generate ideas to reduce the cost of textbooks, using the use of open textbooks (16).

One of the main reasons why college textbooks are so expensive is because they are overpriced. The publishers set the prices. The bookstore has no control. The publishers of the textbooks are in the habit of bringing new editions quite frequently. Most students hesitate to buy old editions fearing that they will miss out on

Students have number of problems when they are going to college. One of the biggest problem students are facing is buying the textbooks or access code for their classes such as math, science, English, etc. Those students who are freshman they do not realize how much they will be spending for the books and they think they will be only spending $200 but in reality it cost more than $500. Students always seems very confuse, mad and shock after spending this much money on the textbooks. Beginning of semester most of the new students have same question, such as is there any way we can save money from spending so much for these books? is there any website that we can get books for half price? Yes, there

As the demand for physical copies of college textbooks is slowly decreasing, it is important that every member of our sales team is putting forth their best effort to get those extra sales. With that being said, I have thoroughly investigated the performance of one of our third year sales representatives, C. Clyde Dunaway. In the process of my investigation, I have studied his sales transactions, met with some of the professors at Northern State University and Central State University, and met some of the staff at Davenport University. In addition, I confronted Dunaway himself with the evidence I gathered. This memo includes the details of my findings, and three recommendations of how to solve this problem.

Publishing electronic books require less resource than a hard copy book. When a hard book is published, the publisher has to spend a huge amount of money for paper, ink and labor. In the contrary eBooks do not require papers. As a result, production cost is minimal. Thus, electronic books are cheaper in the market compare to a hard copy book. In addition, when someone buy a hard copy book, there is expense for mailing and packaging which is not the case with electronic books. Most of the time, I buy kindle books from amazon, and I save a minimum of ten dollars per books. when it adds up with a number of books, I save a huge amount of money yearly. Instructors may want students to use and learn from a variety of texts, the costs of text books in the has been rising in double digits. From university and other reports during the past 10 years between 1983 and 1993, campus book costs increased of over ninety percent. In addition, in the last five years since 1998, textbook costs have risen an additional 41 percent. Consequently, many colleges students pay between $250-$500 for just books each semester (University of North Florida, 2004).

`One reason college textbooks should be free is because how expensive they are. The price of a college textbook can start at a hundred dollars. Most students are required to have a few textbooks each semester. So the prices of each textbook will add up and may cost over a few hundred

The seller of digital textbooks will also be saving money over producing hard copies. 32% of the cost allocated to paper, printing and editorial can be completely eliminated along with 22.4% of costs related to bookstore operations and personnel. Bookstores as we know them could become obsolete or transformed into stores that sell tablets, e-readers and software packages on campus. Publishers or sellers will now be able to tap into a more global market with electronic textbooks as the information can be translated into many languages quickly.

Some may think that the only customers of textbooks are the students but that is not the case. There are a variety of customers that buy the textbook before it even reaches the student, someone has to decide what textbook the students are going to be using for which particular course. Business school curricula is changing and therefore their textbooks needs are changing, they want textbooks that cover a variety of information and data in one single, easy to transport textbook. Some school that were moving the modular course structures wanted books that were easy to cover in a course that lasts sometimes as short as a week long. And now, more and