Costa Coffee Analysis

In order to manage knowledge successfully, it is essential to clarify the essence of knowledge before identifying the importance of knowledge management. The perception of knowledge has been varied broadly; however, one of the generally accepted defintion is from Davenport and Prusak (1998). According to their points of view, knowledge is defined as a set of experience and values, it either comes from individuals ' mind or roots in the organisation, which can be found in the documents, routines, practices and norms, and is assumed to flow between individuals through various networks, being used to assess and embody new

Knowledge is considered as one of the most important and competitive resource for sustenance of the organisation (Zack, 1999). It can be compared to the strategic resource that can be used and applied in various frames of the organisation. Experienced managers in the organisations believe that company can receive strategic advantage through knowledge and not the strategies or actions implemented by competitors. Knowledge can be regarded as a strong approach that opens numerous ways of success. It is that weapon that help organisation to evaluate solutions in financial and other professional difficulties.

Costa Coffee was founded in London in 1971 by the Costa family as a wholesale operation supplying roasted coffee to caterers and specialist Italian coffee shops. It’s now has over 2,861 stores across 30 countries worldwide. The business has 1,755 UK restaurants, over 3,500 Costa Express vending facilities and a further 1,106 outlets overseas, including over 300 in China.

Through our examination of Hislop (2013) and other supporting material during this class, we have discovered the characteristics and nature of knowledge management strategy. Using my organization as a back drop it has become clear the one does not merely undertake a knowledge management program and expect success. Instead, it requires a thorough examination of the organization, essential knowledge, key roles, policies, politics, available technology

This chapter reviews the related literature on knowledge management. It is divided into five main sections. The first section presents conceptual framework for the study elucidating key concepts of the study. The second section discusses the theoretical framework where key theories informing the study are discussed. In this section knowledge management theories and models are discussed and linked to the study. Section three reviews a critical review of the existing literature on the subject of knowledge management. In this section empirical studies are interrogated and critiqued to identify important variables which are relevant in this study. The current international knowledge coordination systems and knowledge management best practices will be evaluated. The literature review ends with a discussion of knowledge management critical success factors (knowledge enablers) related to the objectives of this study. The need for top management commitment in knowledge management processes is examined. The effect of organizational

A coffee industry is a growing market as recent studies show that the world coffee demand growth are considerable potential for more dramatic increases. ‘An initial estimate of world coffee consumption in calendar year 2014 comes to 149.3 million bags. This represents an average annual growth rate of 2.3% over the last 4 years. The strongest growth over this time has been found in emerging markets, averaging 4.6% since 2011, with particularly strong demand in Russia, South Korea, Algeria and Turkey’1 .Nespresso company is one of nestle group which is located in Switzerland. An employee of Nestle invented the Nespresso machine. The Nespresso Company manufactures both machines and the capsules they use, and makes most of its revenues from these capsules. Nespresso sells their pure coffee in capsules which has been

With the benefit of hindsight, it is apparent that in the knowledge era, creating and leveraging knowledge is the business of business. By all available measures, the stock market is already providing handsome rewards to companies that successfully leverage their knowledge--a phenomenon that will almost surely grow in significance as knowledge-based organizations increase in size and number. A number of firms are anticipating this and looking to knowledge management to enhance, measure, and manage the knowledge of their employees and organizations more effectively.

Knowledge management is defined by Sallis and Jones (2002), as “a systemic method for managing individual, group and organisational knowledge using the appropriate means and technology”. In short, it involves various fields of expertise in achieving organisational objectives by making the best use of knowledge at the same time.

Since the mid-1990s, knowledge management has become increasingly significant for business managers and companies. ‘It is broadly accepted that systematic knowledge management is tightly linked with gaining and sustaining competitive advantage.’ (Bogner & Bansal, 2007, p658-6 as cited in Hislop, 2009, p1) The definition of knowledge management is various because of the wide range of this concept and its complexity (Al-Hawamdeh, 2003). For example, the broad definition provided by McAdam and McCreedy (2000, p155 as cited in Hislop 2009, p53) note that: ‘KM relates to the management of anything classified as knowledge’ Furthermore, Hislop (2009, p59)

Call, D. (2005). Knowledge management - not rocket science. Journal of Knowledge Management. (April) p.19-30. [Online]. Available from: http://www.emeraldinsight.com.ezproxy.staffs.ac.uk/doi/abs/10.1108/13673270510590191 [Accessed: 20 November 2016].

Coffee has been a subject of research in recent times given the evolving number of alternative beverages that are there in the market today. As history suggest, coffee was first discovered in Africa as a hot beverage in the 11th century and since then it has become the preferred beverage of choice for many. As such, it has become a global industry that provides massive employment to millions of people worldwide. In fact, if the recent statistics of more than 400 billion cups being consumed globally are anything to go by, then coffee can be rated among the most popular beverages globally (Simon 2009). It is because of this demand that saw the formation of a major corporation in the coffee industry. Such corporations are inclusive of

Imagine waking up Saturday morning. It’s a chilly day while the sun is barely rising and you’re tug in your bed in your favorite pajamas. You smell the aroma of coffee beans been prepared into your favorite coffee drink, Mocha, Frappuccino, Latte, Espresso, you name it, while you read a book or admire the person you’re with. Well, that small or large cup of coffee contains a great amount of history that you have never wondered or asked yourself like many of us. Most of us drink coffee for many reason, but not many know the history behind the discovery of coffee. It might not be in the interest of many, but having some knowledge of how coffee evolved in today’s society will give you a greater view of its early discovery and consumption. I drink coffee at least every morning to wake me up, but after reading, “The world in Six Glasses”, I learned more about the history and meaning behind coffee in the early years. Coffee is not just a typical drink it has a long history behind it and it shapes our culture in society. Throughout my speech, you’ll learn about the growth of coffee, how it was traded to America, and how coffee is view today in our culture.

In general the coffeehouse industry in the United States was experiencing an increase in coffee consumption per capita due to the “Starbucks effect”. At this time Starbucks was operating approximately 20,000 stores in the United States and was living a fast expansion strategy worldwide.

Instant coffee is as the main market of the coffee industry in addition to coffee hall, the coffee industry can be divided into 3 types, one is mainly to coffee hall, for example: Starbucks, Costa and etc; second is a set pattern generation of meal of coffee, for example: the Island, Babylon; the third is the theme coffee hall, for example: Turandot and Carving.

The authors claims of the study of knowledge management is about introducing change within a procedure which in turn is a way to back up the alliances of the projects and provide corporate sustainability. However, the study ended up being somewhat restricted because of