Costco Wholesale: Capitalizing Upon Superior Human Resource Practices

2215 Words Jan 11th, 2018 9 Pages


. reserves the right to resell the materials at some point in the future. Since the research materials are provided to you by human beings, and may be based on numerous sources, it is strongly recommended that you conduct independent research to verify that all information is complete and accurate before referencing the material. This reminder does not contain all of the terms and conditions that govern your purchase

Costco Wholesale: Capitalizing upon superior HR practices
Costco Wholesale has generated a revolution in how people shop: for the first time, many Americans are willing to 'pay' for the privileges of membership to a store so they can buy its products and save money. Like Wal-Mart, Costco prides itself on its low, low prices. However, in stark contrast to Wal-Mart, Costco has also made its exemplary treatment of its employees part of its marketing and sales strategy. It advertises itself as an ethical company, a company where it is a pleasure to work. This use of its HR police as a marketing strategy has proven to be effective, particularly with its target audience. While it caters to a wide and diverse audience in terms of its product diversity, on the whole Costco's target consumer is more affluent and educated than the average consumer at a big box store like Sam's Club. Costco's target audience members are interested…

More about Costco Wholesale: Capitalizing Upon Superior Human Resource Practices

Open Document