Marcus Chan Jen Petersen Business and Its Publics: Inquiry and Discourse February 20, 2008 Argument Essay (Op/Ed): Final Draft Costco’s Extravagant Labor Costs Help Stockholders When you think wholesale warehouse, one word comes to mind—vast. Or maybe, enormous. Or perhaps, titanic. Or some other variation of “very-very-large.” Sam’s Club and BJ Wholesales, with their voluminous ceilings and piles of 64 ounce mayonnaise jars that you can only buy in packs of three, welcome you to ‘Wholesale Land’. The immutable law of this land is to maximize profit; that is, to increase sales or to decrease costs. Multi-billion dollar corporations categorize employee wages and insurance as costs and cut them in an effort to maximize …show more content…
“When I started, Sears, Roebuck was the Costco of the country, but they allowed someone else to come in under them,” he said. “We don’t want to be one of the casualties. We don’t want to turn around and say, ‘We got so fancy we’ve raised our prices,’ and all of a sudden a new competitor comes in and beats our prices,” he says.[10] Costco’s dedication to low prices has yielded impressive financial results. During December, Costco Wholesale Corporation reported a 9 percent sales increase as opposed to the projected 5 percent; an extraordinary 14 percent improvement compared to the same period last year.[11] Most wholesalers either cut costs such as employee wages or insurance, or increase prices to increase profit. Costco’s strategy involves treating employees well, cultivating consumer loyalty, and not allowing another corporation to undercut its prices-- ensuring a profitable future. Ultimately, Jim Sinegal should be applauded rather than condemned for his management strategies. Costco’s future looks bright because his plans look into the long run. When confronted with annual sales figures, he insists, “This is good business.”[12] I would say it’s excellent business. Costco’s shareholders will be well taken care of by his human capital investment. Watch out ‘Wholesale Land’—with its voluminous ceilings and three packs of 64 ounce jars of mayonnaise – Costco is here. ----------------------- [1] Greenhouse, Steven.
They are performing very well from a strategic perspective. No, Costco does not enjoy a clear competitive advantage over Sam’s. It does however enjoy a competitive advantage over BJ’s. the nature of this competitive advantage includes the fact that BJ’s has too many products, which makes rapid turnover harder to achieve. I think that Costco has a winning strategy because they are selective with the
Costco’s inventory management strategy focuses on three main points: (a) point-of-sales system (POS), (b) vendor managed inventory and (c) low volume of stock keeping units. Costco takes aid from innovative inventory system that provides real time inventory information called Collaborative Retail Exchange (CRX). The system monitors and re-orders at the optimum inventory as part of the continuous re-order system. The CRX system analyses the sales for the previous weeks and inventory level which acts as information to the suppliers. Costco Wholesale follows a Bulk-buying strategy. It aims at selling products in large volume and comparatively low prices. The company also follows lower number of stock keeping units (SKU’s), an average of ~4,000
Costco has many risks associated with its financial and operational performance. One of the biggest risks that Costco is facing todays is the competition from other retailers and wholesalers, such as Wal-Mart and Target. Costco compete with its competitors for customers, qualified employees and management personnel, suitable sites and suppliers. The retail business is extremely competitive and continues to get even more completive. Such events as the evolution of retailing in online channels has improved the ability of customers to compare prices and products and as a result enhanced competition. Any significant increases of competition may adversely affect Costco’s financial performance, and make Costco incapable to compete successfully in the future.
In my understanding of the case study one the CEO Jim Sinegal has proven to be an effective CEO. I would give Mr. Sinegal a “B+” in overall strategic Management Process. In developing a strategic vision he has visualized who, what, and how he is going to sell Costco products. The managements vision is to have rapid inventory turn-over, with operating efficiencies by volume purchasing, efficient distribution, reduce handling of merchandise in no-frill, self-service warehouse facilities. This will enable the company to operate at lower price then their rivals and continually offer members lost cost merchandise.
Earlier in his career, Jim was a controversial figure among investors and financial analysts on Wall Street. They blamed Jim for being too generous towards Costco’s employees and not bringing immediate profit to the shareholders1. But after weathering the recession and retaining a return rate of over 10 percent, Jim Sinegal is now revered on Wall Street. His ideology of building a long-lasting company has been successful. Additionally, during the recession, unlike other CEO’s, Jim implemented policies that prevented lay-offs and, in the process, managed to keep Costco’s balance statement in the black. He used strategies such as establishing a strong identity for their private-label offerings. For example, after the economic meltdown, Kirkland Signatures (Costco’s private label) was able to provide customers with a low cost alternative while maintaining the quality they were accustomed to.
In this broadcast I was amazed by how Costco was formed and the little secret things that Costco using to encourage people to buy more. Surprisingly that the employee from Price Club left his job, and open his own company, Costco. I first thought that Amazon would sell more stuff than Costco because their social network system which offers free deliver, good deal, more convenience, and various items are offered. However, Costco alone sells more stuffs than Amazon. I found many interesting about Costco. Costco is a giant store with a tiny selection, for example; there is only three options for plastic zip log. This is a key for Costco that they don’t offer many options due to the fact that they don’t want to spend more money on labor part to
Next, the threat of new entrants which I believe is weak. Since Costco is a large warehouse store they have aggressive pricing that is difficult for smaller retailers to duplicate. Costco has their private Kirkland brand that makes entering this market more difficult and hard to duplicate unless new entrants have sufficient capital that is needed. As well marketing and advertising is very costly to gain new customers and keep current customers. Another factor making the threat of entry weak is the unappealing market growth in the industry which is small and as well as the
Costco Wholesale Corporation (NASDAQ:COST) is a membership wholesaler retail club that provides a diversified selection of consumer goods. Mainly under the "Costco Wholesale" name, the company is known for carrying top quality products at substantially lower prices than what is typically found at conventional wholesale or retail sources, with 100% satisfaction guaranteed in the products and membership (Costco, n.d.). Products offered at Costco includes, but not limited to, groceries, paper goods, electronics, health and beauty products, hardware, and garden and patio, jewelry and vacation packages and others.
This video discussed how Costco crushed it in 2017. In today’s harsh retail environment, Costco continues to thrive. Costco’s biggest challenge is to
Costco is among the leading global retailers which provide customers a wide range of merchandise, ranging from small to well-known brands. The company began operations in 1983. Over the years, Costco has been a retailer in low cost membership-only leader, in warehouse club of merchandise. Moreover, Costco does not offer frills warehouse business models as its competitors do. Costco’s major competitors are BJ’s Wholesale Club and Sam Club (Costco, 2010).
The business outlook for Costco Wholesale Corporation (Costco or “the company”) is bright. Costco as we know and love today started out as Price Club, which was founded by legendary business man Sol Price. In 1975, Price was forced out of a chain of discount department store company he founded called FedMart. Shortly after, he drew up the concept of a "warehouse store" retail model on a napkin. Costco and its subsidiaries began operating in 1983 in Seattle Washington. It engages in the operation of membership warehouse in the U.S., Canada, Puerto Rico, United Kingdom, Mexico, Japan, Australia and Spain. It also has majority-owned subsidiaries in Taiwan and South Korea. The company operates as an international chain of membership warehouses. The product line of Costco to their customers includes food (dry and packaged), sundries (tobacco, beverages, cleaning supplies), hardlines (major appliances, electronics, beauty aids), fresh food, softlines (apparel, home furnishings), and ancillary and other (gas stations, pharmacy, food court). By using a membership format, and strictly controlling the entrances and exits of its warehouses, Costco has lower inventory losses than those of other discount retail operators. The company recorded revenues of $116,199 million in the financial year ended August 2015 (Fiscal Year 2015), an increase of 3.2% over Fiscal Year 2014. The operating profit of the company was $3,624 million in Fiscal Year 2015, an increase of 12.5% over
The first of Porter’s Five Forces that impact Costco is the threat of new entrants. The threat of new entrants into the wholesale and membership retail space is low. There are several reasons why the threat of entrants into the market is low. The leading reason why the threat of entry is low is because an emerging company will struggle to have the volume necessary to compete with Costco. Costco is the sixth largest retailer in the U.S. As a major retailer, Costco has the highest discounts on a majority of its
After conducting the research and seeing the results, you can see that Costco at 37 points, is the lowest of all the companies researched. The company is going to make drastic changes if they want to catch up to the competition. Costco needs to get better at convenience, being environmentally friendly, and being a better neighbor to the community. Those were the categories they got last in and that could be improved the most. We could maybe start using more environmentally friendly facilities which would help us in the good neighbor and environmental friendly categories. A category that could be added is word of mouth. The reviews that customers
Brief overview Costco Wholesale Corporation is a wholesale retailer. They are the second largest retailer after Walmart. The company operates in various countries throughout the world, mostly in the North American market. In the retail industry, if you have a wide product mix like Costco a lot of your time will be involved in your inventory management systems. A good inventory management system makes it easy to meet demands of your customers which is key in the retailer industry.
Costco has maintained steady growth as well as healthy finances. The company has maintained its operating expenses at high although steady level ranging from 98%-99%. Operating income has been managed kept its relation to growth. Net income has also been sustained at a level constant to growth. A key factor to Costco’s finances is its membership fees. It accounts for a very small amount in comparison to its net sales, but it is the difference maker between breaking even, (or taking a loss), to making a healthy profit. Costco’s membership fees account for a little less than 2% and is almost equal to its net income. Based on the company’s income statements, Costco is perceived to be in good financial condition, as income to sales ratio remains the same.