Costs And Benefits. Organizational Rationale For Csr

2102 Words8 Pages
Corporate social responsibility Costs and benefits. Organizational rationale for CSR 1. Introduction The business entities of the past recent decades used to compete within the market based on the quality and affordability of their product and service offering. In the recent years however, the advent of technology and the increasing access to innovation have led to a uniformization of the product quality, as well as a convergence of the prices. Today then, the economic agents have to identify new means by which to create points of difference, attract the customers and consolidate a stronger competitive position. The strategies developed and implemented in this direction are multiple, revolving primarily around mechanisms of ensuring stakeholder satisfaction. Economic agents as such seek to create customer satisfaction, shareholder value and community support. One specific example in this sense is represented by the more and more common organizational emphasis on corporate social responsibility. In such a context, the current project sets out to define the concept of social corporate responsibility, to identify its benefits and costs and also to pin point to the organizational rationale in the implementation of corporate social responsibility. 2. Defining the concept of corporate social responsibility The starting point in a discussion of social corporate responsibility is commenced with the definition of the concept. In this order of ideas, the lines below
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