Cotton Production And Its Effects On The United States Essay

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Cotton production requires over 700 gallons of water per pound and accounts for 25% of the world’s pesticide use. Hemp, a plant banned in the United States in 1937 because of the threats it posed to some industries, is able to produce over 50,000 different commercial products, is easy to grow, and can lessen the environmental destruction caused by the industries it was banned to protect. Hempire Clothing seeks to utilize this miracle crop to produce clothing at a lower production cost, using half the water required for cotton, and no pesticides to provide ecologically sustainable clothing. Not only can hampe significantly reduce the carbon footprint to cotton production, but it is also a superior alternative for clothing since it absorbs and releases perspiration quickly, retains dyes more successfully, is naturally anti-microbial, holds up to washing better, is resistant to mold and mildew, and even gets softer and more comfortable as it is washed and worn. This information allows Hempire Clothing to market our product with a positive message to the public while providing a competitive advantage against cotton clothing producers and sellers. THE MARKET ENVIRONMENT - Bailey Our Major Competitors Some of our major competitors will be anyone producing cotton clothing anywhere around the world, PACT Fair Trading, Hemp Clothing, Hempest and any other Hemp producers. Major competitors would be anyone who is trying to take our customers away from our product.
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