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Counter Culture

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Popular culture as a whole has always been both a driving force and a reflection of the values of any particular society, increasingly so since the invention and dispersion of Radio, TV, the Internet, and now social media. However, it seems as if today, more so than ever, that pop-culture is spreading and promoting ideas that are counterproductive to society as a whole. Music in particular is one area within popular culture that has a tremendous impact on society. Music can easily get stuck in your head and most people listen to their favorite songs over and over, so if these songs are promoting anti-social behavior then it can be a serious problem for society.
Rap/hip-hop music has rapidly become one of the most popular genres of music among …show more content…

I believe that over time these artists give up with trying to talk about meaningful issues and “sell-out” and realize that the only way that they can make money in the music industry is to follow a certain mold that fits in with the mainstream. I think that this can be likened to some of the issues that we discussed within “Signs of Life in the USA” and how corporations may at first be hesitant to embrace the “counter-culture” movements, but in the end they end up using them to their advantage and turning these counter-culture movements into mainstream ideas and things that can be commercialized. I think that we see some of this within Rap and hip-hop music, but in the reverse sense. Many artists may at first be hesitant to embrace these mainstream values and relinquish their core values, but they see that the only way to make money in today’s music industry is to embrace a certain mold and style. Jack Solomon’s “Masters of desire: The Culture of American Advertising” highlights this attitude throughout American society:
“The American dream…has two faces: the one communally egalitarian and the other competitively elitist…Even as America’s great myth of equality celebrates the virtues of mom, apple pie, and the girl …show more content…

I think that the corporate side of music plays into the fact that Solomon mentions, “deep down, we all wish that we could be the star quarterback or head cheerleader.” (Solomon 543). So they promote music that plays to this subconscious desire within us all that we all want the most or best of everything: The best cars, the most money, the biggest houses, prettiest women, the best drugs, etc. The consumers embrace this kind of music because we all have that attitude inside of us and hearing someone else talk about it makes us think that either we already have it, or need to get it. So it is an endless cycle fueled by money and desire by both the corporate side of music and the consumer side. The corporations want more money so they promote music that they know will sell, and they know it will sell because the consumers want more money too so they listen to music that makes them feel like they have

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