other ethnic children wanting to be more like the white celebrities seen on television. Sarah Hughes-Hassell’s article, “Multicultural Young Adult Literature as a form of Counter-Storytelling” (2013), explains some stereotypes of the ethnic groups, and identities that are being attacked. Hughes-Hassell ask the question, why the continue of multicultural literature problematic.
world is the world of pure innocent fun. And their literature is as a colour-riot as their world. Perceived as adults in the making, their books deal also with the issues of environment conservation, child labour, differently-abled and relationships – to name a few. Children’s literature in India is a subaltern field, only now beginning to
Children’s Literature and the Holocaust During the 1940’s Jewish Europeans experienced an unthinkable and atrocious collective trauma. In her work “Survivor-Parents and Their Children” taken from the anthology Generations of the Holocaust, Judith S. Kestenberg has argued that regardless of location, the effects of the Holocaust are felt on survivors parenting. The children of survivors receive a secondary traumatic impact by being forced to deal with the impact the
Dark Lord on his Dark throne, In the Land of Mordor where the Shadows lie. One Ring to rule them all, One ring to find them, One ring to bring them all and in the darkness bind them, In the Land of Mordor where the Shadows lie(Tolkien)." Master of storytelling J.R.R. Tolkien continues the lives of the fictitious creatures that he introduced in The Hobbit, in his modern classic The Fellowship of the Ring. He artfully illustrates the truths of the evil that plague the hearts of man. He tells a story of
distresses. Often times, students are confused by the terminologies cognitive and cognitive-behaviorism. To add to the confusion, there is also cognitive therapy and cognitive-behavioral therapy. These terms are sometimes used interchangeably in literature, but there are slight differences. Cognitive therapy is a specific type of therapy technique developed by Aaron Beck in the 1960s. Cognitive-behavioral therapy is a group of therapy techniques that share similar theoretical and practical elements
Indo Anglian Literature Indo Anglian Literature refers to the body of work by writers in India who write in the English language and whose native or co-native language could be one of the numerous languages of India. It is also associated with the works of members of the Indian diaspora, such as V. S. Naipaul, Kiran Desai, Jhumpa Lahiri who are of Indian descent. It is frequently referred to as Indo-Anglian literature. (Indo-Anglian is a specific term in the sole context of writing that should
English novel evolved as a subaltern consciousness; as a reaction to break away from the colonial literature. Hence the post colonial literature in India witnessed a revolution against the idiom which the colonial writers followed. Gradually the Indian English authors began employing the techniques of hybrid language, magic realism peppered with native themes. Thus from a post colonial era Indian literature ushered into the modern and then the post-modern era. The saga of the Indian English novel therefore
CHAPTER TWO 2.0. LITERATURE REVIEW AND THEORETICAL FRAMEWORK 2.1 Literature Review This chapter reviews previous writings of recognised authorities and past research findings relating to research findings, the research problems of the study where reviewed by the researcher. Scholars, academia and works of other researchers were also reviewed in order to gain knowledge useful for the study and to avoid duplication of already done work on the study. The researcher reviewed a literature on the Effect of
Key Words: Brand Extension, Expansion into New Geographies. Brand Culture, Brand Symbols, Semiotics Analysis. Study of ‘Disney’: Strategies and factors that helped build the iconic brand. Group 7 Archana Menon 2008 09 A Chandan Pansari 2008 12 A Ranjani Mani 2008 43 A Sumita Das 2008 55 A INDEX Introduction ..........................................................................................................................4 Licensing ..............................................
Journal of Management and Marketing Research Product placement effectiveness: revisited and renewed Kaylene Williams California State University, Stanislaus Alfred Petrosky California State University, Stanislaus Edward Hernandez California State University, Stanislaus Robert Page, Jr. Southern Connecticut State University ABSTRACT Product placement is the purposeful incorporation of commercial content into noncommercial settings, that is, a product plug generated via the fusion of advertising