Country Club Marketing Plan Essay

3678 Words Sep 21st, 2010 15 Pages
The Aurora
Golf Club

Marketing Plan

2009

Table of Contents

Introduction………………………………………………………………………… 3

Mission………………………………………………………………………………… 3-5

S.W.O.T. (Strengths, Weaknesses, Opportunities, and Threats)… 5

Strengths……………………………………………………………………………… 6
Weaknesses………………………………………………………………………….. 6
Opportunities……………………………………………………………………….. 7
Threats…………………………………………………………………………………. 7

Strategy………………………………………………………………………………… 7

Target Market and Positioning………………………………………............. 8

Marketing Mix……………………………………………………………………….. 8
Product…………………………………………………………………………............ 9-10
Place……………………………………………………………………………………… 10
Promotion……………………………………………………………………………… 10-12
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We are pleased to say we more than always get positive feed back. When an error does come up in our system we justify it as quickly as possible for it never to happen again.

The plan for increasing non-members in members or season pass holders is very simple. The members and season pass holders are aloud all access to the club. They can use everything they need and want. They also take priority on tee times, dinner reservations, and new items coming into the Pro Shop. When non-members see they are not eligible to use the Club House, pool, and all other amenities, we hope they will want to join this excellent Club. We provide non-members with beverage and snack machines outside of the clubhouse to provide basic needs.

As a family who runs The Aurora Golf Club, we want to get to know our guests. We go above and beyond to get to know our guests by throwing holiday parties, cookouts, and just club events to meet more and more people. From our family to yours we want to just be one big family!

Situation Analysis

SWOT (Strengths, Weakness, Opportunities, Threats

Strengths * Public Course and Members * One of the largest golf courses in Northeastern, OH * PGA recognized accreditation * Private Equity Company * Club House and Amenities | Weakness * A lot of other Golf courses * Older course * Members not pleased | Opportunities * PGA Tournaments * Growth in Sales from open play * More

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