Country Notebook

Each advertisement has to reach the maximum number of prospects per advertising peso. In the procedure of media selection, the researcher defines the market to be reached by studying the results of consumer surveys and market analysis. After doing so, can the advertiser decide which medium or medias to select wherein they can exhibit their advertisement. There is an overabundance of media for advertisers (Miranda 157). For this study, I will concentrate on the television medium. Although the costs of advertising on TV are quite expensive, television can sell by appealing to two senses - sight and sound - rather that to only one as most media do. Demonstration of product performance and exhibition of styles, color, designs, and other product features can be achieved. The sponsor also enjoys great flexibility in the presentation of this commercial (Miranda 197).

We’re each exposed to fifteen hundred advertisements every single day. Therefore the average Indian spends almost a year and half of his or her life watching these television commercials. It is one of the most powerful educational forces in our society today and it determines as well as shapes our behavior in real world scenarios. It’s interesting to observe how the advertising industry acts as the main driving force of mass media. The primary purpose of most television programs is to assemble an audience in order to watch these commercials. This way, the audiences get delivered to advertisers and in turn advertisers can sell their products.

Television is an electronic telecommunication device that transmits pictures and sounds. Since its inception and release into society, the Television has grown to become extremely popular. The undying devotion to this medium has helped shape many aspects of human life. It has become a tool for education and entertainment. Businesses have found an efficient means to access the wider public through advertising. Advertising is a paid form of publicity aimed at a large audience by businesses with a view to increasing sales. Advertisements, unlike propaganda, have clearly stated sponsors. Through advertising, businesses can communicate with the user of their goods and services. The television allowed for the exponential expansion of advertisement. While older media is still used for advertising, Television’s ability to transmit moving picture and sound put it well above print media and radio (Messaris 2)

Personal selling is where a sales man actually comes to target market doors and tries to promote and make a sale from his product. This method of selling is perceived to be quite intimidating and often salesmen can be quite bullish in their approach of the customer. A business that is looking to maintain its corporate image will want to employ good salesmen that will not give off a bad aura when they are at work.

Television advertising has been a staple for companies since its start in the 1940’s. According to a 2016 study done by Nielsen, the average American adult watches five hours and four minutes of TV per day. Five hours is a large chunk of time to spend watching “the tube”. Companies are aware of this and try to capitalize on this opportunity as much as possible. Additionally, large scale broadcasting events such as the Superbowl and the Oscars are ways for companies to reach more widespread audiences than on a daily basis. These events are key in contributing to some businesses’ yearly revenue.

Many Americans gather and tune into their televisions to take part of an annual tradition that’s decides who takes home the football championship- the Superbowl. This television program annually commands the attention of the entire nation and captures an audience larger than any other television program throughout the year. The game has become more than just an annual sports event, but a well anticipated American tradition that initiates a sense of gathering. Advertisers are aware of the monumental impact that the Super bowl has over consumers. As the result, advertisers spend a respectable amount of time strategically planning in order to create content to capture the attention, and manipulate the audiences that they intend

Ivan Mikhaylishin gave a well-developed and informative presentation about television advertising. Tv advertising is a way to attract consumers to purchase items and to do so companies create interesting stories about their products. Furthermore, there’s numerous types of tv advertising structures. For instance, there is narrative, documentary style, and anti-realist advertising. Ivan did a great job breaking down the components of each structure of tv advertising. In essence, he used a great example for each type of structure and explained it thoroughly. The fact that he found a well known advertisement for each structure makes his presentation well supported and up to date.

The meanings and perceptions that viewers take from television commercials are subjective. The purpose of a commercial and the way the audience understands a commercial has a lot to do with the personality of the individual watching. Race, gender, socioeconomic status, age, and religion are all factors which contribute to how given audiences understand pop culture and Television. Audience ethnography is a tool used by television critics to describe and understand how different groups construct meaning from television texts and mediums. This tool is useful because it helps producers connect to their audience and allows them to assume what their implied viewers

Personal selling or telemarketing - effective personal selling relies on good interpersonal and communication skills excellent product and service knowledge and the ability to sell product benefits to prospective customers

Television advertisements/commercials are paid announcements over the television in order to sell a product, item or service. The majority of television commercials range in length from a few seconds to a few minutes. In the United States, TV commercials are considered the most effective way of mass-marketing. Beer companies have proven this by their use of beer commercials to target certain audiences. When looking at the numbers it is found that men drink more than women and whites drink more than non-whites. Men between the ages of 18 to 49 drink the most and that is why the beer advertisers target them the most. Beer commercials throughout the years have used signature characters/items, creativity, humor and sexual attraction to get viewers to buy their products. The strengths/weaknesses of these techniques used to target certain audiences throughout these commercials will be looked at and discussed throughout this paper.

Since the dawn of Latin American television, the shared language and culture of the region has proven beneficial for the television industry. While local broadcasting remains very popular throughout the area, the majority of television content transcends national borders, and has even become internationally acclaimed. In particular, Mexico and Brazil have become the typecast for Spanish and Portuguese television, even in Spain and Portugal themselves. Brazil has set many programming schedules and introduced a standard of liberalization in Portugal. As well, the high populations of Mexico and Brazil have caused them to have some of the largest varieties of television programming, so creating many of the typical Latin American television genres.

Once the business is established, one particular avenue that is critical to be utilized in Brazil is social media. Forty percent of Brazil’s population is under the age of 25 (Burg, 2014). This could be a leading factor why Brazilian’s use social media more than any other country. It is critical for businesses to utilize social media sites to assist with establishing their brand. It will expedite people becoming familiar with their product. As Brazilians appreciate things that are familiar to them, social media is a critical component to a company’s business plan.

Commercials can give insight to the society in which they are marketed toward. Advertisers attempt to connect with their target group. This attempt can be a reflection of the society in which that market group lives. Although it can be argued whether we are in a modern or postmodern society, commercials can utilize aspects from both theories to market and advertise their products. I take a closer look at two commercials and examine how they would be interrupted by two distinct social theorist, postmodernist Jean Baudrillard and modernist George Ritzer.

P1 - Describe the promotional mix used in two selected organisation for a selected product/service.

The main research problem deals with the use of creative concepts in advertisements which is a mass media issue and therefore contributes to the existing knowledge in communication studies. The issue is also of interest to the researcher as a media studies student. The main issue is researchable because it can be resolved by the collection of evidence. The research is feasible as the magazines relating to the problem area of the research are within the means of