Country Road

The song Life Is A Highway by Rascal Flatts.The song is about the struggles and hard things of everyones life. It is saying life is a highway, which means it is very long and is a struggle. The theme of the song is about how the highway is just like life, it makes sudden turns and is very long. It also is about taking risk you must go down a path you don’t know or not comfortable with to succede.

Country Road had now become a major retailer, creating a one stop shop for your entire home and clothing fashion needs, a mini department store that dominated the retail sector and offered a “quintessential Australian” style (Country Road 2009).

The SWOT analysis is commonly known as a tool for business analysis. Its main use is for looking at strengths and weaknesses to do with the organisation, current or future opportunities and possible internal and external threats. These can then be dealt with to make them into a positive.

Country Road could not compete domestically and had to expand to the US market, in which they failed. This was due to exploiting the wrong idea – Country Road thought of themselves as an Australian lifestyle icon more than just a clothing store.

4. Skilled management, positive cash flow, and well-known brands are examples of which component of the SWOT analysis? Strength

SWOT Analysis SWOT Analysis is a very effective way of identifying your Strengths and Weaknesses, and of examining the Opportunities and Threats you face. Carrying out an analysis using the SWOT framework helps to focus activities into areas where the business are strong and where the greatest opportunities lie. Strengths: * What advantages do you have?

SWOT Analysis: A tool for examining a company and its environment. Defines the company’s strengths, weaknesses, opportunities, and threats

I would suggest to a company to use the SWOT technique to find their strengths, weaknesses, opportunities and

David Jones Limited is a foreign-owned public company. It is owned by South African Woolworths Holding Limited. The company operates department store in Australia. There are 39 department stores existing across all states and territories in Australia. David Jones department store has a wide range of product to select, from ladies fashion, shoes and accessories, menswear, children’s wear, cosmetics, home decors, school supplies, office supply and many more. The company also offers financial services in alliance with American Express. Furthermore, the company also offers other products and services that include insurance cards, gift cards, online shopping, gift registry, hampers, flowers, food hall, The Rose Clinic health screening and interior decorating, (IBIS World, 2013)

The section covers background information, core products/services, mission and strategic objective, SWOT (Strength, Weaknesses, Opportunities and Weaknesses) analysis and targeting strategy of the company.

Woolworths is a conventional supermarket owned by Woolworths Limited. It started as a basement store in Pitt Street in 1924, and is now one of the leading competitors in the supermarket business. With over 850 stores in Australia, and 110,000 Woolworths staff, they provide

By doing this, it has not only gained international markets, however it has also become a prestige and status symbol for its target market. The product and positioning of Billabongs products is the most important element in its marketing mix as it ensures the long term survival of the company and continued high sales. By meeting customer demand, positioning itself as a well-known and trusted brand with a vast amount of prestige it has ensured that sales remain high.

Ted Baker PLC is a high-end retail company based in the UK. The company offers a large range of luxury items from clothing and accessories to bedding and crockery. In the company’s annual report (2015/16) Ted Baker present their distribution as being managed through three main channels, retail (£348.4m), wholesale (£107.7m) and licencing (£14.4m). These operations take place in a large number of stores and outlets across the United Kingdom, Europe, Middle East, Asia and Australia. Ted Baker also have a successful e-commerce business which represents 15.4% of the company’s overall retail sales and which has sites serving America and Canada as well as the UK and Europe, with a separate site also set up for Australia.

Country Road did this by lowering their selling prices but at the same time, maintaining the quality of their clothing. To do this, they have sourced for suppliers that are willing to cooperate with them in cost reductions (Australia’s best retail, 2011). This is a win-win situation for both Country Road and their suppliers where Country Road gets to reduce their cost to maintain profit and their suppliers gained good reputations. Another strategy they have used on cost reduction is by introducing product distribution directly from their China-based distribution centre in year 2007, which eventually reduced their operating cost and lead time (Annual report, 2007). In addition, Country Road also pursues a differentiation strategy. This can be seen by the unique architecture and layout of their stores which makes them stand out from their rivals that were located geographically close and also the marketing of their Australian brand image (Kerr& Sarina, 2006).

Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.