INTRODUCTION Coupons are typically used as a marketing and sales promotion device to pique the interest of consumers by offering them enticing discounts if they purchase a certain product. Recently, coupon offers have diversified from offering the consumer a certain percentage off of the retail price of a good, or offering a "Buy one, get one free," promotion (Raghubir, 2004, p. 1). Although viewed as an outdated form of saving money, shopping with coupons profoundly impacts consumer behavior, as they contribute to potential unplanned spending as well as to company profits. Coupons indeed have been deployed my companies as important marketing tools in order to lure undecided and vacillating consumers to purchase certain goods, especially products that consumers would not otherwise buy if they did not have coupons. Coupons often function as a driving force for consumers to spend impulsively, which directly impacts companies and businesses. Although extant literature underscores the adverse ramifications of coupons and consumer behavior, some scholars assert that coupons can be beneficial. In a similar fashion to the rhetorical elements deployed in marketing and advertisements, coupons function as a subtle mechanism for companies to gain customers, raise revenue and increase consumer spending.
LITERATURE REVIEW Traditional logic and sagacity maintains that discounts promoted by coupon promotional sales are apparent. However, from the vantage point of the company, coupons
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It is a concern that people will want a proper convenience you will find through a suitable process you are to judge as you acquire coupons you can purchase with online and ease of use that builds confidence through those who are regular purchasers on the online web store as you can be confident in making useful searching strategies tried and there is an imperative understanding as a
Verifying if your store accepts its competitor’s coupons is just a single aspect of being aware of store’s policies. It is also quite significant to determine if a supermarket rain doubles, checks or stacks coupons, and accepts expired ones.
Impulse buys. Also since people carrier their cell phone with them, the coupon isn’t forgotten.
Extreme couponing is creating more market savvy consumers that are focusing less on brand loyalty; which is a big problem for marketers. According to Viamari “48% of consumers say coupons heavily influence their brand decisions, and 38% of consumers say they would give up some of their favorite brands to save money.”
Customers who don’t coupon think display paper coupon are wasting paper because less than half of the population will use them. The ones who do will throw away the ones they don’t need, which is wasting tress that the earth needs. Customer and Companies are baffled at the amount of time spent on gathering and shopping with coupons, the average extreme couponer spend nine to eleven hours gathering coupons and four to five hours in shopping. Although non couponer dislikes this area of couponing, nothing compares to the hate of being behind an extreme couponer in the checkout line! In every store there is only four to six checkout lanes open and usually they are all full so a customer will just pick one. The average check out takes about ten to twenty minutes, but when a customer see the person ahead of them pull out a bundle of coupons they become very angry and
Companies use coupons to get a customer's attention. However, how people use coupons in entirely up to the customer. Without using coupons, you are wasting the money on a daily bases. This money can go to important objects such as gas money or bills. All that will cost the customer to use coupons is time. Being a couponer is essential to saving money. To become a couponer you must start collecting coupons, buy a binder to become organized, and start looking for deals at stores.
Have you ever been to a store and wanted to buy something, but couldn’t because you did not have enough money? Disappointed and frowning, you probably wished that you had a coupon. Imagine that rather than leaving the store empty handed, your cell phone went off and alerted you about a coupon for thirty percent off of the item that you were just looking at. Now you can save enough money to buy that item! How is this possible?
Use of discount coupons are availed from discounts websites where there is a better deal that you will get when you register with this online method of getting proper access to attain facilities that websites are certain to obtain with proper methods you are sure to find as source of conviction of making buys you are certain to find in many situations.
It will be just search for a coupon on a discounted web store and acquiring coupons to make proper deals availed are only there on Puritans pride network, needed as you browse on the web.
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As calculated the Gross Margin is $0.97 which is more than the cost per redemption in this case, hence the coupon based promotion is a viable option
Consumers respond to the "Buy One Get One Half Off" (or BOGO 1.5) sales promotion because it gives an impression of savings and serves as an incentive for the consumer to get two items for one and a half price. Perhaps, rational consumers evaluate their choices and act systematically to achieve their objectives. Marginal changes are incremental changes to the existing plan of action. The rational consumer can precede a better decision when thinking of the margin. They only act if marginal benefit exceeds the marginal cost. If acting on the promotions, the consumers will receive a better value by purchasing the products. On the other hand, if the consumers choose to forego the deals then the promotion does not support consumers' objectives.
The usage of discount coupons is simple and holds a lot of profit with website based coupons you get online from a store where securing is a factor you are incumbent to establish.