Essay on Courage in Marketing

Reardon, Kathleen K. "Courage as a Skill." Harvard Business Review. N.p., 31 July 2014. Web. 24 Apr. 2017.

We all have opportunities to display courage in our life, but if we actually do is our decision. Courage is being able to do what is right even if it can be hard. In the book Speak by Laurie Halle Anderson I found three different examples of courage. In this book Melinda Sordino, David Petrakis and Melinda, again all show courage.

Courage is a cardinal virtue every human being needs. Courage is doing something frightening you are for the right being even if you are alone in your belief. Many regular humans have used courage also. For example Dr. Martin Luther King jr. stood up for all African Americans, even though almost everyone did not agree with him. He eventually helped end segregation by raising awareness. Sadly, Dr. Martin Luther King jr. was killed just for his beliefs. Today we celebrate a holiday for his great bravery. Bravery is a synonym of courage.

Courage is as stated in The New International Webster’s Dictionary of the English Language to be “the capacity to meet danger or difficulty with firmness.” In my mind courage has always meant doing what you had to do, and dealing with it because you had to. I never had a choice in my life whether I wanted to move to a different city

Courage is a trait that has been possessed by a lot of leaders in history, from presidential leaders to civil right leaders, to even athletic coaches, courage is used in every leadership position and is a very important trait when wanting to become a leader. Courage takes a lot of self-work you must be fully committed to your values and what you believe in before you go out and get a career like Job. Frederick Douglas escaped slavery and later became a main leader of the anti-slavery movement through all his published writings. Courageous leaders also make time for their peers and their employees because courageous leaders not only believe in themselves but believe in the team that works for them. Courage is also shown through sports form coaches to players. They are required to sacrifice some of their beliefs so their team can be one unit and work as one. They show courage day in and down out, standing up for what they believe in and their team which speaks volumes within an organization. Courageous leaders seem to be the most effective type of leaders because those types of leaders relate to you or has a common interest. These leaders preach what they believe and stick to it even through tough times when it calls for them to step outside their box.

A courageous action most often is associated with reaching a goal or task of importance, despite the dangers even risks associated with it (“Courage”). For any specific act to be considered truly courageous it must be reasonably thought about and determined that the goal is well worth the risk or danger (“Courage”). Courage so often can be put with words such as heroic, and bravery although with courage there can be a fine line between courageous acts and plain foolishness. All this can make people believe that courage only applies to physical actions. There are two kinds of courage moral and physical in many cases they are both displayed in a single courageous act; however, bravery must come before all else, because they are associated with reaching a task of importance regardless of risk.

One good example of courage is in Homer's epic poem, “The Odyssey,” when Odysseus enters the Cyclops’ cave. In the epic poem Odysseus and his men enter the Cyclops cave and the text states “We climbed, then, briskly to the cave. But Cyclops had gone afield..." (Homer 157-158). This example demonstrates that Odysseus enters a Cyclops cave and is not fearful. Odysseus enters the cave because he sees treasure and wants to get it for him and his crew. Odysseus chooses to enter the cave even though he knew the cave was the Cyclops home and this demonstrates courage, and this is why the trait should be encouraged. Another good example of courage that sticks out is Newton Knight, who chooses to help slaves even though he lives in the south during the Civil War. In the Biography.com Editors’s article, “Newton Knight,” Knight chooses to stop fighting for the Confederate Army and goes back to his hometown to help slaves, as the text states “They saw themselves as defending the residents of Jones County from the Confederacy” (Biography.com Editors 1). Therefore, this example demonstrates that Knight chooses to fight against the Confederate Army even though he lives in Mississippi. It takes a lot of courage to go up against the Confederate Army even though he lived in the south and almost everyone was against him. It should

When examining the potential for a new business or product, a SWOT analysis can help determine the likely risks and rewards. A SWOT analysis is an organized list of a business’s greatest strengths, weaknesses, opportunities, and threats. Strengths, which are the appearances of the business that give it an advantage over others, and weaknesses, which are features that place the team at a disadvantage, are internal to the company and can be changed over time but not without some work. Opportunities, which are basics that the business could use to enhance its strengths, and threats, which are elements in the environment that could cause concern for the business, are external and they are out there in the market,

The value of courage in the face of adversity is shown in Ender’s Game and To Kill a Mockingbird. The definition of courage is the ability to do something that frightens one. In To Kill a Mockingbird, Atticus shows courage when he is against the mob who is trying to hang Tom Robinson. “A flash of pain fear was going out of his eyes… He put the newspaper down very carefully adjusting its creases with lingering fingers. They were trembling a little.” (Harper Lee pg 152) In this quote Atticus realized that the mob was very dangerous, but he had to protect Tom Robinson. This is where Scout realized how much courage her father had. She saw that he did not back down and looked up to him for that. The author wants to tell the reader to have courage and to stand up for

Courage is defined in this book as doing what is right. Even if it means you are on the

I believe that Harper Lee’s definition of “courage” is doing something even though you know you may lose, and it doesn’t matter if it’s physically or emotionally. Scout, Atticus and Mrs. Dubose all help explain this definition.

God gives every human being the gift of courage. Courage is knowing the risks of a task ahead of time and still going through with it. This is different from bravery because a brave person goes ahead with the task without even considering the risks. Courage goes back to the days when our ancestors needed to kill dangerous game or fight off invaders. God gave us this ability to survive and showed us the greatest example of courage through his son, Jesus Christ, who knew what he was doing and saying was going to get him killed, but he did it anyway. Many modern authors such as Harper Lee, Andrew Stanton, and E. B. White illustrate the importance of courage through their famous works.

A leader must have a strong personality. Strength of personality does not mean violence, roughness or stubbornness. It is strength of character, sticking to moral values and attitudes at all times, and avoiding whatever is immoral even if it is expedient and is attractive. A leader must be brave. In times of danger followers will be firm if their leader is firm.

Price interacts with all other elements of the marketing mix to determine the effectiveness of each and of the whole. The objectives that guide pricing strategy should be a subset of the objectives that guide overall marketing strategy. Thus, it is probably wrong to view price as an independent element of marketing strategy or to assert that price, by itself, is a central element in the marketing mix.” (Webster, 1979)

Price, which is one of the most important elements of the marketing mix, can be difficult to get right. Pricing too high, or low, can negatively impact on customer satisfaction and revenue. Adopting a pricing strategy is necessary to achieve desired sales objectives (Chan & Wong 2005).