Essay on Course Project Decision Management 530

3595 WordsAug 27, 201315 Pages
Deciding how to Market Royale Resort Hotel Product offerings in a Competitive Market. (Course Project) Bisi O. Thomas DeVry University - Keller School of Management. Professor – Victoria Ashiru Managerial Decision-Making (MGMT530) May 15, 2013 Table of Contents Executive Summary 3 Problem Statement 5 Since the stakeholders revokes their contract with Regale Properties whose str market?” ategy is to host the city’s festival as marketing strategy to launch the hotel product offerings into the market and prefer moving into franchise with Marriott for best reasons known to them. The decision problem becomes “How do we better position and market the hotel product offerings into the mature competitive To better define the…show more content…
Preparations are in top gear with all hotel rooms booked, advertisement and publicity in place, invitations send out to special guests while mementos and brochures already printed. The stakeholders suddenly meet over the turnout of events, revoked their contract with Regal Properties Group to move into franchise with Marriott Hotels to proper position and market the hotel product offerings. Revoking contract has its legal and financial implications. The senior management feels hosting the festival at this time is the best way to position the hotel into the market and fear that changing consulting group now to move into franchise will disrupt present arrangements and not portray a good image for the new hotel. Problem Statement Since the stakeholders revokes their contract with Regale Properties whose strategy is to host the city’s festival as marketing strategy to launch the hotel product offerings into the market and prefer moving into franchise with Marriott for best reasons known to them. The decision problem becomes “How do we better position and market the hotel product offerings into the mature competitive market?” To better define the problem at hand, we need to identify key decision elements surrounding the problem such as: The general nature of the problem: There is a sudden revocation of an existing contract with a consulting group (Royale Regale Property) to move into franchise with
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