Courts Strategy

2773 Words Mar 6th, 2016 12 Pages
1. Business Overview

Courts PLC began expanding in the 1960s and had outlets in more than 9 countries.
Courts was first established in Singapore in 1974 and in Malaysia 13 years later. In the early 2000s we saw the bankruptcy of Courts PLC where subsidiaries were sold to investors to repay the debts. Courts Asia Limited (Courts) was later independently formed and it is now a leading retailer in Southeast Asia for Furniture, Electrical
Appliances and IT Products.
Courts Asia is predominantly understood to be a retailer of home appliances and IT products. But unlike normal retailers which earns a profit by simply selling technological products in its stores, Courts Asia’s income stream is markedly different as they focuses on
…show more content…
Table 4 Table 3 GBN Brand Shares of Home Furnishings: % Value 2010-2014% retail value rsp | 2010 | 2011 | 2012 | 2013 | 2014 | | | | | | | Ikano Pte Ltd | 10.7 | 11.8 | 11.6 | 11.5 | 11.5 | Courts Asia Ltd | - |

More about Courts Strategy

Open Document