Cover Sheet For Submission Of A Work For Assessment

I declare that all material in this assessment is my own work except where there is clear acknowledgement or reference to the work of others and I have complied and agreed to the University statement on Plagiarism and Academic Integrity on the University website at www.utas.edu.au/plagiarism *

I understand that all forms of plagiarism and unauthorised collusion are regarded as academic dishonesty by the university, resulting in penalties including failure of the unit of study and possible disciplinary action.

This is an individual essay where the researcher is assigned to discuss about the importance of marketing mix especially in the foreign market. The theme of the given topic refers to use the example of Vegemite. It is actually a food paste that is prepared from the leftover yeast extracts of brewers. It mixes lots of other spices and vegetables in this food pastes. The main subject of this essay is the marketing mix. Before understanding it, a discussion about the market research is important here. In an international business market research becomes more important, because the loss factor appears more crucially here.

My signature indicates that this document represents my own work. Outside of shared data, the information, thoughts and ideas are my own except as indicated in the references. In addition I have not given aid to another student on this assignment.

This assignment represents my own work. It is not a recycled assignment from another course and it has not been purchased, borrowed, or obtained from another source. Nor has any part of it been plagiarized. I did not include sections written by or summarized by other students. I have not shared any part of my paper with other students. I have made myself familiar with the definition of plagiarism and I have properly documented and cited all of the referenced data and quotes in the

As a student, the aftereffects of plagiarism usually occur in a common sequence. The first consequence begins with a verbal warning (“Honor Code”, 2012) and the next offense can come in the form of a written warning. After written warnings are given the guilty party can be suspended. However, consequences of plagiarism can be even further reaching. Suspension or expulsion from the university, or academic institution where research was taken place, can occur. Beyond these outcomes, recommendations for punishment can include counseling and community service (“Recognizing and Avoiding Plagiarism”).

The word plagiarism is defined in the Merriam-Webster dictionary as the action of “...copy[ing] and pass[ing] off (the expression of ideas or words of another) as one’s own… without crediting the source”. In the Howard County Public School’s “Code of Conduct” the levels of severity for consequences regarding actions such as plagiarizing are thoroughly explained using levels. Level I resulting in the least harmful consequences for a student and Level V resulting in the harshest. In my experience with the Level system of punishment, I would place my punishment for plagiarism at Level IV which includes a referral and required parent notification. The outcome of my actions has also resulted in a lunch detention and a zero on the assignment. In this paper, I will be explaining the courses of punishment for academic dishonesty (exclusively plagiarism) at the top three colleges I wish to apply to following high school and what punishment I would have faced if I plagiarized my paper in those colleges. The colleges include University of Maryland, Florida State University, and the University of California, Irvine.

The case study will focus on Mrs Alston, an elderly resident living in an aged care facility that has been restrained against her will due to taking other peoples belongings. Using the Kerridge, Lowe and McPhee’s (2006) Ethical Decision making framework to approach the ethical dilemma. Restraining Mrs Alston has caused anger and a near experience of physical assault. Her family have become aware of these restraints and are unhappy.

To attest that this exam was done on your own, without assistance from other persons, please print (equivalent to signing) your name here:

Please note that this Assessment document has 5 pages and is made up of 4 Sections.

Subway like all fast food uses the four basic variables of the marketing mix : Product, Place, Promotion and Price. The use of a marketing mix is an exceptional way of making sure that ‘putting the right product in the right place’ will take place. The marketing mix is an important tool to help understand what the product or service can offer and how to plan for a successful product offering. The marketing mix is most commonly implemented through the 4 P’s of marketing: Price, Product, Promotion, and Place. These have been comprehensively added to and stretched out through additional P’s and even a 4C concept. The 4Ps is an excellent start for Subway to plan for the product or even to assess a current product offering. THE FOUR P’S Product

Please note that this Assessment document has 4 pages and is made up of 3 Parts.

The marketing mix is a combination of 4 P’s (product, price, place and promotion) that should be used in conjunction with each other to ensure a competitive edge over other companies. ‘The marketing mix is designed to produce mutually satisfying exchanges with a target market’.

The aim of this project is to evaluate the marketing strategy of Cadbury 's Dairy Milk.

Submitted By: Submitted To: M.Umair Sheikh Mam. Anushey Reg# NI-F7-BBA-212 3rd Semester Date: 21st October, 2008 Introduction: Marketing Mix is a major concept in modern marketing and involves practically everything that a marketing company can use to influence consumer perception favorably towards its product or services so that consumer and organizational objectives are attained, i.e. Marketing mix is a model of crafting and implementing marketing strategy. There are four P’s in marketing mix which are: 1. 2. 3. 4. Product Price Place (Distribution) Promotion. SONY Corporation Sony Corporation is a multinational conglomerate corporation headquartered in Tokyo, Japan, and one of the world 's largest media conglomerate with revenue of