CoverGirl Lipstick- A Flipstick

Every time you flip a magazine, change channels, or go online, you are struck with images of models who are super skinny with flashy outfits and have excessive make-up on. Ads not only try to sell their products, but also promote how females should look like. These models are airbrushed and photo shopped which is false advertisement. The media progressively encourages a thinner body image as the ideal for women. We see advertisements every day. Some of these ads use manipulative strategies that influence our choices and spending habits. For example, “One in every three articles in leading teen girl magazines included a focus on appearance, and most advertisements used appeal to beauty to sell their products.”(Teen Health) To grab the viewers’ attention, especially females, they include

Advertisements tell women and girls how they are supposed to look by creating an "ideal female beauty" by using tools such as Photoshop that create impossible beauty standards

In our society today a business is not a business without an advertisement. These advertisements advertise what American’s want and desire in their lives. According to Jack Solomon in his essay, “Master’s of Desire: The Culture of American Advertising,” Jack Solomon claims: “Because ours is a highly diverse, pluralistic society, various advertisements may say different things depending on their intended audiences, but in every case they say something about America, about the status of our hopes, fears, desires, and beliefs”(Solomon). Advertisers continue to promote the American dream of what a women’s body should look like. They advertise their products in hopes for consumers to buy them, so they can look like the models pictures in the ads. Behind these ads, advertisers tend to picture flawless unrealistic woman with the help of Photoshop. In our society today to look like a model is an American dream and can be the reasons why we fantasizes and buy these products being advertised. “America’s consumer economy runs on desire, and advertising stokes the engines by transforming common objects;signs of all things that Americans covet most”(Solomon).

Cosmetic brand Maybelline New York has an emotional effect on a variety of individuals. Their company has not only attracted the attention of women but has caused women to identify themselves as fierce, daring, and most of all beautiful. Maybelline’s eyeshadow advertisement “The Blushed Nude” portrays a young women who is striking, bold and beautiful. Maybelline wants consumers to feel beautiful and their advertisement provides the image and desires a women seeks in accomplishing natural looking beauty. Women wish to identify themselves as beautiful and belong to a

Also, companies specialized in producing cosmetics should rely on their cultural narration of beauty so that they can enjoy the confidence of using the advertised product to meet their individual needs. However, cosmetic ads do not focus on a single gender but both and it promotes people to feel internal comfort in their skin once they apply the cosmetics. Therefore, companies should use visual rhetoric techniques in their print advertisements to attract more customers. Due to its cosmetic brands, MAC and other firms make many people embrace the cosmetic products thus increasing their sales. Moreover, companies should not use the three techniques to market their product but employ the other methods

Living in a culture with increasing violence against women, the objectification of a woman through advertisements does not help the females’ strive of obtaining equality in a male dominated world. Advertisers sell their products in a particular way by objectifying women. These kind of advertisements not only appeals to the male consumer, but it also appeals to the female consumer making her believe that the ideal women looks, acts, and thinks in the ways a man would want her to. The advertisements presented not only present an unattainable image of how society is supposed to look like, it also leaves messages in your subconscious for the objectification and silencing of women, and violence that men must present to be considered the “alpha”. Jean Kilbourne is the speaker in the 1979 documentary called “Killing Us Softly: Advertising's Image of Women” states that “we are exposed to hundreds and thousands of advertisements on a daily basis” and if the majority of these advertisements somehow objectify women then we, as a society, become “numb” to the actual problem and thinks nothing of these womanizing images. Behaviors are learned actions and even through advertisements, the mind is connecting what it sees and associating it as a

Advertisements tell women what they should look like and if they do not meet society?s standards, then they must try harder. Women continue to emulate the females in advertisements in order to

Women are targeted in advertisements to create a standard of beauty and behaviors that they will never reach. The way they are invented on television, in shows and movies, paints them as a species with very little variety, no depth, and inaccurate portrayals of their current existence in society.

Women spend their whole lives comparing themselves to others--judging how they look compared to others, thinking to themselves If I only looked as good as her?. Women always question themselves as to whether or not they will ever truly be good enough. Advertisements cause these types of questions to be brought to light even more so than usual. Advertisements for products can be observed everywhere. They come in a variety of forms, including billboards, commercials, testimonies, broadcasts, celebrity endorsements, etc.

Advertising uses a lot of different techniques to show the public the perfect female image. Body doubles and computer retouching are two examples of how advertisers are able to “doctor” images. The majority of women we see in magazines, music videos. and movies do not appear in reality, as we perceive them in the media. We may actually believe we are looking at one woman’s body when we are actually looking at sections of three or four women’s bodies, which, when spliced together, shows us the best parts of each women’s body as the final product. Women cannot attain these impossible standards of attractiveness. Young girls learn very quickly that they must spend much time, energy, and money on achieving these standards.

One will see a white female with pouting red lips and the very petite body that resembles a thirteen-year-old girl. The extremely artificial women and the heavily photo-shopped pictures in these ad’s create a norm and make those women who look differently, feel insecure of who they are and make them feel as if they are less of a woman, for example they tend to over represent the Caucasian, blonde with bright eyes, white complexion and a petite body. This is an unattainable beauty for most women, which has caused many to develop issues such as eating disorders, depression and the very much talked about these days, anorexia.

In the competitive market America has today, all companies strive to be the number one choice for consumers out of all their competitors. To achieve this goal, companies use various strategies in their advertisements to appeal to the public. The company, Donna Karan New York (also known as DKNY) is one of the millions of companies that works rhetorically in its advertisement for its Be Delicious perfume. With sexual innuendos, symbolism, attention grabbing images, the creation an image of beauty, and the indication that one will be unique after using the product, DKNY effectively advertises its Be Delicious perfume.

The Covergirl ads that we are talking about are for mascara and lipstick. Both of the ads are a close up pictures of women who are normally looking away from the camera. These women will have their hand over their mouth or their mouth open most of the time. The backgrounds of the ads will match the color of the makeup that they are selling, these colors used are bright. Models in the ads are very plastic looking, their faces are a little blurry and unfocused so pores are virtually invisible. The models are also very skinny, so skinny that they seem unhealthy. Around the pictures there are sentences telling you about the make up normally including the words “New and improved”, stating that this “New” makeup is better than their old product.

In terms of women and sex appeal, the world of advertising has changed a considerable amount. Many of the advertisements which are seen in newspapers, magazines, and television fail to portray women in a more positive light. The image of females in numerous advertisements are merely viewed as fascinating "objects" while they are also being displayed in a fashion that is supposed to appeal only to men, i.e. exploitation of the body. Though these types of advertisements are very effective at selling their products to consumers, it seems as if the minds ' of women, especially younger women/teenage girls are being corrupted as they are pressured to live up to the ideal image: sexy and thin with a little extra curves.

For centuries, there have been ideals and standards set for beauty and what it is that makes a beautiful person. Women, in particular, have been susceptible to upholding these specific standards all throughout history – dating even back to Cleopatra’s time. The modern cosmetics industry has used these psychological ideas to help facilitate its empire today. However, much, if not all, of the cosmetics market and its success is due in part of the expanding marketing base that has been seen around the world. Marketing pioneers have helped uncover the fears of women and what it is they look for in certain cosmetics to stay a ‘beautiful’ person. This essay holds personal meaning and holds significance because the marketing of