To: Bill Pore
From: Tushar Verma
Date: February 15, 2013
Subject: Gender Analysis of “CoverGirl Lipstick” Ad
“CoverGirl Lipstick- A Flipstick”
Advertisements are messages that are intended to influence their audience. Their sole purpose is to raise awareness of the existence of their product in the people whom they target and to promote the benefits of buying or using it. In our society, many people are trying to transform themselves into someone they are pretending to be. This may be for many reasons, but the main reason is because of influence from the media or different kinds of advertisements. This is especially the case for most of the women. There is a phrase “Beauty is as beauty does”. This is a phrase that…show more content…
I think the advertisers have smartly incorporated her face in the advertisement. Her facial expression is trying to attract the female generation to notice her lips. The colours have been specifically chosen. The model has brown hair and this has been used as a background for the image of the product. Everything has been kept natural like her skin colour and the background. Having everything on the page quite natural makes the lips stand out more because they are darker than the rest of the skin and have a reddish colour. The use of light colors, very large text and a very close up picture of the model to show how the different shades of lipstick will bring out a person’s eye. This makes them the first thing you notice on the page.
The text in the advertisement helps to persuade the consumers to buy the product. The brand name is ‘CoverGirl’ and this itself suggests that the product if of good quality because Covergirl is a known cosmetic company, known for being used by makeup artists and a good value brand of makeup. Advertisement uses various techniques in their text to attract the audiences and convey the message. Text written in bold under the images makes the ad very attractive. Advertisers are introducing their new product with the help of text. Text like double your lip color and blast flipstick makes the ad very interesting. The text tells that the blend of two lipsticks will give new color to their lips every day and will customize their