Covergirl Ads

Covergirl is an American cosmetics company. The company was founded by the Noxzema Chemical Company, and later bought by Procter & Gamble. The company is currently the best-selling cosmetic brand in America especially in the teenage marketplace (Debbie, 2006-2014). Being in the first position of the cosmetics market, the company has many competitors, and the biggest competition comes from the Maybelline cosmetics company, this is because both companies offer products with similar prices to similar consumer groups. The company Covergirl cosmetics is more of a brand licence rather a cosmetics company, because it does not provide any face to face customer service at any makeup counters, but they do provide a large variety of

Contemporary visual media contributes to the social construction of gender in that the way that men and women are portrayed in advertising is vastly different.

When someone looks at an advertisement there is more that meets the eye than just pictures

Watch any amount of television throughout the day and at some point a sexually charged commercial advertisement will be aired. The commercial could show to barely dressed, large breasted, beautiful women fighting in a public location about whether or not the beer is "great tasting or less filling". Another commercial will hint that using their body spray will lead to attracting not only one women but an entire room full of women. Not to worry, the advertising agencies have not forgotten about giving the ladies some commercial eye candy as well. Remember the commercial about the office full of women employees drinking there diet soda while staring out the window at the shirtless,

The Cover Girl ad from March 2011 includes a picture of Queen Latifah in a beige like colored background with her green eye shadow on. Queen Latifah has small brown eyes with very long and luscious black eye lashes. She has a big and beautiful smile with shiny white and straight teeth. Queen Latifah also has a nice pair of small, gold, round dangling earrings in her ears. The word “Cover Girl” is displayed in big and bold green letters across her forehead, all to help improve her the way she looks. Queen Latifah is written in small green letters underneath in the right-hand corner right underneath the word “Cover Girl”. This picture of her is from her head to her shoulders, just enough for the viewers to focus on Cover Girl’s product, which is the makeup. You cannot really tell what type of shirt she is wearing in this photo but the little piece of frill coming off of her shoulder matches pretty well with the whole color scheme of the ad. She also has her hair pulled back into a long pony tail to also help show off their product even more. This advertisement by Cover Girl effectively uses logos, ethos, and pathos to convince the viewers to buy Cover Girl products.

Back to the 70’s the biggest campaign was using sodas, like 7UP's "Un-Cola”, Coca-Cola and Pepsi. We also see more advertisement on television and marketing teams looking at trends to see how and why such campaigns worked and which were flops. Moving into the 80’s and 90’s we see that computers are slowly starting taking over advertisement. It isn’t until the 2000’s when we start to see more and more marketing strategies and in the 2010’s we see that platforms such as Google, YouTube, Facebook, and Twitter start to influence and branch out to different

Cover Girl is an American cosmetics brand. The commercial appeals to ethos through the use of Taylor Swift. Swift is promoting the brand and encouraging others to buy it. She is seen as a ‘credible’ endorser because she is an iconic, famous song artist, with gorgeous, smooth skin. To the audience, it looks like she uses Cover Girl, hence why her face looks so clear and smooth.

Covergirl is a very popular makeup brand and has been for over fifty years. To add to their credibility, Covergirl uses well-known celebrities in their advertisement campaigns to help sell their product. Celebrities influence

Moreover, as Richins (1991) reports, women always make social comparisons between the advertising models and themselves. As a result, advertising images create negative affect and increases women’s dissatisfaction with their own appearance. Since those images are edited through the consistent usage of digital technology, these idealized images do not portray women in a healthy manner. Indeed, these enhanced images would give these young girls the impression that they need to be ‘perfect’, just like these ‘fake’ images. According to Reist in ABC’s Gruen Session (2010), ‘young women get the message that they need to be thin, hot and sexy just to be acceptable’ in this society. Therefore, by generating the wrong perception of real beauty, the responsibility is pushed to the marketers, as they portray women with this stereotypical body type as acceptable. In addition, as the brand, Dove’s tagline in its advertisement - What happened to the ‘real beauty’? (Reist, 2010), marketers need not market their products in manners portraying women as airheads. Consequently, marketers gave most consumers viewing the advertisement, the wrong impression that

Many Americans are immune to the exploitation of woman in the media due to the fact that it happens quite frequently. Showing a half-naked woman eating a juicy sandwich should not be the attention getter to encourage viewers to buy their food or product. While examining these ads, it is realized that advertisements today are selling

As societies advance deeper into technology, so do the corporation and businesses that we as consumers support. The means of advertisement has changed significantly over the decades. For example before the television sets or radios were invented, general advertisement was commuted by word of mouth from shopkeepers, and posters, to the general populous. After the radio was invented, businesses could pay a fee to be promoted by local broadcasters over a larger radius than, word to mouth advertising would. Through the centuries many methods of advertising have spawned, however the most effective form of advertisement are televised commercials. Thanks to the use of television, companies and businesses have the ability to create intrapersonal commercials

In the ad there is the custom of bright colors that is used in a soft way lot to get some kind of interaction and effect with the audience and the product itself because it “confirms that purchasing intent is greatly affected by colors due to the impact they have on how a brand is perceived”(Ciotti) meaning “colors influence how consumers view the "personality" of the brand.” (Ciotti) And from the looks of the personality of the brand it was known that Cover Girl has been out for a long time and knows what makes it a popular makeup brand that has made color affects a big part of their brand they used in their advertisements and

According to Potter, a media platform targets and produces messages by looking at the audiences “appeal to existing needs and interests” (Potter 69). The CW took their niche into account when partnering up with different beauty companies to promote empowerment through women. Covergirl partnered up with The CW’s new show riverdale, which gave each female character a different product that matched their variety of personalities. The CW and Covergirl want to reach out to the audience to “be encouraged to try different techniques to play up their personalities, moods, features” (Steinberg “CW Taps Cover Girl”). According to the network’s senior vice president of integrated marketing, Barbra Robin, they are hopeful that through this advertisement, they can attract more advertisers that target a female audience, in order to create “more stories.” Gina Rodriguez, who stars in Jane the Virgin, says "art tears down misconceptions and opens eyes to the beauty of our differences. We can't all be the same, but we can learn a lot about what we are not through art" (Crupi “CW UPFRONTS DIARY”). The CW was able to promote this message by partnering with Dove in order to create “The Campaign for Real Beauty,” that uses all women of different shapes and sizes, rather than a typical TV model. The Dove brand had their commercials during Gossip Girl because they wanted to promote beauty in all ways by using The CW to target a younger audience, since it’s demographic is usually women over 35 (Steinberg CW's 'Cwinger'  ). These ads were presented to promote women to be who they feel they want to be, rather than what a typical women feels they need to be. The advertisements were strategically placed in the different shows in order to be able to speak to The CW’s niche that they have so strongly

Advertising has had a major impact on society. Some may be considered positive and some negative. Take a look around, advertisements are placed everywhere, television commercials, billboards, newspapers, and even on the sides of buses. Advertising is the basic form of marketing and trading throughout the world. Today’s society knows it as marketers trying to influence or persuade consumers into buying something. It also serves as a medium for services and businesses. There are many advertising strategies, but television commercials will always remain the number one strategy. Think about it, how much television is watched a day, probably a lot. What better way to advertise a product or service? Advertising has a positive effect on our economy. It does not only influence and persuade consumers, but it also benefits them in many ways. It also benefits manufacturers and their company, and the world as a whole.

It’s the overuse of Photoshop in beauty ads that also plays a large part in our changed view of womanhood. We are shown how the woman on the cover and are expected to believe this is how she naturally looks, but with a bit of makeup. Heavily edited