Covergirl Essay

The definition of true beauty continues to evolve as generations pass and new ones emerge. Ulta Beauty, a popular cosmetic store, sells products with the aim to make women feel confident in their skin. Their use of advertisements helps spread the word about new, improved product lines and reach out to potential buyers. Selling makeup is the obvious goal of a cosmetic store, but the kind of consumers they attract and how varies between different franchises. When a company displays their products in one shot instead of in a commercial, the task of conveying the message becomes harder. Ulta Beauty persuades women to purchase their products by pointing out buyers’ insecurities while still appearing to promote empowering feminist values.

The film that I chose to write about is a Paramount Pictures presentation titled Mean Girls, starring Lindsay Lohan and also featuring a handful of Saturday Night Live cast members, including Tina Fey the author of this picture. The reason behind choosing this film is because it has a unique style of introducing characters, transitioning between scenes, and various tools to help spice up the film. Being one of my personal favorites, Mean Girls is a comedy about a home schooled teenage girl who enters high school for the first time. She tries to figure herself out by where she can fit in and who she needs to become friends with.

The Cover Girl ad from March 2011 includes a picture of Queen Latifah in a beige like colored background with her green eye shadow on. Queen Latifah has small brown eyes with very long and luscious black eye lashes. She has a big and beautiful smile with shiny white and straight teeth. Queen Latifah also has a nice pair of small, gold, round dangling earrings in her ears. The word “Cover Girl” is displayed in big and bold green letters across her forehead, all to help improve her the way she looks. Queen Latifah is written in small green letters underneath in the right-hand corner right underneath the word “Cover Girl”. This picture of her is from her head to her shoulders, just enough for the viewers to focus on Cover Girl’s product, which is the makeup. You cannot really tell what type of shirt she is wearing in this photo but the little piece of frill coming off of her shoulder matches pretty well with the whole color scheme of the ad. She also has her hair pulled back into a long pony tail to also help show off their product even more. This advertisement by Cover Girl effectively uses logos, ethos, and pathos to convince the viewers to buy Cover Girl products.

Since people are willing to spend as much money to buy the latest fashion trends/clothing materials advertised on a magazine cover, with two romantic couples especially using a lady as the main target, will people be willing to also buy the same magazine but this time featuring two old couples or the clothing material being advertised? No! Even if people can still afford the payment, they will still get rid of the magazine immediately because that’s not the reality they live in. Majority of us based our life on fantasy instead of facing the reality of life. We tends to be more wasteful and portrays the things that weren’t supposed to be. For example, using women as a figure or symbol of sexuality such as the one portrayed on the Blueberry London Magazine. My point in all this, is that when people look at themselves in the mirror, they always see themselves as minority and not majority, in essence that people don’t often look on the bright side of beauty but always look on the dark and ugly side of fantasy. This ad specifically talks about beauty and how it’s been portrayed in the

In this ad, an Ethos or ethical appeal has a great impact using Taylor Swift as the “credible” actor, a famous American singer, and a songwriter. She’s attractive and has a beautiful clear skin. To the girls viewing this ad, it seems like Taylor uses the Covergirl foundation to give her that flawless skin making her face feel light weighted.

Professional makeup artist and founder of her own line of cosmetics Bobbi Brown once stated that she “believe[s] that all women are pretty without makeup- but with it, the right makeup can be pretty powerful.” This statement is relevant to all people and says that all women have natural beauty, but with the optional added touch of makeup, their beauty can be even further accentuated. Public figure, Kat Von D encourages women to embrace their most natural selves through her own cosmetic line. The print advertisement of Kat Von D’s “Lock-It Concealer Creme” shows women of all colors, wearing minimal makeup, probably just foundation and concealer, and embracing their natural skin color and their ethnic background with her wide array of shades for each skin shade. Makeup over the years hasn’t always catered to people embracing their natural skin. The origins of foundation makeup lead to some health risks and didn’t accept people for their natural skin tone, Kat Von D’s makeup line consists of solid, well formulated, and successful products, and the influence of social media has impacted the growth of the beauty world for all people.

Advertising is everywhere, it’s online, billboards, magazines, and the most popular television. Different advertising are mostly targeting towards a certain gender, age, or interests. Covergirl advertising is mostly targeted at women, and is also seen in every place you can think of. You most likely could go up to any girl and ask her-what is the Covergirl slogan? Easy, Breezy, Beautiful, Covergirl. Covergirl has done a great job at advertising there make-up products. Covergirl has branched out to every type of advertising there is. They have commercials, bill boards, online ads, there in many magazines, and they are also being promoted on the poplar show America’s Next Top

Cover Girl is an American cosmetics brand. The commercial appeals to ethos through the use of Taylor Swift. Swift is promoting the brand and encouraging others to buy it. She is seen as a ‘credible’ endorser because she is an iconic, famous song artist, with gorgeous, smooth skin. To the audience, it looks like she uses Cover Girl, hence why her face looks so clear and smooth.

In addition, Covergirl also uses pathos. We know they target women because it is makeup. The products they advertise are for every woman and age in the audience. It makes sense, the older celebrities are to get older women and younger celebrities get younger women. In majority of the ads out there the companies try to diversify their product to get more sales. For example, Covergirl uses Ellen DeGeneres, Rihanna, Sofia Vergara, Queen Latifah, and Drew Barrymore to appeal different consumers. The diversity helps bring a lot more money in, rather it focusing on one set group. It helps a lot because many women have some insecurities and don’t really feel proud of their appearance. Their products also help with self-esteem. Many adolescents and adults only feel cute when they are using the products like mascara. Women may suffer from peer pressure. Their friends may threaten to stop hanging out with them because they aren’t wearing makeup. Covergirl can help with that to make women feel loved and welcomed with the people around them, but most importantly with themselves. It makes sense, the older celebrities are to get older women and younger celebrities get

This is Beyonce’s fragrance so it makes sense that Beyonce is the model for it. Since Beyonce is a worldwide phenomenon that many people look up to, she really grabs the audience’s attention by being in the ad. Not only is Beyonce a brand of her own, she is also a very attractive woman. Beyonce attracts men with this ad because she is Beyonce and the sexy glance that she is giving. She also lures women in with this glance because they see Beyonce looking like Beyonce and they think that if they get the same perfume that Beyonce uses, they will be sexy like she is. She is using ethos by including herself in this ad which shows that this product is a reliable and credible because Beyonce herself is using the product and being her own spokesperson/advocate for the product. This is personal branding which really works well for this ad because this is Beyonce’s product and it shows just how reliable this product

In the ad there is the custom of bright colors that is used in a soft way lot to get some kind of interaction and effect with the audience and the product itself because it “confirms that purchasing intent is greatly affected by colors due to the impact they have on how a brand is perceived”(Ciotti) meaning “colors influence how consumers view the "personality" of the brand.” (Ciotti) And from the looks of the personality of the brand it was known that Cover Girl has been out for a long time and knows what makes it a popular makeup brand that has made color affects a big part of their brand they used in their advertisements and

Advertisers, especially fragrance advertisers stick to a ‘house style’ and because of these similarities we have expectations of what they will include. The advert I have chosen is Estee Lauder perfume, which features Kendall Jenner. Some of the features we expect on fragrance adverts are glamour, beauty and attractiveness to be shown. It is very common for advertisers to use well-known celebrity such as Kendall Jenner. It is a technique to get people looking at the advert because audiences admire celebrities, success and importantly ‘beauty’. If a ‘normal’ ‘everyday’ woman were to be used for adverts then it would catch less attention, as they are not known and the product would sell less because people assume, if celebrities use the

I know this post doesn't have that much to do with fashion, and this will probability be a rare post I do but I wanted say more about me so y'all can get to know me and I have exciting news. So first of all I am now 14 and I am now a PREP beauty girl! I bet y'all are wondering what is PREP? PREP is a cosmetic brand founded by a two moms and which one is a dermatologist. They create cosmetics and skin care products with sunscreen in them and also products to protect you from acne. As being a PREP beauty girl i have a 10% off discount code for y'all. The code is GRACE and here is the link to PREP. Also exciting I got accepted into the Parsons x Teen Vogue online program to get a certificate in fashion. During this program I can get a better understanding

The Victoria’s Secret (owned by US Limited Brands, Inc.) sells women’s intimate and other apparel, personal care and beauty products and accessories under the Victoria’s Secret and La Senza brand names. Victoria’s Secret merchandise is sold through retail stores, its website, www.VictoriasSecret.com, and through its catalogue. Through its website and catalogue, certain of Victoria’s Secret’s merchandise may be purchased worldwide. La Senza products may also be purchased through its website, www.LaSenza.com.

It’s the overuse of Photoshop in beauty ads that also plays a large part in our changed view of womanhood. We are shown how the woman on the cover and are expected to believe this is how she naturally looks, but with a bit of makeup. Heavily edited