Covergirl's First Coverboy Analysis

These similar artistic strategies are used to reflect a person’s beauty. The arrangement of colors on a person’s face, the structure they sculpted transforms into their personality. Probably, in this generation, is the reason why gay males turned to makeup, to express who they truly feel inside and not by their genders. Currently, the biggest cosmetic company Covergirl announced James Charles, a famous YouTube, as their first Coverboy. In the article, “Meet Covergirl’s New Cover Boy”, he explains, “They are really similar in expressing yourself and releasing your creative juices. But boys in makeup are boys in makeup…you’re a boy in makeup performing as a female,” proving that when men wear makeup they feel like themselves, like a woman. In addition, for these men makeup has probably become their only option for them to express themselves how they want to be perceived. However, society believes the idea of men putting on makeup degrades them as men, but females and probably some males in this generation have a different approach to this topic. Once again as I interviewed my fellow classmate Deandra Ramos, she stated that “Everyone has the right to express themselves in the best way they can, meaning that boys cannot be reprimanded for being a little different in experimentation,” as a result

In Western culture, media portrayal has an abundance of impact on what social and cultural normalities are. More adolescent women are expected to have the best of both worlds in terms of looks. In being seductive, a woman entices a man and focuses on attracting a man through provocative body language. Through fulfilling the role of a seductress, women in Vogue magazine were posed as objects for pleasing men. In an advertisement for Estée Lauder liquid lipstick, a group of them is

The company Covergirl cosmetics was founded in Maryland, Baltimore, by the Noxzema Chemical Company (Niti, 2014). During the year 1958 Covergirl cosmetics was bought by the American multinational consumer goods company, Procter & Gamble, also known as P&G. Another keydate in the company’s history was in 1974, when the company signed the First Black Model in history, by a cosmetics company (Rod, 2014). Cover girl provides a variety of products for women between the ages sixteen to fifty four, but the products are particularly famous in the teenage market place. The company does not own its own stores, rather they sell their products to drugstores, wholesalers and distribution centres and they don’t provide any personal consultant for their makeup, therefore Covergirl is more of a brand license then a cosmetics company. Covergirl cosmetics spends thousands of dollars each year to make their products just right for the consumers, this way when they lose their money in the mass merchant concept they make it up in the economy.

There is a cliché quote that people say, “Beauty is in the eye of beholder.” But in the essay “The Ugly Truth About Beauty” (1998) Dave Barry argues about how women who spend countless hours on their so called “beauty” whereas men seem not to care. Barry uses juxtaposition and exaggeration to poke fun at men and women behavior and shed light on the harm that the beauty industry is doing. When Barry argues his point of his essay he addresses both genders, but more specifically teenage to middle age men and women, but he writes about it in a humorous and light-hearted manner.

Women who are consider achieving a wife status might desire a wedding ring. Today makeup is very common among women, but also men. Makeup products make people who are less confident to become more confident in front of people. The blog post “ Industry News: Art Transcends” was posted by Dani Fonsecg at on Makeup Magazine on Spet. 21,2015, this blog entry is about a man and women who paint their chest and go topless in Times Square to fill the street with fashion. New York City’s, Bill De Blasio, believes it is not right to be topless. However, because this is twenty century many people support artistry and want this kind of makeup to continue in. They argue to make the New Yorker and visitors engage with New York. These actions cause lots of problems, but also benefits. Makeup in art is considered fashion and fashion should pass on as time passes

In contrast to this magazine portraying to promote healthy kids and happy families (Parents Magazine, pg. 1. June 2011). There are contradicting messages found in all three magazines used for the purpose of this essay. For example, in one magazine there are tips and advice on how to apply and which make-up products to buy to create the beautiful look the model was showing in the picture (October, p. 94). This message could be portrayed to young women that make-up is something needed to create beauty, Mothers always want their daughter to wait as long as possible before using these products to take away

Cosmetic brand Maybelline New York has an emotional effect on a variety of individuals. Their company has not only attracted the attention of women but has caused women to identify themselves as fierce, daring, and most of all beautiful. Maybelline’s eyeshadow advertisement “The Blushed Nude” portrays a young women who is striking, bold and beautiful. Maybelline wants consumers to feel beautiful and their advertisement provides the image and desires a women seeks in accomplishing natural looking beauty. Women wish to identify themselves as beautiful and belong to a

Kite points out in her article the discouraging numbers of images and portrayals of women of color in the media to be sufficient and enough to drive positivity in terms of beauty in colored skin. In media, more white women appear in positive roles compared to women of color. In the beauty industry, Kite’s asserts the business is blooming and making more money, by compelling more women to find to meet the media’s presentation of beauty. The result is that women buy more beauty products to fill in the type of flaws that they feel and think they have. Meanwhile, the effect of media’s ideal beauty causes distress to women and girls.

This mascaras key point was that it was designed to work on all types of lashes, keyword all, so why not have a male represent the diversity this mascara offered? James Charles, a 17 year old high-schooler from New York became the first male ever to be a “cover girl”, and has been one of the first males to be publicly recognized for his makeup abilities. James started learning about makeup after his friends requested him do their hair for events. After a few years James set up an Instagram to model some of the looks he created and shortly after created a YouTube for tutorials; he currently has 90,000 subscribers on YouTube and 650,000 on Instagram ().

Fashion plays a major role in a person’s life because it is expressing how one looks and feels about one’s self. Clothing, accessories and makeup communicate fashion, which are all successful ways of bringing attention and persuasion to popular fashion brands. However, can also lead consumers to higher standards thinking that they can resemble the professional model posing in the advertisement. Like a Cover Girl advertising fade proof, waterproof, and ignore- proof mascara and new intense eye shadow blast that has a photo of Drew Barrymore behind a light grey background with light blue eye shadow around her entire eye. Likewise, revealing Drew Barrymore’s greenish blue eyes with perfectly curled black eyelashes that one can have from the use of this particular new Cover Girl eye shadow blast and mascara.

In 1961, Covergirl cosmetics launched nationally with their Clean Liquid Makeup, but in the late 90’s, Covergirl Cosmetics launched the campaign which sloganed the words “Easy, Breezy, and Beautiful.” This campaign takes the star of today and shows that if the product is good enough for a superstar to wear, than she can too. Aside from the “Beautiful” section of the campaign, the “Easy, and Breezy” sections of the campaign are just as important. “Easy” Shows that you do not have to be a professional makeup artist to make this product look its best and that it is easily accessible to whomever may be seeking out the product. “Breezy” is shown by the star applying the product in front of you, displaying how fast you should be able to put on the product, because if this busy star has the time, than you do as well. This ongoing Covergirl Cosmetics campaign is used to inspire the woman in her everyday life to be the best she can possibly be through confidence in looking her best.

Beauty is an ideal that materializes in all different types of women. This notion is one that a majority of women across the world learn to strive for. They fill their lives with daily routines that maintain an image as close to perfection as they can. Exercising, putting on accessories, picking their outfit of the day and attempting to apply varying amounts makeup for an effortless look is a lifestyle common to many womem. Despite these notions, CoverGirl promotes a message that one’s own look is not as strenuous as countless women believe it to be and that applying makeup every day does not imply that women are required to create masks or layers of fake skin to feel beautiful. Makeup should simply be an aid for women who need that extra boost of confidence for the day. CoverGirl proves this to their loyal customers through their “Easy, Breezy, Beautiful, CoverGirl” campaign. This slogan explains their goal; it highlights the importance of natural beauty and embodies the idea of simply enhancing that beauty with just a touch of their makeup. Advertisements can deceive with the words that they say and the images they show, but there are always stronger factors that overcome the hidden assumptions in every advertisement. In the end, the audience is persuaded to seek the product and the goal of the advertisement has been achieved. CoverGirl uses the appeals of ethos and pathos in their advertisement to promote a claim that all women have a natural glow and beauty that can be

Throughout time the world’s perception of makeup has always been seen as a way for women to enhance their facial features, a way to feel more accepted into society, and as a way to gain the attention of another individual. Society has set specific standards that women and only women can wear makeup. Although in theater productions it was socially acceptable for men to paint their faces, it was not encouraged that men use their cosmetic abilities outside of performances. Many cultures have drilled the idea into their son’s heads that they cannot wear or play with makeup because they would lose their masculinity. Applying makeup was never seen as a way of self expression, but that a woman's natural beauty wasn’t good enough and that her

Thesis statement: Today I will be answering a few of the questions men have about women which include “ Why are women so insecure?”, “ Why do women think they are ugly without makeup?”, and “ Why do women think men have bad intentions?”.

Often times, women are pressured by the mainstream media to upkeep a stellar appearance. They are expected to measure up to high standards without question. Even before most girls reach puberty, commercials are bombarding them with small Barbie esque makeup kits filled with lip glosses and chalky eyeshadows. The impact it has on impressionable children, both girls and boys is something that will likely last a lifetime if unlearned. Cosmetic companies who are marketing to young ladies say they can simply improve their looks to gain acceptance from their peers if they use the products they are selling. The makeup industry is a multi million enterprise that makes a profit from women’s insecurities and amplified pressures from society as a common tactic many cosmetic campaigns use is to push women to embrace the ‘natural look’ by providing products that will make it appear as if the individual is not even wearing makeup. Companies will spout out that with these products, the end result will be ‘you, but better.’ It is somewhat of an underlying and slightly manipulating slogan, as if to say how a woman appears could be improved because it is lacking in the moment. This distorts how we all believe how a woman is suppose to look.