Cow Girl Chocolates

Nestle and Cadbury have tried to provide loans for retailers to buy fridges, but to hold down

Success of any businesses organization is determined by factors such as financial, management & operational. Financial factors address use of capital in business and flow of cash through various processes within the organization. Management factors are linked to organizational structure of the enterprise. Whereas operational factors address how available resources are used to achieve objective of the organization. Apart from these three factors, environmental factors like competition also determine success of any business organization. This paper explores transformation that Rogers’ Chocolate Company has undergone since its establishment. The paper also investigates competitive strategy of the company against its close

The main threat to Rogers’ chocolate is the competition. Not being able to keep up with the competition or current trends can lead to lost market share. With Godiva having superior packaging, distribution, and price points, and Bernard Callebaut having superior packaging and seasonal influence, Rogers’ Chocolate could be falling behind soon if they do not join the ranks. Rogers’ must find their niche in order to be able to compete not just locally, but globally.

Premium Chocolates are like Imported Roses which not consider necessities for one life. People love to have or get one of those products. However, if there isn’t a special occasion or surplus cash, some people will not buy that unnecessary stuff.

Rogers’ Chocolates is not using its core competency of strong retail sales ability and its distinctive competency of producing a wide variety of high-quality, hand-wrapped chocolates to attract a sufficient market niche of worldwide tourists and high-income, middle-aged couples that are mainly empty nested or child-free, so that they can maximize their market share and profit volumes in a rapidly growing market in which globalization, product innovation toward a more health-conscious product, and growing buyer preferences are major driving forces. Their tremendous ability in retail sales, in which their 11 stores accounted for 50% of total sales, and financial leverage have not been utilized to expand Rogers’ to profit

In the 21st century, a typical corporation consists of a number of strategic business units (SBUs) that all operate under the same roof but which often employ different growth strategies. Having a number of SBUs allows corporations to diversify and grow their company without compromising on quality of products or services they offer. Each SBU then gains a particular focus and requires a unique marketing strategy that would support its strategic objectives.

The premium chocolate industry is changing dramatically with the growth rate in the chocolate industry falling as a whole, other traditional big name chocolate companies like Hershey’s and Cadburys are moving more towards the premium chocolate industry. The premium chocolate industry growing 20 percent annually and with the baby boomers purchasing more chocolate, they put are putting great emphasize on quality and brand when they purchase their chocolates. The underlying drivers of change are changes that companies go through in the industry and competition conditions. There are 14 total driving forces that drive industry change but Roger’s chocolates has 6 driving forces in particular that affect

In my opinion, Milky Way candy bars are the best Halloween candy. The smooth nougat and sweet,sticky caramel adds so much flavor. The creamy milk chocolate leaves your mouth wanting more, it is also nut free.

SWOT Analysis Strengths High Quality Products Strong brand image Attractive Packaging Tours to the factory Weaknesses Premium pricing Lower market share Opportunities Market development Diversification strategy in their product line Developing of kiosk marketing Change in marketing mix strategies Threats Awareness about health consciousness among the young people. Increased competition Good quality maintenance is a challenge Strengths- 1. High quality means the raw cocoa beans extracted from the UTZ certified plants from different parts of the world and it is hand wrapped which increases the features of the chocolates. 2. Strong brand image refers to the different ways they are making and promoting their products and engage in sustainable practices has turned Haigh’s very popular.

(6) Institute training on the job. (7) Institute leadership. The aim of supervision should be to help people and machines and gadgets to do a better job. (8) Drive out fear, so that everyone may work effectively for the company. (9) Break down barriers between departments. People

Threat of EntrantsThere is a threat of new entrants as fine chocolate is becoming more popular as its being associated with fine wine and cheese ect. Therefore there is a higher demand for chocolate. However this is not a high risk for HC as it would be quite difficult for a new entrant to come into the market and differentiate themselves from other

|the industry and its challenges it is important to understand its various phases of growth so far. |

Marilyn and Ross have continually sought other ways to provide income to cover the costs of production for High Ground. Cowgirl Chocolates began as one of those ways. “Cowgirl Chocolates” offer three types of products; chocolate

How profitable is it? What is its potential? To find its potential, perform a SWOT analysis

Cowgirl Creamery is an artisan cheese producer offering locally grown, organic specialty cheeses. Cowgirl Cheese is a mid-size business with three retail stores where the left over portions of wholesale products sold are offered to the public. The majority of the products Cowgirl Creamery creates are sold to restaurants and other retail or grocery stores. Like many businesses, Cowgirl Creamery has felt the effects of the economic recession and is beginning to experience reduced growth. Cowgirl Creamery and its specialty cheeses have reached the maturity stage of the product life cycle. To remain a viable business, Cowgirl Creamery faces several difficult decisions to make. A