Cowgirl Chocolate Analysis

Chocolate was previously considered a “delectable symbol of luxury, wealth, and power” (Klein) in the 1500s. Using modern technology, it is now easily produced. While

The premium chocolate industry is a large market in the United States and continues to grow around 10% annually. It is also populated with very strong

The movie is charming and fanciful, if ‘’Chocolat’’ sounds like a dangerous combination of stories ‘’Like Water for Footloose’’ there’s nothing dangerous about it. The director, Lasse Hallstrom, has an almost supernatural faith in his ability to pull the movie off. This crowd-pleaser is the feature-film version of milk chocolate: an art house movie for people who don’t like art house movies. That’s hardly a compliment.

If the company we outsource with has some sort of issue with its equipment or is running behind schedule it will delay our orders and reflect poorly upon our company. If we choose not to do anything we will continue running at inefficient levels costing us more and more money as time goes on.

Clare’s Chocolate Cafes has always used good quality cocoa to make their chocolate products. This is, in itself, an amazing marketing product because customers know that while they may be paying a little bit more, the product is worth it. As well, the organization makes a wise customer draw when each hot beverage is served with a high quality chocolate product. The early practice of making chocolate products by hand and providing individual or pre-packaged products, of all sizes, for the customer to select, was

It focuses on the craft of premium chocolate making from cocoa beans sourced from manors around the globe. Cooking procedures are innovative. Production line groups use fastidious artisan abilities to make chocolates that

Imagine being a young child walking into a chocolate museum where chocolate lines the walls, you can create your own one of a kind candy bar, thousands of different types of chocolates, and chocolate bars line the walls.

The founder of Hershey Chocolate, Milton Hershey, had a long journey to creating some of the most famous candy today. From a young age he lived in poverty and his parents constantly fought due to differences, which would always have an impact on Milton’s life. He started out in the business struggling, first with his caramel business going under and the unhelpful advice of his father that only led to Milton making more mistakes. Once Milton made it big he went on to do amazing things and dedicated a big part of his life to helping other people and focusing on the well-being of his employees. Milton Hershey was indeed one of the most famous and successful people in the candy community, but it was only through many hardships and stress that got him there.

Table of Contents 1. History, Development and Growth 2 2. Vision, Mission, Objective, Philosophy and Strategy 13 3. Functional-level strategies 14 4. Business-level strategy.

As of October 2012, Andrea Torres, director of new product development at Montreaux Chocolate USA, needs to recommend whether or not the company should pursue a new product launch in the United States. The new product, a 70% cocoa dark chocolate with fruit product, has been tested because of “its heightened revenue potential, better alignment with health and wellness initiatives, and strong consumer acceptance of the proposition” (Quelch 7). This memo will address the

“Dark, earthy, natural, intense.” These four words can be used to describe almost any aspect of Pana Chocolate’s range of raw, organic, handmade chocolate bars. The brand, founded in Melbourne, offers a range of chocolates available in the health food section at supermarkets that appeal to a range of consumers needs, being ethically produced, raw, organic, dairy, soy, egg and refined sugar free, vegan, and made from all natural ingredients (Pana Chocolate, 2017). Priced at $7.95 on their website (http://www.panachocolate.com), they are on the higher-end scale of the standard chocolate market, however the product oozes luxury throughout and lives up to it’s higher price point. This report will focus on the marketing implications of the packaging design choices made by Pana Chocolate in regards to this range of products.

As stated in the description of the Conche activity: 1.400kg of semisweet chocolate contains 850kg of nibs, in other words, 1kg of semi sweet chocolate  850/1400=0,6071kg of nibs

Suzy started the joy of chocolate with the main goal of surviving. Her consumer goals were to create gourmet chocolates to a very high standard, attention to detail and offering a unique product is a very important to Suzy as well as specialist chocolates for customer’s requirements.

The plain chocolate, mint, and orange truffles were wrapped in gold wrappers, the lime tequila truffles were wrapped in green wrappers, and the espresso truffles were wrapped in red wrappers in order for the customer to recognize that this truffle was extra spicy and hot. Personally, I believe the packaging of the truffles is not fully understandable because red does denote something hot, while the other flavors wrappers don’t fully translate to being hot and spicy. The truffles were also available in gift boxes, drawstring muslin bags, a collectible tin, and also in a plastic bag if the customer chose to purchase the truffles on the Cowgirl Chocolates website. Personally, I do not believe that consumers will readily accept this product because the general market of consumers will more than likely purchase sweet, milky chocolates over hot and spicy chocolates. The purchase of Cowgirl Chocolates fully depends on whether the consumer likes the taste rather than attractive packaging and different experience.

Cowgirl Creamery is an artisan cheese producer offering locally grown, organic specialty cheeses. Cowgirl Cheese is a mid-size business with three retail stores where the left over portions of wholesale products sold are offered to the public. The majority of the products Cowgirl Creamery creates are sold to restaurants and other retail or grocery stores. Like many businesses, Cowgirl Creamery has felt the effects of the economic recession and is beginning to experience reduced growth. Cowgirl Creamery and its specialty cheeses have reached the maturity stage of the product life cycle. To remain a viable business, Cowgirl Creamery faces several difficult decisions to make. A