Cowgirl Chocolates - Marketing Analysis Case Essay

4) Based on your positioning strategy, what brand name and marketing budget allocations would you advise?

The premium chocolate industry is a large market in the United States and continues to grow around 10% annually. It is also populated with very strong

The basic characteristics of the marketing concept that could be identified in Clare’s Chocolates are as follows:

These are ideas to consider when marketing a product and shall be described in more detail below:-

Customers consistently look for a quality product and experience. In the case of non-necessities like luxury confectionaries, Rogers’ Chocolates holds a high place in many customers’ hearts. By creating handmade and wrapped chocolate perfection, Rogers’ Chocolates has made a name for themselves in the indulgence market.

Cowgirl Chocolates has come up with a unique spin to chocolate. You may have had milk chocolate, dark chocolate, even white chocolate, but I bet you’ve never tried spicy chocolate. The creator of cowgirl chocolate, Marilyn, has three basic form of her hot and spicy chocolate which are: individually wrapped truffles, chocolate bars, and a hot caramel sauce. Marilyn has had many offers to sell her chocolate but the problem each owner has had was the heat of the chocolate.

Marketing plays the most important role for the success of a business. In this chapter, the business’ marketing objectives are laid out together with the plans or actions that will be needed to achieve these objectives. Furthermore, this chapter includes the profile of the respondents which aided the researchers to create this part of the feasibility study.

Dream Chocolate (D.C.) is a small company trying to survive in an industry with many competitors. The competitive environment comes from some factors. Firstly, D.C. bars are sold in specialty markets, fine gift stores and also available online. However, the competitive companies can also provide various chocolate bars for customers with the low price on the Internet. Secondly, comparing to the big chocolate company like Mars, D.C. is a small company that has the lower brand reputation. Therefore, there may be not many people would trust their products.

What are some of the critical strengths and weaknesses of Cowgirl Chocolates that determine the success of this small business? Can the weaknesses be overcome by the strengths of the business?

Marilyn and Ross have continually sought other ways to provide income to cover the costs of production for High Ground. Cowgirl Chocolates began as one of those ways. “Cowgirl Chocolates” offer three types of products; chocolate

While Cowgirl Chocolates has been in business for twenty years, it is still in a stagnant position. While they may not be losing enough money to have to close right now, they are certainly not achieving much in terms of growth or sales. The company has not been successful in gaining any larger retailers. It is not easy to find consumers who prefer something as distinct as spicy chocolates. This makes it very difficult to expand the business.

5. In your own words, what is your recommendation? First, what reason(s) do you have to choose this alternative? Second, how will it be implemented? Use the marketing mix elements and research components as implementation guidelines. The previous sections can be duplicated within your group, but this part should be individual effort. The best strategy would be to concentrate on the new product line and promote it heavily with a competitive

It becomes essential to have a creative message strategy and objective in order for “Health Star” to be successful. In order to promote the brand the following are the various media objectives to be followed. They are:

Some of the critical strengths of Cowgirl Chocolates that determine the success of this small business include product differentiation, quality, flexible return policy, and personalization. Cowgirl Chocolates is very modern creation since it meets the needs of a specific market of spicy and chocolate fans by combining both cayenne, a spice, and chocolate, a sweetener. The business also is known for using premium ingredients in all of the chocolates it offers. The business not only offers a flexible return

Cowgirl Creamery is an artisan cheese producer offering locally grown, organic specialty cheeses. Cowgirl Cheese is a mid-size business with three retail stores where the left over portions of wholesale products sold are offered to the public. The majority of the products Cowgirl Creamery creates are sold to restaurants and other retail or grocery stores. Like many businesses, Cowgirl Creamery has felt the effects of the economic recession and is beginning to experience reduced growth. Cowgirl Creamery and its specialty cheeses have reached the maturity stage of the product life cycle. To remain a viable business, Cowgirl Creamery faces several difficult decisions to make. A