Cowgirl Creamery

Kudler fine foods is a store that markets fine foods but needs to bring some focus toward expanding their goods to the public. Improving their business operations will increase store efficiencies and the demand of its customers at a higher volume of purchases. The growth of this organization is significant and growth will coincide with strategic marketing that will expand Kudler Fine foods locally and internationally. Kudler’s current marketing strategy and tactics have limited the company from targeting the right group of areas of consumers to promote goods too. Examining demographics and consumer behaviors

The topic being researched is how Kudler Fine Foods can improve the success of the business by preparing for possible competition, and streamlining expansion procedures. The sources used are the Kudler Fine Foods Strategic Plan, and The University of Phoenix online databases. Findings suggest that implementing a research and market analysis plan, as well as an effective risk management plan will ensure successful expansion and growth of Kudler Fine Foods. A risk management plan and market analysis of new locations, will allow Kudler to acknowledge potential problems and pre pare for them. The following is a problem statement explaining what is currently wrong with Kudlers plans on expansion, and how they can improve these

Kudler Fine Foods is the brain child of Kathy Kudler. She envisioned a one stop gourmet food store and has grown to three locations to date. She continues to maintain direct control over large bulk purchase order items, stringent customer service policies, and hiring. This paper discusses how the organization competes in the marketplace and the strengths and weaknesses of the company according to the marketing surveys their customers completed. The following also discusses which market structure best applies to the organization and how that structure positively and negatively affects the firm, how the effectiveness of the competitive strategies in the market structure affect the

Analyze the “Happy Cows” campaign that was developed for the California Milk Advisory Board to promote Real California Cheese from an integrated marketing communications perspective. Why do you think the campaign has been so successful?

With giants such as Walmart, and Kroger running the grocery store industry it’s difficult for companies such as Smuckers to bargain for shelf-space and prices. Brand name items drawn to the center of the store are what leverages these companies to succeed in the industry. After numerous acquisitions and strategic alliances, Smuckers developed a solid core of product lines which experienced success rapidly. Product lines that experienced the most success as a result of strong positioning in the industry included their Coffee labels, flour and baking products, Oils and food spreads. A 9-Cell Industry Attractiveness/Business Strength Matrix shows that the Industry attractiveness is relatively moderate. With many competitors and strong buyer power from large grocery chains such as Kroger, companies such as Smuckers have explored different strategies that have proved successful in what can be described as a saturated industry. The case insinuates that there may be opportunities in the industry in regards to special markets and perhaps Oils and Baking with sugar free products, but otherwise the recession, although it drove families to buy store bought as opposed to eating out, has had its effects on the food service industry as well.

To achieve these objectives, Bulla must develop a message strategy (Bulla is for Ice Cream) that is consistent with it’s brands value proposition, with a particular view to increase awareness, preference and trial.

There are three possible market segments based on region for Cowsmoo Milk Bar. The first segment consists of those residing in rural areas. This market segment would not be ideal for our organization. Rural regions have a low population, and the majority of people who live in rural areas are more likely to be indifferent about the benefits that our company offers. This indifference may be caused from their isolated, secluded location, and their lack of a pressing need to keep up with a modern lifestyle. Therefore we feel that rural locations wouldn’t result in as much business for our establishment as other possible locations.

According to the BCG model cow girl chocolate would be considered a dog product. It is a dog product because it has a low share of low- growth market. Usually, these product lines manage to earn what is put into them, breaking-even and maintaining the market share. Generally this unit is largely worthless to the company in terms of earning potential but may afford other benefits to the company such as the creation of jobs as well as synergies that assist other business units. These benefits may be enough for the company to keep this business unit active despite its less than exciting position. However, dogs can negatively affect how investors judge the management of a company and it is suggested that these product lines be sold off.

As the excitement about Peel ‘n Taste began to proliferate and traverse industries, other significant business opportunities arose, thus compelling First Flavor to complete a real time situational analysis (Zmuda, 2008). At which point, First Flavor contemplated expanding their business portfolio after reviewing company strengths, competitive advantages, and the ability to be first to market with other new innovative products (Solomon, Marshall & Stuart, 2012). However, prior to moving forward, they also evaluated the disadvantages of launching products that could be quickly duplicated by competitors, scaling their business beyond the capabilities of the company, and diluting their ability to effectively launch and grow their core product. Consequently, Jay prudently, elected to remain focused on First Flavor’s marketing services and Peel ‘n Taste as their core products, while strategically dedicating a small cadre of resources to complete 2 - 3 SWOT analyses and assess the viability of expanding First Flavor’s business

U-Swirl, Inc.’s growth strategy, as of 2015, is to maximize market share through the acquisition of additional self-serve yogurt systems, as well as the acquisition of complementary businesses, or the negotiation of supplier agreements. U-Swirl, Inc. acknowledges the opportunities for geographic growth, but has expressed concern that the self-serve frozen yogurt market has reached its saturation point. They believe their future opportunities lie in “owning specific products which may be sold in our cafés, as well as securing proprietary technology for use by franchisees” and concentrating their efforts on acquiring additional franchisors (SEC, 2015).

This evaluation of Ms. Brown’s profitable calculations, the strategic objectives the Ms. Roux outlines for Culinarian and our analysis of the cookware market lead us to believe that a price promotion in 2007 would be a good move for Culinarian. As we will discuss below, Ms. Roux’s strategic priorities for the company included not only growing revenue but also maintaining the prestigious brand image and increasing its share of the premium cookware market segment. We would argue that running another price promotion during 2007 would be the first step in achieving all of these strategic objectives. The price promotion run during 2004 was, according to our calculations, profitable and was able to drastically increase sales for that period in the CX1 model. According to Exhibit 4, sales of the CX1 model rose 57% from the spring of 2003 to the spring of 2004. This is a huge increase, especially when compared to a 30% increase from spring of 2002 to spring of 2003. According to surveys done after the price promotion, 70% of customers who bought the CX1 said that the promotion was important in their buying decision. This information, coupled with the Orion study which concluded that 30% of cookware buyers would be motivated by a price discount to buy

Cowgirl Creamery makes high-quality organic and artisanal cheeses. The company both makes its own and sells other imported and domestic cheeses. Cowgirl Creamery was established by Sue Conley and Peggy Smith, Peggy and Sue are devoted to promoting local farmers, artisan cheese-makers, and other local businesses. In the video we could see that the company had a lot of success in the past but at the present time the company has some problems. The company has concerns with sales, government regulations, company’s rapid growth and wages and benefits are being frozen. In the meantime cowgirl creamery needs another product strategy to make the situation better.

My name is Nimit shah, consultant with Standard cocoa industries, Limited, a privately owned global marketing and advertising research company headquartered in Raleigh, NC, USA with Subsidiaries on three continents. The company is actively engaged in Europe, South Asia, south America Standard cocoa industries is one of the world’s leading companies who provides marketing information and going to provide solution for any kind of problem relating chocolate products and its machine. Clients include government agencies, banks, and credit bureaus, private and public entities. The company specializes in the following areas:

The main and identified problem is that there are no enough new products for the market. By the of means of producing new products and the strong advertising effect of associates and networking, a huge opportunity will be awaiting the sheep dairy industry. This report recommends a worldwide product of ice-cream to broaden the growing of New Zealand Sheep Dairy Industry.

The last alternative would be to continue with what the company has already done and just produce many of the products. This choice would mean waiting in vain for another growth in the product’s life cycle. Ms. Jill could supply and distribute more, making the product very available. In case the other brands lack supplies, the consumers in grocer stores can conveniently choose the Snacks to Go products because of its availability.