Problem Statement From the end of prohibition in 1933 to the turn of the new millennium, Georgia’s craft beer industry had seen more failure than success. Over a 67-year span, 9 of the 14 microbreweries to operate in the state failed. Was it the cost and availability of big beer and product loyalty that caused this to happen? But in 2013, Georgia’s craft beer industry took a drastic turn. Microbreweries were opening at an exponential rate. That year, Creative Loafing, an alternative news weekly…

Craft Beer and its breweries have been defined as “Small… Authentic... Honest and Independent (not more than 20% owned by a brewing company … that is not a craft brewery.)” (Watt, 2013) All markets can be very complex and unpredictable; there is often not just one sole driver of performance in relation to a particular Product, Firm or Industry. Developing on this I will be analysing the contributing factors that drive the market for Craft Beer in the United Kingdom. In relation to this, I will be…

plan for a new product line of a non-alcoholic craft beer, “Mountain Brew Review” (MBR), created under the umbrella of parent company, Molson Coors (MC). Overview Beer has a long history. In 2000 B.C.E., Sumerians had prepared eight different beer types, ranging from “strong,” “red brown,” and “good dark” (Mauk, 2013). Breweries have created their own recipes, brewed their own beers—some with alcohol, some without. Over the past few years, craft beer gained steady market share away from the national…

distribution market that was dominated by a few key logistics players. This paper reviews the current state of logistics visibility in the craft beer industry and determines the feasibility of opening a strategically located third party climate controlled distribution center(s) within the United States designed to service the expansive growth of the Craft Beer industry. It also addresses any assumptions for the application of technology and develops an innovation plan to drive supply chain excellence…

During this presentation we will be going into depths concerning the craft beer industry and how Brew Stooges made their mark on the industry in Huntsville, Alabama. Five years ago, in early 2010, there was a single brewery in Huntsville, Alabama, one brewery, and the only of its kind to open since the repeal of national prohibition in 1933. The city literally went for a span of 71 years without a single commercially brewed local beer. As of June 2015, there are eight breweries in Huntsville, soon to…

glass to serve their beer in for years. Since the craft beer industry in North America is booming in volume and the number of styles, it is only logical that craft beer be presented in the best glassware. This report provides reasons as to why the shaker pint (or cocktail glass) should not be used as the dominant glassware of choice for craft beer. DEFINITION OF THE PROBLEM The average customer thinks that the shaker pint glass is an acceptable choice for consuming craft beer from. The vast majority…

The Hampton Roads region is no exception to the recent nationwide interest in local breweries and craft beers. Although certain state regulations initially prevented craft breweries from existing to their full capacity in this area, some breweries still began to achieve success. O’Connor Brewing Company made interest in these beers possible in this area because of its immediate success after a long trail of failed brewing companies (“O'Connor Brewing Company” NP). Due to former regulations, most…

number of craft breweries in America has grown from 2,401 to 3,418, representing a 42% increase. (“Number of Breweries and Brewpubs in the U.S.”) Additionally, while US overall beer production fell 1.4% in 2013, craft beer production grew by 9.6% and now represents 7% of the total beer market. (Snider). The brewers association describes a craft brewer as small, meaning annual production of less than 6 million barrels of beer, independent, meaning less than 25% of the brewery is owned by non-craft brewers…

MGT 407 Final Project 1 The craft beer movement is here to stay and one of the biggest players in the market is Boston Beer Company. This company is most notably known for their flagship beer Samuel Adams Boston Lager. They are also producing over 60 different styles of beer including cider and malt beverages making them the second largest craft brewery in the United States. Boston Beer Company was founded in 1984 by Jim Koch who is still the current owner and head brew master. He can be seen in…

present day and has spurred the continued growth of the craft beer market. From 2010 to 2015 the production volume of craft beer increased from 5% to 12.8% and over 2 thousand new microbreweries entered the market (Brewers Association). Production is expanding to keep up with consumer demand. More and more beer market shares is being taken over by craft breweries. Consumers continue to put an emphasis on taste and quality over price making craft beer an obvious choice for more consumers, making them seek…