Craft Distillery Case Study

Strives to be the leader in micro brewing while maintaining the core values it started with and had employee buy in even before it went” 100 % employee owned in2013” (Gorski, 2013).

The “discovery” and use of distillation was important to the rebirth of science in Europe by creating new principles of chemistry.

Aim: Learn how the process of distillation occurs. Observe how distillation separates alcohol from wine.

Investors for Craft Brewery Start Ups _______________________________________________ 24 Craft Beer in a Tin initiative:_______________________________________________________ 25 Corporate Social Responsibility ____________________________________________________ 26 Economics of Beer: _______________________________________________________________ 28 Building a Craft beer brand: _______________________________________________________ 29

2.) Assemble an apparatus for steam distillation using a large (250-500ml) boiling flask and a steam trap, and have your instructor check your apparatus. Apparatus was successfully assembled.

An American whiskey, bourbon whiskey is a barrel aged distilled spirit that is made primarily from corn. Distilled since the 18th century, the use of the term bourbon has been traced to the 1820s and the term began to be used consistently in Kentucky in the 1870s (Kiniry).

Let’s face it…no other distillery has done as much to reinvigorate the whisky world over the last few years as Bruichladdich. They’ve pushed hard for higher bottling strengths – first 46% as a standard, and now 50%. They’ve foregone artificial colouring. They’ve made a mockery of the concept of chill-filtration. Their employment of local labour is staggering, especially viewed in contrast to the two-man crews running some of Diageo’s multi-million litre producers. Their innovative cask play, phenol manipulation (and exploitation!), terroir-first approach, experiments with organic barley, unprecedented guerrilla marketing, over-the-top bottle designs and simply unparalleled passion are

The purpose behind the invention of powered alcohol is for consumers to have an alternative to carrying alcohol bottles. Powered Alcohol also known as Palcohol is a lightweight product that does not spill which makes easier to carry around. This makes it the perfect product for legally age drinking adults who like to travel, go hiking, and camping. The product will be presented to consumers as “On the GO Cocktail Mix.” The brand “On the Go Cocktail Mix” advertises on its packaging “On the Go” which gives consumers the idea of having to product available anywhere they go. The following marketing report will discuss how powdered alcohol would be an alternative to carrying liquid alcohol. It will also elaborate on marketing strategies, market segmentation, environmental and social responsibilities, ethical issues, global marketing and the internet.

Since the 1980s, craft breweries have been spurred by tax breaks and they have been providing America with some crazy styles of beer crafted with all kinds of fruit, woods, hops and flowers. Brewing has even come into the home; since President Carter lifted the ban on home brewing in 1976 home brewing has exploded all across America with a boisterous social community, brewing meet ups and beer tastings and conventions. Legal in all 50 states since 2013; chances are a homebrew supply store is right around the corner and making your own is actually quite simple. The brewing process can be broken down into five steps. Barley or grain is soaked in hot water to release malt sugars and that solution is then boiled and flavored with hops, and the solution is now called wort. Once it has been boiled for an hour, the wort is cooled rapidly and yeast is added to start the fermentation process, where yeast consumes the sugars and creates alcohol and carbon dioxide. When the process is complete, the beer is bottled with a bit of sugar added to carbonate the brew (Palmer). While that is the basics of making beer on a stovetop, there are longer, more in depth ways to brew beer at home. Garage breweries, incorporating big brewery techniques and equipment can brew up to ten gallons at a time; but no matter how much is made or how in depth it is, the basic five steps remain the same.

In 1998, entrepreneur and MBA Guillaume Cuvelier was preparing for the launch of his new distilled spirit, Svedka Vodka. Cuvelier has decided to start a vodka company after working many years in the spirits industry. Vodka makes up a large share of the spirits American’s drink at 24% of all alcohol consumed (Zuckerman). Vodka consumption is also rising across the US. Svedka is going to be a newcomer in the vodka marketplace going up against many big opponents in products such as Smirnoff, Grey Goose, Stolichnya and Absolut. Cuvelier’s Svedka has gotten rave reviews from many critics for its quality, so a successful marketing campaign will not depend much

Glenmorangie has been distilling its single malt whisky since it was established in 1843. The distillery lies on the banks of the beautiful Dornoch Firth, surround by barley fields, just on the border of the Royal Burgh of Tain. Whilst on your tour around the distillery, you will see the process all the way from masking and fermentation to distillation and maturation. During this you will see all the casks, and gain a wide range of knowledge on Glenmorangie, its

Historically, the distillation of alcohol (spirits, wine and vodka) has been a high-end consumer in terms of energy usage. According to U.S. Dept. of Energy, there are more than 40,000 distillation columns in North America and they consume 40% of the total energy used to operate plants in chemical industries [1]. As a result, researchers have focused their efforts towards developing distillation columns that are more compact, utilize compressors to recirculate latent heat and possess more effective separation technology in order to reduce energy consumption.

The micro brewing industry emerged because people wanted to promote the production of better quality beer, as opposed to the mass-produced beers that dominated markets (Eberts, 2007). Bench Brewing perfectly captures this with their product and the ingrained values of their company: making fresh beer by using the agriculture around them. In order for Bench Brewing company to provide a memorable visitor experience and create brand advocates, they must develop the experience. The ‘Raw to Refined’ experience should comprise of a walking tour of the Bench Brewing grounds and finish in a seated tasting room. Leveraging the agricultural aspect of the brewing process is imperative throughout the tour because of Bench’s

But no other spirit inspires as much passion as whiskey! There are countless more vodkas than there are whiskeys, with indigenous "designer" brands popping up in every country but are there books that examine the differences among them? Do people collect them? Tequila inspires brand loyalty, but can you name the master distiller of your favorite brand?

Throughout history, mankind has been fermenting alcoholic beverages such as beer using a key microorganism, yeast. Careful selection of yeast strains help to craft the many unique flavor profile for the varieties of beers available. Technological advances have lead to more efficient brewing processes and allowing for control over product outcome. The process of brewing can be thought of as an art because each step of brewing contribute to the product's flavor notes and undertones that create the overall body of the beer. Variables such as aroma, appearance, mouth-feel, taste and finish are used to describe beer. It is a science because brewing consist of a series of complex biochemical reactions in order to produce alcohol. Fermentation methods require strict regulations to prevent contamination and undesired products.