Craft Marine Corporation: New Vice-President Of Marketing

Ingalls Shipbuilding understands the objectives and functional requirements. However, the action items, time, and cost to execute become a new challenge. The below action items are recommended to implement the strategy and minimize risk.

After a period of declining sales for Allround, we increased the advertising budget to be consistent with our competitor’s budget. We decided to be very consistent with our strategy over the ten periods; however, in hindsight we should have implemented a more dynamic strategy that factored in the changing

The author points out various examples of the Corps short-comings throughout history. With the Marine Corps already struggling to stay atop its game, it didn’t shed positive light on the situations. With that said, it’s hard to point out the flaws of the Corps without also showing its achievements and how we can overcome any obstacle we are faced with.

There is a bright future for the sport boat industry; the market as a whole is expected to grow in the near future. In 2006 the sport boat market had a total value of $6.9 billion; that value has climbed by 9.3% each year, and that trend is expected to continue for the next 3 years. This means that the sport boat market will be worth $10.1 billion by 2014. This industry rebound is dependent upon the recovery of the market and a general change in attitude of banks to lend more money for boat purchases. In addition to this overall market growth and economic recovery, we can expect sport boat sales to increase due to an increase in the number of boat purchasers. As the baby-boomers reach retirement age, the number of boats sold can be expected to increase causing the overall market to increase at a rate greater than the expected 9.3%. With this explosion in the sport boat market, positive economic activity, and the increased willingness of banks to grant loans, it is expected that the sport boat market will expand beyond all future expectations.4

Although the company has been in business for over a hundred years it has encountered several challenges. One weakness is its image. As described earlier this image is not conducive to one to be associated with the kindler, softer side of humanity. Another threat or weakness is the continued outsourcing of manufacturing of parts and accessories into overseas markets and companies. Although, there is no set percentage

As we continue to move toward the end our quarterly objectives. I wanted to take the time to explain some of our costs. In our particular field of designing and manufacturing products, we are always engaging in ways that we can mitigate loss and improve our processes. Performing such changes will give a stronger presence in the market by allowing us to remain competitive.

The company does not have a sure mission and is engaged in the wrong type of marketing philosophy. The company need develop a mission.

The company believes that new initiatives are necessary to bolster unit volume and especially reorders. I believe Advanced Materials lacks coherent strategy for Nundies to effectively appraise the financial worth of product service offerings. The managers must reduce the spending on order getting costs because they cannot increase their output to the capped limit of 100,000 liners. Other issues are whether or not the distribution approach currently used by the company will help reach profitability, and whether or not the company effectively reaches the target market.

In the thirty-eight years of the United States Naval Submarine Service no United States submarine had ever sunk an enemy vessel. With the ignition of the Second World War the poorly equipped and poorly trained Silent Service, nicknamed for the limited access of the media to the actions and achievements of the submarines, would be thrust into the position American submariners had longed for. The attack on Pearl Harbor left the United States Navy with few options for retribution. The three remaining aircraft carriers were to be “the last line of defense.” Commander Stuart S. Murray made the precarious situation clear to his skippers, captains, upon sending them on their first war patrol. He stressed the importance of smart sailing by

Lastly, the company suggest to expand their current inventory through increasing production and capacity. With the increase in production rate the company can gain more consumers as a whole through supply and demand. Doing this would give the company an opportunity for more exposure and perhaps better brand recognition.

The Yellowtail Marine, Inc. case combines corporate and industry data with an "in-basket" exercise. It focuses attention on the difficulties of Robyn Gilcrist – the newly appointed President – to efficiently managing the company’s daily operations while at the same time developing a corporate strategy. Robyn Gilcrist has taken over as CEO a few days after the death of Olaf Gunerson, Yellowtail’s founder and former owner. Therefore, there was no proper hand-over for Gilcrist.

(NSY) had been providing parts and services to the Mega-Yacht Industry since receiving their initial seed capital in 2000. The Mega-Yacht industry provided an attractive opportunity for NSY. Although the industry was small by comparison, serving only 10,000 vessels, it generated in excess of $1 billion in economic activity annually, divvied amongst the new build, and maintenance, refit and repair business sectors (Mark & Mitchell, 2003, p. 48). The industry’s supporting cast included captains and crews, owners, management companies, procurement agents, yacht builders and repair entities, brokers, and local husbanding agents. Although unknown to the firm at its inception, consultants in 2002 forecasted the mega-yacht industry would see annual growth of 6%, with the potential for even better numbers in the short-term (Mark & Mitchell, 2003, p. 48).

Were there any inappropriate risks that should not have been taken? How can these be identified and mitigated on future shipbuilding initiatives?

From a production perspective, we invested heavily in the early rounds in automation and building capacity for the new products. In the early rounds, we also invested a lot in marketing to create as high a customer awareness as possible.

Per the case, technological developments in ship construction play a role in capacity, as newer ships are bigger, faster, and more fuel efficient, increasing the overall shipping capacity of a fleet. Accordingly the long-term decline in daily hire rates makes sense because technology