The year was 1987 and a young bartender named Toby Cecchini had introduced a new drink to the crowd. Thus, the Cosmopolitan was born. Who would have thought that just a few years later Carrie Bradshaw and the girls from Sex and the City would be wolfing them down on prime time television? Years, maybe a decade or so, before the birth of the Cosmopolitan there was the Daisy. Now the Daisy was popular in its time because of its ability to mask the harsh taste of many of the more frequented spirits of the day. So when was this citrus, sweetener, and spirits concoction transformed with the addition of cranberry juice? There are many differing viewpoints on that. Back in 1968 Ocean Spray added the recipe for a drink called the Harpoon to its
Only one thing matters more than a liquid refreshment, getting a fresh breath of air. But liquids, unlike air, are more than just necessities for life. A simple drink that was used just to quench a thirst had the possibilities of being a political stimulant, economic sparker, and a cultural infuser. Tom Standage decides to magnify the microscopic drops of history that had seemed to slip our minds so easily as just a thirst quencher. Whenever someone picks up a nice cold glass of one of these drinks, they should know the history of it.
They were born in great numbers and as a result became the most powerful group of consumers. Advertisers soon set the guidelines to what material commercial products every girl needed to obtain her status in society. Women’s roles on television gradually changed from perfect housewives to mystical genies and witches with power, but somehow they always subdued their power to please their men. In the background women were fighting for equal rights and equal pay, but the media portrayed these protests as isolated events and acts of extremists. The newscasts attempted to label feminists as women who protested against being exploited and “looked at” by exploiting themselves and secretly wanted men’s attention by these protests. Television did respond by developing a new “tougher” woman, but made her success dependent on her attractiveness and sexuality. The media’s simultaneous promotion and containment of the women’s movement left the young women of the seventies exposed to what Douglas refers to as social schizophrenia (9). Feminist were now rejecting cosmetics and other marketed ploys that contributed to the oppression of women, leaving industries that were primarily focused on women’s “needs” struggling to address this while maintaining their market. Mass media encouraged and exploited commercial androgyny with unisex fashions and Madison Avenue promoted a new “natural look” that was anything but natural. This look promoted a Lolita image that
The second situation Mark talks about was how the brand Miller Lite became popular. Mark talks about how many companies before Miller failed while trying to introduce their light beers to the market. The stigma behind drinking light beers was considered to be girly. And of course men did not want to get the label of being girly. So beer after beer failed until Miller soon enough “It's Miller Time” was a well known saying. Miller heard about a light beer called Schiltz that was successful in Anderson Indiana. After making the trip and talking to regular drinkers of the beer they discovered that they liked to drink it because it was less filling. This led Miller to decide to use the fact that you can drink more and not be full. This led to
Kenon Breazeale’s argument in his text begins by touching on how Esquire would place certain articles in their magazine in hopes of attracting the male consumer. In order to do this, Breazeale claims that the magazine did so by the “simultaneous exploitation and denial of the feminine” (Breazeale 72). In that way, the magazine
Cosmopolitan magazine, as it is today, is an international woman’s magazine involving topics on sex, relationships, beauty, fashion and health. The variation of Cosmopolitan (Cosmo) we have in today’s society is rather sexually explicit in many of its articles and covers. This was not always the case. Cosmopolitan was founded by Schlicht & Field in 1886. The magazine was originally created to be a “family magazine” . Cosmopolitan introduced articles on family and home life. In 1888, Cosmo gained a new editor in E. D. Walker. He would add new elements to the magazine. These included serial fiction, book reviews and color illustrations.
“Sports drinks such as Gatorade promise better athletic performance, but in some cases they’re not really necessary. Water does the trick in many cases” (Kent). Gatorade is the most commonly sought after sports drink by athletes. Gatorade uses effective advertising to encourage consumers to buy their product. With the use of professional athletes and other celebrities, Gatorade’s ads persuade people everywhere their product is superior to consuming water. In this ad, Gatorade uses Dwyane Wade-who is a professional basketball player-to showcase their product. Wade is drinking Gatorade while in his Chicago Bulls uniform, showing Gatorade’s customers that he uses it to play well. Gatorade is willing to spend “...near-nine-figure…” amounts of money to persuade customers that drinking Gatorade is highly beneficial (“Who
Frederick Lewis Allen, in his famous chronicle of the 1920s Only Yesterday, contended that women’s “growing independence” had accelerated a “revolution in manners and morals” in American society (95). The 1920s did bring significant changes to the lives of American women. World War I, industrialization, suffrage, urbanization, and birth control increased women’s economic, political, and sexual freedom. However, with these advances came pressure to conform to powerful but contradictory archetypes. Women were expected to be both flapper and wife, sex object and mother. Furthermore, Hollywood and the emerging “science” of advertising increasingly tied conceptions of femininity to
After the little girl gave it a couple sips, she mentioned to her parents that it tasted funny. When her parents went to check it, they realized the server gave her SANGRIA instead of CRANBERRY JUICE.
It portrayed a whole other side of women that the media never knew until Brown brought it to the surface by putting sex in her books and magazine articles. Brown put her personality and sexuality through all of her work as editor of the cosmopolitan and people became intrigued by the way she wrote. Helped women become who they wanted and not have to ask permission of their husbands before doing so. Women started realizing their worth and how their husbands should be treating them which could strain some relationships that weren't strong enough to keep fighting. Brown helped build strong relationships built on sex and love while being married or
Going against basic conformities, and replacing the stay at home mother on the front of the Cosmo Magazine and replacing it with a sassy single lady. Casserole recipes were replaced with tips for pleasing your man, which would become the magazine's undisputed lasting contribution to society to this day. Criticism tends to stem from her emphasis on physical attractiveness over independence. But for the independent career woman, she was a role model who made a name for herself and built that empire with her own strength(Grinberg par
The name “Daisy,” is one that our culture has stereotyped to be a loving and caring person. We often see daisies as vibrant and pure, and we can see the pureness when Daisy is first described in the book. Fitzgerald writes, “Her face was sad and lovely with bright things in it, bright eyes and a bright, passionate mouth, but there was an excitement in her voice that men who had cared for her found difficult to forget.” The white and billowing curtains that are introduced in the beginning of the novel give way to a beautiful character that ensnares the
what we would now call speciality cocktails. Mixing shots with flavored spirits to form a
With the only access to alcohol being through gangster organisations and speakeasies, many people turned to soft drinks as a new social drink. Consequently this lead to a boom in the soft drink industry with companies
The key, as I will argue, is the strategic manipulation of men by women utilising the influences of consumption (the purchase of goods or services), commodified femininity (the female body and gender transformed into a saleable asset), and sex appeal. I will explore the ways in which this is accomplished in relation to two mass media texts produced by women, for women, and featuring women who represent the It girl archetype: the film adaptation of It and Anita Loos’s 1925 novel, Gentlemen Prefer Blondes. This will entail an examination of the concept of “It”, as presented in these texts and other mass cultural products, and the role of mass culture itself in promoting an ideology of gendered consumption in America in the 1920s. However, in order to understand this role, as well as the interrelationship of gender, consumption, commodification, and “It” with which it is associated, it is necessary to first understand the socio-economic context from which these issues and concepts
c. Preview: With five simple ingredients and a blender you can have a great drink