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Crave Fashion Case Study

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Crave Clothing made its debut at Clemson University for its homecoming festivities with roaring result this past Saturday. Crave founders Marlon Vance and Joery Jones took it back to their roots over the weekend as they set up shop as vendors to for the Clemson vs Boston College tailgate party. Surrounded by alumni from numerous decades, current students, and various Greek organizations the energy that filled the campus grounds could only be described as electric. What began as invitation by the Black Alumni Council for Crave showcase their new Clemson inspired collection, ended up becoming an experience that surpassed the expectations of both parties. The amount of support and exposure Crave received from Tiger country was something remarkable

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