Cravetv: Company Overview

Netflix was founded in 1997 with the intent to revolutionize the way in which consumers watch movies and television shows. Their accomplishments both in innovation and in customer base for their service indicate that the firm has been, and continues to be, successful in doing so. Currently, the

Marketing Plays a vital role in a business, because of marketing the business can offer their offerings and to their customers and provides the services. Marketing is a combination of 4 P’s which are Product, Prize, Place and promotion, to Analysis the marketing of this business, I am explaining the

Another weakness is their lack of movie selection since they are primarily focusing on TV shows. Competitors, such as Netflix, dominate in the movie category, making it hard for Hulu to make a higher known presence.

Based on what was written above, it is clear that Crave TV is in a very competitive environment and in order to compare CraveTV to its competitors there are multiple factors that have to be considered. In order to compare the main three on-demand video streaming services, price, content, and convenience have to be examined. As seen in my previous post, Crave TV has a pricing advantage in comparison to Netflix and Amazon Prime Video. However, content and convenience also play a huge role in determining whether a consumer decides to use their service. If the customers are dissatisfied with the provided content and the platform is not utilized on a consistent basis, they will switch to a different provider.

The downturn of the economy has taken away many peoples disposable income and Netflix’s limited online library may have caused customers to question if it was worth it or not.

The marketing mix is a desirable place to begin when you are thoroughly considering creating a new product or service, and it offers you some

As an individual who is looking to cut cable and pursue a streaming service, I believe that Hulu’s $39.99 Live Stream subscription, as described in the case, could be a strong supplement for pay TV. Although margins for this offering are predicted to be low, I believe that the development of such a subscription illustrates Hulu’s ability to complete market research and listen to consumers. This package indicated that Hulu understands that consumers want Live TV, but wishes to avoid costly bills and wasted

Although there is not much competition in this market, consumers always have alternate methods of receiving the same services and more than likely the same quality of services elsewhere. Whether it is choosing to stream videos online, watching them via “Pay per View” or “On Demand” it is truly a buyer’s market considering the services rendered aren’t considered necessities.

Netflix needs to stay with the current trends of customers world-wide, keep creating Netflix original series, and keep updating their system when new devices are invented or entertainment improves. Netflix is a phenomenal way to stream the best content that is currently available to users and if they continue to provide excellent customer service at an affordable rate then I will continue to be a loyal customer for many years to

In terms of the competitive market, there are numerous opportunities and challenges for CraveTV that may occur in the market place. In terms of opportunities, CraveTV can continue to cater to its Canadian audience. With the large telecommunications company, Bell, to back them up, there are multiple methods in which CraveTV can differentiate themselves between other sites such as Netflix or Hulu, etc. In addition, if an individual is already with Bell, they most likely already have access to CraveTV. This is a great way to attract customers and convince them to switch to Bell as opposed to other leading companies (ie. Rogers), thus being beneficial towards both Bell and CraveTV. Additionally, the vast array or large selection of shows from cable

Growing competition as a challenge represents the various companies that are now entering the market of online media-streaming. Companies such as HBO, Amazon, Google, and Hulu Plus have all began to offer media-streaming on the same electronic devices as Netflix, Inc. Currently Netflix, Inc. remains in the lead amongst its competitors; however, there is no guarantee that this advancement is a permanent one. It is inevitable that emerging companies will come up with creative ideas to gain the competitive edge and receive more consumers. For example, Amazon.com has “amplified

As the world entered into the 21st Century, humanity has witnessed an ecology of innovation that ranges from artificial hearts and livers to iPods to Bluetooth technology to smartphones and many more ("21st Century Inventions That Made an Impact”). Each with its own unique attraction has become a catalyst in nature for how individuals think, act and live. Along with these state of the art developments, Netflix has become the cutting – edge service for internet streaming media. Deemed as “a worthless piece of crap” from Wall Street analysts, Netflix with tremendous leadership gained control of their industry and swiftly transformed the delivery of movie rentals ("How Netflix Beat Blockbuster: An Exemplar of Emerging Technologies”). Faced with impossible odds, we will discover how Netflix was able to survive, conquer and prosper as the emerging technology in their industry.

In the fall of 2000, Microsoft introduced UltimateTV. Similar to TiVo, Microsoft’s UltimateTV was a DVR add-on to its WebTV service which already offered email and web browsing, things which TiVo did not. UltimateTV also had other features such as recording two shows at once and 30-second skip. Microsoft’s UltimateTV did have some weaknesses, however. This included a lack of time in the DVR market and a relatively small group of current subscribers to their WebTV service. Thus, Microsoft needs to convince consumers not only that UltimateTV is superior to TiVo but that WebTV is a useful tool.

1. Continue building strong partnerships with other providers – the company should continue partnering up with other providers preferably the multichannel television providers such as HBO and Starz in order to increase their selection of streaming titles. This will definitely help the company not only gain but also attract more customers or consumers and therefore increase market share. This would help lower the churn rate and help expand their subscriber base. Streaming titles can also be increased and improved if the company decides to partner up with these other multichannel providers. Based on research carried out in researching about Netflix it is being understood that Netflix is in partnership with multiple other companies or television providers. Due to all of these partnerships being formed the members or frequent customers are now being able to enjoy the benefits of watching these TV episodes, shows and also movies which are made possible to be streamed to their computers and televisions via the use of Netflix ready devices. In the case of Netflix partnering up with TV provider STARZ, for example, it is obvious that Netflix formed the partnership with STARZ entertainment LLC a movie service provider to make movies from STARZ play available for instant streaming at Netflix ( Netflix Inc 2013). If Netflix continues to work well with these providers the partnerships would be a good relationship which would be beneficial to both

The marketing mix is a combination of 4 P’s (product, price, place and promotion) that should be used in conjunction with each other to ensure a competitive edge over other companies. ‘The marketing mix is designed to produce mutually satisfying exchanges with a target market’.