Create a Marketing Mix for Frozen Pizzas.

allowing us to win new customers in the region. We look forward to a strong relationship

Expand the limited advertising program for current niche market products to retain and gain market share.

Improve the customer service and make sure the customers give no complaints and make sure they are satisfied with all the services provided by the company and keep close contact with the customers and be very friendly with them and keep them happy. Give the regular customers’ high discount and encourage them to come more often. This is our main goal for us to achieve because we want to make sure the customers are satisfied with our services.

| The Purpose of this project is to increase overall sales by developing new products, increasing productivity and national presence and reducing dependence on equipment suppliers.

* Put together products that will appeal to different types of people, by testing whether hypotheses are right, looking at the result of these tests, modifying the hypotheses and testing again, and so on

For the manufacturing process Papa Johns Pizza Delivery was chosen. This store is very well placed in the small town that it operates in. Located on a very busy street in Moses Lake it is centrally located and the whole town can be navigated within an easy ten minutes of the store. This allows the workers within the store to be very detail oriented. Assembling the pizza, cooking it and making sure there are no big bubbles in the dough when cooking is easily done. This makes it very pleasing to the eye and customers are less likely to complain. Drivers can take the completed pizza and deliver it within minutes of coming out of the oven. Hot fresh pizza

the dough spread out over the bottom, and up the sides of the dish, by a good inch. The dough is then covered in a sprinkle of extra virgin olive oil. Then, unlike thin crust pizza, the first layer is the mozzarella cheese, then sausage or spinach, olives, extra cheese, mushrooms, onions, green peppers, hot giardiniera, anchovies or extra tomatoes. Finally, whole peeled tomatoes are placed on the top of this pizza. It is baked for at least 30 minutes in a hot oven, and is brought to the table in the cast iron pan. It is cut in to pie shaped sections. This pizza only comes in an individual 6-inch size, a small, 9-inch size, medium 12-inch size or a large, which is a 14-inch size. This pizza is difficult to eat with ones hands, and is usually eaten with a knife and fork because it is a very substantial pizza. The crust is not like a thick bread crust, but because of the cast iron pan, it is uniform ally cooked and crusty on the bottom. The crust is more substantial than a thin crust pizza can offer and the taste is completely different. The sausage is also cut in more substantial portions because the crust is strong enough to hold it.

This allows customer to give their opinions on what could be done to improve their product.

* Offer great customer service experience at great value, which will essentially attract more customers and help build on their goals of 2016

One of the main reason’s Papa John’s has had so much success since the time of their inception is the limited menu and freshness of their product. A limited menu could be considered as a disadvantage, but for Papa John’s the limited menu is an advantage as the main focus is their fresh pizza (Parnell, 2014). They have received numerous awards for customer satisfaction, as they only use fresh ingredients and vegetables on their pizza (Parnell, 2014). They also require all of their franchise locations to purchase their ingredients from a list of approved suppliers. More recently, the pizza industry has changed by offering more low cost pizza options from companies like Little Caesar’s and Cici’s (Parnell, 2014). The pizza from these locations

The ZapIt team assesses our product as a high potential product due to no competition. We feel while the age of the grocery industry (NAIC 44511) is old and our product is a young concept in a mature industry. The growth rate of the industry as noted in Figure 1, the Plunkett Research Ltd report entitled “Supermarkets and Other Grocery (except Convenience) Stores Industry (U.S.) Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2022, NAIC 445110” published September 02, 2015, we see a gradual increasing trend (Plunkett, 2015).

The market studies consisting of the forecast of the estimated demand show that the pizza

The most exciting part about ordering pizza is when it comes knocking on your door at the middle of the night in a cardboard box, waiting to be opened and when you open it, there’s eights beautiful yummy slices waiting for you in there to be demolished.

Our intention is to achieve the already given targets and also prepare BT for an opening to new horizons. In addition, in order to face the fast changing environment we have to introduce within the companies activities like cross selling and e-marketing.

Objectives: We set some hard and ambitious but achievable objectives. Our objective is to increase our market share, which is about 60% into 75% in two years and to maximize our profits. After that, we are aiming to introduce a new category of our energy drink into the market.