Creating A New Spanglish Media Culture Essay

The George Lopez show is truly one of a kind. Only two sitcoms in the history of television have been completely cast by Hispanic Americans, “The George Lopez Show” and “Greetings From Tuscan.” The two shows combined account for 44% of all Latino characters in prime-time television, an enormous number considering the amount of shows that air every week. Only 4% of Hispanics make up the cast of prime-time television shows, a miniscule amount considering that

The media has been a part of the daily life of the American people for the longest time, because of this fact, the media influences the decisions and views of how people should live. One big part of the media that tends to start to develop a sense of how the day-to-day American should live is Disney. Since kids are the main source of Disney’s billion dollar industry children have become an important dimension of the social theory (Giroux 1999: 65). “Within this context, television emerges as a consumer-oriented medium that reflects advertisers’ desire to reach a young, upscale, and primarily White audience” (Goodale1999; Henderson and Baldasty 2003: 100). As a result other races and ethnic groups other than white Americans are often put

In America today, we are faced with several different minority groups arriving to the United States. The most common of all minority groups are the Hispanics. America is known for their language being English, but as the year's approach, that language has faded and a new face in English language has taken over, it's called Spanish. We as the people of America have become controversial over this major change, and due to that major bilingualism and political movements that have occurred from the government to the education departments. In this paper, I am going to talk about the four most common Hispanic groups in our country today and the political, social, linguistic, economic, religious, and familial conventions and/or statuses that they

Communication involves more than exchanging words between people. Gestures, postures, facial expressions and even eye contacts are important during communication. Both verbal and nonverbal cues are important during communication and can help a person understand the speaker or listener’s emotions, attitudes or status. Understanding the existence of various cultures is necessary since different cultures have varying ways of communication (Lustig & Koester, 2012). Therefore, a communication style that is perceived as bad by a culture may be good in another culture. Besides, characteristics that may be essential for a particular culture may be quite irrelevant for another. In line with this dissimilarity, individuals need to adapt carefully and understand communication preferences and desires among cultures.

There have been so many major developments in the evolution of mass media we now live in a day and age where we are constantly continuously connected. I have greatly always been fascinated by how much things have changed in just fifteen years. Fifteen years ago when I was sixteen and looking for a job. I would have to walk into an establishment and physically fill out a paper application and sometimes get an immediate interview. The other options were to use a news paper to look for jobs. Now just fifteen years later not even a century I can down load an application have my resume uploaded and apply for twenty jobs in a matter of minutes and receive call backs the same day it’s incredible. In the last century we have gone from the radio invention with just sound listening to movies, to black and white TV set, to color TV set to big flat screen TV that can go 3D.

Hispanics have long been seen as a growing and profitable market by many. However, as the article mentions, only recently have many large brand names begun to view them as a valuable base of customers. The article states that dating to the 1980s, Hispanic consumers became a target for advertisers but only recently have they become a serious target for all serious marketers, especially the big name brands that are looking to boost sales in these tough times.

The Latino and Hispanic population continues to increase at a lower rate every year in the U.S., they account for a large portion of the population. However, it hasn’t change the portrayal of Latinos in the media. Often, the Latino community is shown in a negative light that doesn’t represent the reality of this community. The main goal of this paper is to show and understand how the media portray Latinos and ways to solve the problem.

The Hispanic-American culture in the United States is becoming increasingly important in marketing and consumer behavior. This segment has different preferences, values and attitudes towards a variety of products than "average" United States consumer. The Hispanic population in America is the fastest growing, not only the largest minority population now, but their collective purchasing power exceeds $400 billion (Mongrain). In conjunction with this, the internet has also proven to be a vital marketing tool in the last decade. Internet uses typically represent a population segment with higher incomes and greater levels of education. Two of the fastest growing marketing opportunities lie in Hispanics and users of the internet - companies

In the book Latinos INC, Arlene Davila discusses and explores many of the dimensions and elements of Hispanic Marketing. In the beginning of the book she states that the Hispanic market is a multi-billion dollar industry. This market has grown tremendously and it is most prominent in densely populated Latino cities, such as Miami and Los Angeles. In these cities the main percentage of these Latino Americans tend to be Cuban. Davila explains and argues many points about Hispanic Marketing that bring great insight into this billion dollar industry.

The United States is known as the melting pot because of the many different cultures that live here. Hispanics make up 35.3 million according to the 2000 census. Many people don’t realize that within the Hispanic culture there are many different groups. The different groups have different linguistic, political, social, economic, religion, and statues. Most Hispanics see themselves in terms of their individual ethnic identity, as Mexican American, Puerto Rican, Cuban, etc. instead of members of the larger, more ambiguous term Hispanic or Latino (U.S. Diplomatic Mission to Germany, 2009).

Insight into Hispanic Culture In fifty-seven million people in the United States, one in six are of Hispanic in origin. This number is being predicted to be one in 4 by 2035 (2015). The minority

Different promotional tools would be used to communicate to each target audience. A media campaign focused on both Spanish and English language TV, radio and newspaper would target parents and adults. This would also include news features on networks such as Univision. These features would also target political and community leaders. Children and teenagers would be targeted through media popular with their own group. A large focus here would

This essay will cover the analysis between the New York Times article “Latinos Onscreen, Conspicuously Few” by Anna Bahr and the study it references, “The Latino Media Gap: A Report on the State of Latinos in U.S. Media.” The study, by lead researcher Frances Negrón-Muntaner, is an in-depth look at Latinos as media consumers and creators, the issue of stereotypes, and recommendations for closing the gap. Bahr’s article highlights the study to bring attention to the lack of Latino representation in the media. The article does an excellent job of representing the facts and purpose of the study.

The number of Latinos in the United States more than doubled between 1980 and 2000, accounting for 40 percent of the growth in the country's population during that period. And in 2003 the U.S. Census Bureau designated Latinos as the nation's largest minority group, an amazing event given that in 1980 the Latino population was only slightly more than half the size of the African American population. The Latino population has had an impact not only on the U.S. population, but also on other aspects of U.S. society. This can be seen, for example, in the increasing popularity of Latin American food and music and in the prevalence of Spanish-language signage, advertisements, and media.

The media influences how people experience social life. Media such as newspaper, television and film, are important sources of information, education and entertainment. It can be used to learn more about the world and the people in it. In this regard it can be said that the media represent, interpret and endorse aspects of social experience (O’Shaughnessy and Stadler, 2005). The media are also implicated in social regulation, or in other terms, the government of society. The media are implicated in government and politics in an obvious way because modern systems of democracy are conducted through the media. But the media have a bigger role to play in government by structuring how society is controlled and maintained.