Creating And Maintaining A Website Is A Low Cost Marketing Tool Essay

Next, I will compare and contrast those characteristics to the mobile site, and finally, I will make suggestions on how to reconcile the differences between the two platforms. Noting that the website consists of dozens of links and there are word constraints of this essay, I will limit the scope of this analysis to the “Home” page. Despite these margins, this analysis is relevant in other areas of the site, as the template-styled design maintains great consistency throughout the

The best thing you can do for your website if you don’t wish to create a mobile version is simplify the content of your site. By eliminating unnecessary information, links and large slow-loading graphics, mobile viewers can locate information more easily without having to zoom, refresh or wait a long time for your site to load. Try to keep contact information on each page- most mobiles will allow users to click on a telephone number and store it right from the website- remember that users will be navigating with fingers so it is very important that the font be large enough. This has huge advantages when your goal is to obtain new clients.

Because a mobile website is accessible across platforms and can be easily shared among users, as well as search engines, it has far greater reach capability than a native app.

Even though your online business website can be viewed on a mobile device, it may not necessarily be mobile friendly. There is a stark difference in the websites that are mobile friendly and non-mobile friendly, and this often differentiates successful and unsuccessful businesses in the virtual world. This is unsurprising, as nearly 70% of all online searches are made via mobile devices. If your website is high in search rankings, but poorly optimized for mobile viewing, you are likely to lose any potential sales made through smartphones.

In the decade mobile devices such as cell phones and tablets have risen in usage for visiting websites. Since 2010 there as been a 400% growth in mobile web searches. (ETC, 2013) Unfortunately websites are very hard for the user to view and navigate through websites not designed for a small screen used on cell phones. This was the new challenge for web designers to solve and with the growth of popularity of mobile usage the web designers needed to make websites for both personal computers and mobile devices. Now often if the user visit a website using a mobile device they will be asked if they want to go to the “mobile site” which are specifically designed for a better user interface and design for the mobile device. With the smaller screens of mobile devices the we designers needed to layout the website completely differently so the user does not get overwhelmed or confused. The new trend for 2013 is called Responsive Web Design also known as RWD which allows users have a better experience on both P.C.’s and mobile devices. The RWD templates are designed to work and have a good visual feel on a variety of different screens, so a user on any device accessing a website will have a good experience on what ever device. (Taheri, 2013) Scrolling and navigation panels on websites have also begun to change, now certain apps have been integrated into websites for users to have a more fun and effective way to navigate though

70% of those responding to the research have an existing mobile website that uses responsive or adaptive design. Today, virtually all websites should be mobile ready, so if you don’t already have a responsive site, be sure to update it as soon as possible.

As of 2016 mobile internet usage finally surpassed desktop use. With more internet users relying on their phones for access to websites it’s high time you considered how well your site fairs. There are plenty of sites that can be moved around allowing visitors to view everything, but that isn’t enough to keep mobile users attention. Your site needs to be designed for mobile use, easy to use, and quick.

The purpose of this paper is to explore the emerging trends that are occurring in web design to make websites more mobile-friendly. The main focus of this paper is how to design a website to be more responsive to meet the growing number of screen sizes instead of creating multiple websites to meet different viewing screens.

In what ways can the company benefit from a Web site? What functions should it perform for the company (i.e., marketing, sales, customer support, internal communications, etc.)?

Unoptimized and unresponsive online stores drive mobile customers away. Failing to offer a mobile-friendly experience may result in your business losing out on some serious revenue.

This leaves about 20 minutes per day to spend on mobile browsers. With that 20 minutes, we don’t think that consumers are likely to be visiting a wide variety of sites. To that end, mobile sites are rendered as ineffective ways to leverage consumers’ digital trends.

It may seem like a basic concept in today’s technology-based world, but if your website is not

Over the past few years, the use of smartphones has been on the rise. In order to keep up with this day and age, businesses and companies everywhere should have a mobile website that is simple to understand and easy to find. When you are on the go, you most likely are not carrying a laptop and probably

Critically, a good website allows a small business to punch above its weight during that all-important phase when a potential customer is weighing up its merits against those of a potentially bigger, more established and well-resourced rival.

It is one of the major solutions for your e-Commerce business as you should list your complete range of products on 3rd party sites in order to get more attention and visitors. However,