Creating And Maintaining Distinctive Competence

Have you ever wonder how Pixar create their movies? Although Pixar movies look like drawings there is a lot of math and science that goes into them. Danielle Feinberg is Pixar’s director of photography she uses math, science, and code to help create our favorite Pixar characters. During the TED Talk, The magic ingredient that brings Pixar movies to life the speaker Danielle uses pathos, ethos, logos in the speech to keep the audience engaged.

The Walt Disney Company values the diversity of ideas, perspective, gifts, talents, experiences, and backgrounds that each employee represents within the company. Richardson says,

The companies worked towards a culture that was more in line with team learning. Pixar had previously operated under the premise where people were given the full chance to be creative and use their ideas in order to learn from their success or failures. Disney allowed for creativity however was more micromanaged. This new cultural shift for Disney to let go of some of the control was a hard thing to do for them. Disney had initially lost some of the people with this shift in their culture mainly with those who failed to adapt to this new free-spirited environment. With Disney’s regimented culture they followed more of a top down approach within their work environment. This approach initially during the merger hindered the learning approach that Disney Pixar was trying to create. Some employees at Pixar initially had issues with the cultural clash of a free-spirited environment and the rigid environment Disney operated with causing problems with retaining the talent at Pixar. Despite these cultural clashes and differences Disney Pixar was able to pull their new-shared vision in a direction that allowed for cross-organizational collaboration and for a new culture that worked for both companies.

The diagnostic model I have chosen to discuss to analyze Disney and several of the companies acquired throughout the years such as Pixar, Marvel, and LucasFilm’s LTD for this assignment is the 7-S Framework model. I will also briefly discuss the many changes that Disney has implemented to improve the customer viewing as well as interactive experiences at their many new, current theme parks, and vacation destinations throughout the world. The 7-S model developed by McKinsey and Company consultants Robert Waterman Jr., Tom Peters, and Julien Phillips (Palmer, Dunford, Akin, 2009). The 7-S model may be used

I think that it’s the best decision in this situatuion: let Pixar do their job with the help of the Disney distribution channels. But that’s just the theory. On practice, it’s gonna be much harder to combine different corporate cultures, because both Disney and Pixar used to work with their usual style.

Its large size gives Disney several advantages, such as a large budget and a large human resource base. Internally, Disney follows a top-down approach, where managers tend to impose the culture, and bureaucracy is considered large with 185,000 employees in 2016 (Forbes, 2016). The decision making lies at top management level, giving the company a hierarchical structure. In the creative world Disney is known to make movies based on profitability, rather than quality of animation and image. Pixar’s core competence is their technological 3D success in computer animation. When looking at the staff at Pixar , it can be seen that they are very technically educated and have a lot of in-house creativity. This is the reason for their high level of innovation. Furthermore, they focus on quality instead of sales figures. Internally, Pixar uses the bottom-up approach, where input of employees is highly valued, and Pixar offers a very communicative and open working environment.

Pixar is a company that has ties to other major corporations in our American culture. Pixar Animation Studios started as a part of the Lucas film computer group, which is owned by George Lucas the creator of Star Wars. However, after receiving funding from Steve Jobs the division became its own corporation in 1986. After that Disney purchased Pixar, which allowed Steve Jobs to become a shareholder in Disney also. With these changes due to the ownership of the corporation an analysis of managerial economics is overdue. What follows is an evaluate how Pixar attains balance between culture, rewards, and boundaries, what is Pixar’s organizational structure and why they have the structure they have, how Pixar’s leadership helps to create an ethical organization, how Pixar’s innovation helps the organization to accomplish its goals, how emotional intelligence helps the leadership guide the company, and how Pixar has overcome barriers to change. Pixar’s history has presented the firm with challenges and the firm has managed to overcome those challenges, anyone who plans to one day own their own business should look at the company and understand how the firm accomplished their tasks despite the presented challenges. The merger with Disney resulted in some problems for Pixar, but the merger was pursued for a reason. By merging, both firm have the potential to save time and money; there is also the potential to learn from each other.

In this paper, we will explore the magical experience of Walt Disney Company through the structure and symbolic frames based on the Bolman and Deal?s individual lens. The structural frame focuses on the architecture of an organization and other features like: rules, regulations, goals, policies, roles, tasks, job designs, job descriptions, technology, chain of command, vertical and horizontal coordinating mechanisms, assessment and reward systems, and many more (Bolman, L., & Deal, T. 2013). The symbolic frame focuses on the culture, meaning, metaphor, ritual, ceremony, stories, heroes and inspiration of the organization (Bolman, L., & Deal, T. 2013). On this analysis I will also explain the organization?s strengths, weaknesses, opportunities and threats that impact the leadership, partners, employees and community internally and externally.

Over the years Disney, “continues to evolve with each generation,” able to quickly and swiftly adapt to meet the needs of their customers. Disney believes that their, “willingness to challenge the status quo and embrace change is one of our greatest strengths, especially in a media market rapidly transforming with each new technology or consumer trend,” (Disney 2015 Annual Report). An example of this is the recent craze for superhero movies. Once this high-tech trend of movies hit the market, Disney quickly began to produce the Marvel superhero movies to meet the demand. Disney’s product innovation capabilities allow them to constantly be in the lead of each trend that changes within the market.

Pixar has exceptional talents not only in art and film making but also in science and technology. It has a group of engineers

Disney has become a marketing goliath and the #1 entertainment company in the US. They have been able to develop a creativity-driven philosophy that over time was tempered by financial responsibility and that benefitted from powerful synergies between its divisions. From the very beginning, Disney has been synonymous with innovation within the children’s entertainment industry, from their introduction of animations with synchronized audio, full-length animated feature films and then later into theme parks and on-ice and Broadway shows. One important element of Disney’s success was the extent to which they integrated and expanded into different

● Pixar relies heavily on intrinsic motivation to motivate and inspire its employees, which is

To conclude, Pixar has many opportunities that can be explored, in both the global and local markets. There is a lot of potential for

The Pixar building is designed for a functional purpose- to maximize interaction between all Pixar employees. Schein suggests that if you want to understand organizational culture have a look at their work place environment. The building typically represents a “den” culture (Duffy, 1997-) and is designed to allow for high

Q 2: What results have come from creating a culture of creativity collaboration and teamwork at Pixar?