Creating Magic : 10 Common Sense Leadership Strategies From A Life At Disney

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Lee Cockerell was the Executive Vice President of Operations for Walt Disney World for over ten years, but he did not gain this position overnight. He had years of hard work and dedication that lead him to this position. His humble beginnings instilled the value of hard work and basic management skills into his life. He discovered along the way through being an intimidating manager that something in his management style was not working. He evaluated himself and decided to become a better leader. His improved management skills are responsible for his climb up the corporate ladder. In the position as an executive at Walt Disney World, he wrote the strategies that were used to create the Disney Institute program that have created many successes for the company. Upon his retirement, Cockerell decided to share these strategies with other managers and leaders across disciplines so that they might be able to have success as well. He decided to do this by collecting his thoughts, tips, and strategies in a novel called Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney. The book discusses the common sense strategies for being a leader that were developed by Cockerell for the Disney Institute based on his personal experiences. They are as follows: 1. Remember, everyone is important. 2. Break the mold. 3. Make your people your brand. 4. Create magic through training. 5. Eliminate Hassles 6. Learn the truth. 7. Burn the free fuel. 8. Stay ahead of the pack. 9.

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