Creating Your Brand Development : Your Fashion Blog

Naomi Klein in her book No Logo outlines her thoughts as to how marketing and advertising by a company has made a dramatic shift from showcasing a product, to the branding of the company name. Companies have now shifted their focus to creating an association between the company and an idea. The company then uses this idea to sell their products.

Exercise 1: What is expected outcome of each of the targeting scenarios? (complete both the Ad Revenue and Financial calculators to fully understand the financial impact of the scenarios)

Now, that's not to say you can't use logos in your advertising. But it shouldn't be the main drive to purchase unless the above condition is met. And even then, sparingly on the front. If you can blend pathos, logos and ethos you'll have a tour-de-force.

The problem that “THE FASHION CHANNEL” (TFC) faces is the selection of the right market segmentation and positioning strategy in order to maintain its position as a leader in fashion related networks, in addition to boosting its advertising sales and viewership ratings.

Fashion designer logos are intended to be the "face" of a company. They are graphical displays of a company 's unique identity, and through colors and fonts and images they provide important information about a company that allows customers to identify with the company 's main product. Logos are also a shorthand way of referring to the company in advertising and marketing materials. Hollister’s highly effective marketing strategy used to target consumers is their logo. Their logo contains a picture of seagull that may come in many different colors or fonts, sometimes they’ll use other

Previously I had the pleasure of working with Roula Panagiotopoulos, who was one of the founders of the successful blog BeautyConnexion.com, IAs part of my got a six-month internship as a fashion bloggerfor the site, . I started created the street style section of the website and was in chargeresponsible for of all content creation and developmentrelated to the street style section. I was posting weekly content, I found had to find prospective models, conducted interviews on for the website, take photographs of their outfits and accessories, and then conduct interviews with the models about their style, and fashion in general, took photographs and posted the content to the site. Using online measurement tools and monitoring engagement, I quickly learned what type of content our audience was most interested in.

Personal branding is a concept that is geared for all people.  It is not just for famous people. Suze Orman started off like a normal person, but now she carries a strong name brand.  A simple person who wants to be successful and start branding their name.  Years later, they  may become a normal brand name in someone household.   The high increase in online searches and social media platform, personal branding, is relevant. According to Cohen (2014), personal branding is a necessity and marketers need to learn to understand branding.   Cohen (2014) stated personal branding  is required to establishing a good reputation with the consumers, with a good reputation that will be credibility, and personal branding is about enhancing longevity.   This paper will discuss what is needed in personal branding to be successful and why personal branding is important.

Social Media today is present everywhere and Brand pages on sites like Facebook, Google+, YouTube and Twitter have gotten popular around the world. Concept of marketing has changed with the customer engagement on these platforms.

This document will discuss a Victoria’s secret media outlet. The elements of Victoria’s Secret media outlet will be divided and analyzed. Specifically discussed will be the following: Brief overview of Victoria Secret, Victoria Secret media outlet and target audience, the commencement, the hook, information supporting the pitch, supporting materials, Victoria” Secret action steps, follow up plan, and special considerations for pitching a blogger. This will conclude with a summary of this discussion.

Social networks are accessed on a daily basis that means there is more of a chance that people are going to see your brand on their social network.

When a brand is created, many will ask the questions that haunt all of us trying to start a company. Will it work? Should we stay online or launch a brick-and-mortar store? Will I make profit or fail? These questions arise even more when the company is to start only online. Because of this, e-commerce fashion brands must constantly evolve and expand their styles to maintain the interest of their target customers. Fashion Nova is one fashion brand that manages to stay relevant among its consumers because of their edgy style and quality priced clothing. Fashion Nova was first established in 2010. It gained its popularity from celebrities promoting it on their social media platforms and the fact

Basics: not intersted in fashion with being 20% of all viewers and 45% being female.

Moreover, Stella McCartney provides massive information about its brand thus maintaining the brand identity and image to build brand communication between brand and customer. Not only express it self but also exactly consider about what customer will perceived from the brand (See Figure 2).

This case analyzes the situation of a company called The Fashion Channel (TFC). This is the first cable TV network to solely deliver fashion information and entertainment 24 hours per day, 7 days per week. To this point, the company has achieved great success by avoiding focus on any one particular segment. This has been done to avoid excluding any viewership and to attract the entire general population with their theme “Fashion for Everyone”. With the current strategy of the network, they have developed a history of steady and constant growth above the industry average. At this time, the company is starting to face a higher degree of competition from other network programs at CNN and Lifetime. What makes TFC different is their fashion programming is all day every day, rather than just an hour or two. Due to the competition, Jared Thomas, CEO, has stated that the company needs to develop a brand strategy to secure TFC as the leader in their market.

A product needs to be sold in the market, for the public to use it. To promote sales, there has to be somebody to sell the product. A logo in that case, is the first salesperson of any product or service. This fits well in the scenario of selling and buying. As former president of the General Cinema Corporation once noted, “The first impression of a company is often its name and logo" (Stahle, 2002, p. 15). A logo delivers the message to every potential user. The more effectively the message is delivered, the stronger the image of the brand will be. “It’s Often the Little Things That Count”, says Cato about a logo (2010, p.70). A logo, however little it may seem, is the foundation of building a brand image. An image that attracts the viewers builds an emotional relationship with the goods or services. It differentiates the product and makes it superior amongst its competitors.