Creating a Market for Electric Cars

3208 Words13 Pages
When Ford Motor Company was founded in 1903, it would go on to start a revolution for the American auto industry. Ford pioneered the assembly line and increased auto production substantially. Today, Ford is one of the most successful auto makers in the world. According to the company, a key factor of success is the focus on building relationships and placing the consumer first. Understanding the consumer and how they view business helps Ford to continue improvement ("Marketing strategy", 2010). Ford is a first-rate example of good marketing techniques. They know how to sell a vehicle to a consumer, as displayed by their position in the top eight of U. S. auto makers. New technology paves the way for new ideas, and new ideas do best…show more content…
Without getting too far into the science of how an electric car works, battery power is a much more efficient use of energy. One of the biggest reasons is because it conserves gasoline. The conservation of gasoline is a great concern for many reasons, one of which is that the amount of money spent on refining oil to produce the fuel is great. The oil industry plays a large role in the auto industry. Oil currently hovers above $100 per barrel. Oil is a necessity for operating machinery, enabling a car to function, and manufacturing gasoline. According to the California Energy Commission, as of March 10, 2014, the price of crude oil was $2.55. Ten years before that, the price was $.84, and in March 1999, the price was $.29. These prices reflect the daily market price for crude oil from the Alaska North Slope (California Energy Commission, 2014). These figures show that oil is getting increasingly expensive to produce, and that is reflected at the pump. Hybrids have the ability to use battery and gas power, and electric cars use no gasoline at all. For this reason, electric cars are on their way to becoming more and more appealing to consumers. Another reason that battery power is a superior source of energy over gasoline is that electric cars produce little to no pollution. Cars that use electricity to operate produce no tailpipe emissions. In a society where pollution control is becoming
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