Creation of Sony

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| Organizational Behaviour and Development (UDE 1123) Semester III, 2012/2013ASSIGNMENT 2Creation Of Sony | | For Review by Prof. Khurram Khan | Prepared by Dr. A. Prakashrao (MBA – HC MR 121210) | 7/27/2013 |

ASSIGNMENT 2

CASE STUDY 2 - THE CREATION OF SONY

1. What leadership competencies do you recognize in Ibuka and Morita? Justify your answers.

2. How are Ibuka and Morita charismatic leaders? Justify your answers.

3. Can you recognize the elements of transformational leadership? Justify your answers.

1. Comprehension

a. Summary of the facts

The case study 2 is regarding the creation of Sony and mainly on its 2 founder that is Engineer Masaru Ibuka and physicist Akio Morita who
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In 1971, Sony had grown to 10,003 employees and $544.7 million in sales. By 1991, it was a global giant with 19,811 employees and $27.96 billion in sales. In 1999, Sony had worldwide sales of $57 billion and a profit of $1.2 billion.
Sony is the world’s No. 2 consumer electronics maker after Panasonic with around $70 billion in worldwide sales.
Sony was the most recognized and esteemed brand name in the United States (ahead of Coca Cola, General Motors and General Electric) and is third coolest global brand after Nike and Tommy Hilfinger among American teens.

b. Formulating Questions to be answered

1. What leadership competencies do you recognize in Ibuka and Morita? Justify your answers.

1. What leadership competencies do you recognize in Ibuka and Morita? Justify your answers.

Ibuka is largely regarded as the true founder of Sony. He was the engineering genius behind many of its products and the one who inspired the research teams while Morita is regarded as the marketing genius and internationalist that made Sony into it is.

Masaru Ibuka
11/04/1908 – 19/12/1997

Masaru Ibuka is though from humble family background, he was a man full of vision.
The leadership competencies that could be seen in him are
- Innovator:
He was known as a genius inventor from his school days. He and Akio Morita create new products rather than copying western technology.

- Far sighted:
He is able to foresee
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