Creative Brief : Marketing Plan

1725 Words Aug 4th, 2015 7 Pages
Creative Brief
Key Features
They have several unique features/offerings that include, furniture delivery, locally made products, and one of a kind home furniture, as well as high quality customer service.
Proposed Target Market
With these unique features/offerings, the target market proposed is women age 25+ with higher income in the San Marcos and New Braunfels area. This target market will bring in customers who are willing to buy on the higher end and women who will keep coming in on a regular basis. Our focus is to target women who are already in the area shopping at the outlet.
Proposed Positioning Statement
To increase their sales in the home section of the boutique the positioning of their boutique needs to be changed. The proposed positioning statement states, “For women, who are looking to find unique pieces and experience great customer service, Two P’s & Calli’s offers one of a kind pieces to meet your style needs, while providing customers with professional, but friendly service. Unlike any other business in the San Marcos area, Two P’s & Calli 's does not compromise quality or service.” This statement positions Two P’s & Calli’s against their competitors as a unique shopping experience in San Marcos.
Message Proposed
Two P’s & Calli’s is a local gem filled with one-of-a-kind pieces that are sure to impress your guests when hosting dinner parties, holiday events, and much more. Unlike most furniture stores, Two P’s & Calli’s does not bombard you with a “quick…
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