Creative Brief of Bally's Gym

1733 WordsMay 13, 20057 Pages
Creative Brief- Radio For Bally Total Fitness our intended advertising strategy is to appeal to young men and women aged 18-25. We would like to reach them through various channels by appealing to their emotions. We feel that by evoking such emotion will encourage each potential customer to take action. With our radio commercial, we want to reach out to those who believe that working out is like a chore. Also we want to let them know about the support system that Bally has to offer. Most people are not aware of the caring and professionally trained individuals who are there and willing to help out in our gyms. Who- Our target is men and women aged 18-25, living in the Palm Beach area. This particular ad is aimed towards those…show more content…
We want to finalize the weighing decision of getting up and going to the gym. This ads main purpose is to motivate those who don't want to feel singled out. The beach is a place to have fun, not to feel scrutinized. What- There are many ways that Bally can help you get into shape and look tone within a short period of time. This can be done through exercise equipment, aerobics classes or a weight loss journal that allows you to keep track of the things you eat everyday. Where- This magazine ad will be on display in the most frequently read magazines that our targeted audience reads. For example we would place this ad in Cosmopolitan, Maxim, GQ, and Vanity Fair. We would like our ad in the front section of the magazine just after the table of contents. When- This ad will be placed in magazines issued from March through June. We plan on having it seen throughout this time to motivate people to sign up before the summer months. Headline- "Don't be Embarrassed this Summer!" Pictured is a photo of the beach with many people on a beautiful and sunny day. Copy- Summer is on its way and you owe it to yourself to get quick and effective results! Call Bally Total Fitness today. Creative Brief- Magazine 2 For Bally Total Fitness our intended advertising strategy is to appeal to young men and women aged 18-25. We would like to reach them through various channels by appealing to their emotions. We feel that by evoking such emotion will encourage

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