DECLARATION
I, the undersigned, I hereby declare that this is my own and personal work, except where the work(s) or publications of others have been acknowledged by means of reference and techniques.
I have read and understood Tutorial Letter CMNALLE/301 regarding technical and presentation requirements, referencing techniques and plagiarism.
TABLE OF CONTENTS PAGE
DECLARATION
1 MAIN ISSUE 1
2 RESEARCH CRITERIA 1
3 EXTENT 1
4 POPULATION 1-2
5 ASSUMPTIONS AND SUB-ISSUES 2
6 GOAL AND OBJECTIVES 2
7 RESEARCH QUESTIONS 2-3
8 THEORECTICAL APPROACH 3-4
9 RESEARCH DESIGN 4
10 DATA-COLLECTION METHODS AND TECHNIQUES 4-5
10.1 The research method 4-5
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Assumption 3
Each advertisement applies more than one creative concepts.
• Sub-issue
Does each advertisement apply more than one creative concept? Assumption 4
Academic advertisements use more than one creative concept per advertisement.
• Sub-issue
Do academic advertisements use more than one creative concept per advertisement?
6 GOAL AND OBJECTIVES
The nature of the goal is applied because practical issues are investigated and the objectives is to explore and describe creative concepts appearing in all selected advertisements by determining the characteristics of creative concepts in selected advertisements.
7 RESEARCH QUESTIONS
• Which creative concepts are used in selected advertisements??
• Is more than one creative concept used in all advertisements?
• If more than one creative concept is used in some advertisements, which advertisements are they used in?
• Is there any particular creative concept which is found in all advertisement?
8 THEORETICAL APPROACH
Content analysis is the images, content and text that are found in advertisements and its message.
• Benefit – stand to gain something extra
Example: Ponds advertisement found in the Drum magazine: Stand a chance to win 1 of 40 bursaries plus receive R5 off your next purchase of Ponds lasting oil control vanishing cream.
• Curiosity – A desire to know about people or things
Example: IQ academy advertisement found in Drum
Outcome 1: Understand the concepts of creativity and creative learning and how these affect all aspects of young children’s learning and development.
I declare that all work is my own. Information used from other source is acknowledged in the reference page.
I declare that the work contained in this assignment is my own, except where acknowledgement of sources is made.
I, Andrew Khanano, of sound mind, declare that the work submitted is of my own work, and all resource and information used has been appropriately cited.
The last appeal that an advertiser will attempt to make is that of logos, or the logical appeal. Advertisers know that price is not the true appeal to all buyers and excluding it from their ad not only allows merchants to adjust the price by market but also allows the readers to do more research into the best product choice. In this ad, the visual aid points the reader to a small clock. This clock seems meaningless and out of place until the reader checks the statement that Crest lasts five times longer. However, claims of longer lasting fresh breath may not make a believer out of all consumers. For this reason, Crest shouts out, on their web site, that all their products are
There are differences between Licensed Professional Counselor and Licensed Marriage and Family Therapist. Testing is a large factor in accurately assessing the full scope of the assistance a client may new. Depending on the needs of the client the Licensed Marriage and Family Therapist (LMFT) could be a better fit. In considering the tests that exist, one sample population LMFT’s are likely to work with are children. Development is always a major factor in children with intellectual or behavior issues. One test that is dynamic to this factor is the Profile of Creative Capabilities (PCA).
Nowadays, commercial is becoming a major part of mass media. It does not only try to inform people about the availability and attractiveness of industrial good productions but also contribute to build an awareness of resources and alternatives for customer in daily life. There are thousands of commercials, so to attract customer, advertisers use various kinds on their commercial to make people aware of the firm's products, services or brands. Though they use various kinds on the commercial, the main goal of advertising tries to convince customer to buy their products, or do what they want. An excellent commercial will create a deep impression on their customers, or who want to become their customers by using three classical appeals:
Analyses market factor to determine the reach and frequency required for each of the advertising media suggested in the brief.
1. What types of decisions must Chad Thomas make daily for his company’s operations to run effectively? Over the long run?
Throughout the passage of time, philosophers have written and discussed many topics in philosophy. Sometimes, these philosophers agree on ideas or sometimes they make their own assumptions. There are two philosophers who had different ideas concerning where innate ideas come from and how we get these types of ideas. Rene Descartes and John Locke were these two philosophers with the opposing argument on innate ideas. The place where Descartes discusses his views were in the Meditations on First Philosophy and Locke's argument is located in An Essay Concerning Human Understanding. By using these sources I will be able to describe the difference between these two arguments on innate ideas.
The term creativity is used for the purpose of describing the ability that is concerned with the process of creating something new or valuable. This ability allows a person to surpass the rules, practices, methods, forms or similar kind of activities that the traditional society may be performing at that time. Creativity is one of the most important things that have allowed the people of the society to move forward and urge for development. All the development that has been made in various aspects of human life can be directly connected with the creativity. All the industry leaders of the world have secured this place because of the level of creativity and innovation that they showed. They used this creativity for creating something new that has allowed them to develop completely new methods for this purpose.
This research is a quantitative, cross-sectional, exploratory and descriptive content analysis of selected advertisements from two different magazines published in August 2012 using the nine different creative concepts as main emphasis.
The aim of this literary review is to look over the knowledge and ideas that have been established on the topic of what makes advertising effective, and to discuss their strengths and weaknesses, using a critical approach of it.
Change, creativity and innovation are essential elements for survival and growth of an organization. Creativity is vital for the birth of fresh and beneficial ideas. Creative thinking allows groups and individuals to solve problems or stimulate to think differently in order to bring forth fruitful ideas. The above mentioned creative thinking enabled our team of six different personalities to come together and implement a plan to solve a complex problem in a hospital. Our assigned task was to recommend a plan in order to alleviate hospital readmission among elderly population within thirty days of discharge. In this paper the author is narrating the team dynamics, functionalities and personal competencies in the process of recommending a change in the system. As a member in the innovation leadership team the author is also reflecting on the assessment, capacity for innovation in the organization which is the hospital where the team is assigned.