Creative Concepts Portfoliio

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In the ad we see the use of one of the three rhetorical appeals. Ethos or credibility is seen through the black colored words “OUR”, “INGREDIENTS”, “ARE”, and

This advertisement demonstrates equal amounts of each rhetorical appeals, ethos, logos, and pathos, at the start of the commercial the first rhetorical appeal that was presented is ethos.

letter, entitled “Guaranteed Annuities - no excuse for not managing risk.” Here is a quote from that letter: … insurance company management should face up to the responsibility for failing to manage the inherent interest rate risk through the use of derivatives techniques explicitly or implicitly by lengthening the duration of their investments. The mismanagement of

Most of the pictures that cover full pages are portraits of the customers who can be identified in different categories of ages, genders, and ethnicities. These customers suggest the diversity among Northwestern Mutual’s policyowners and the variety of products types provided by the company. The picture of a couple can be related to the financial plan option for the families, or the picture of a baby can be linked to the education savings plans. The customers in the photographs all look happy and have big smiles on their faces. Their portraits are important to help the readers visualize the key theme of the report by suggesting how Northwestern Mutual insurance and security planning satisfy its broad range of customers. In addition, there are photographs of the company’s employees who do not only look professional in their suits, but also appear to be approachable with their friendly smiling faces. These images of employees are arranged next to the photographs of the customers who are enjoying their regular life activities. This arrangement illustrates the good impacts that insurance plans have on customers. Organizing the photographs of its customers and employees throughout the annual report is an effective strategy for the company to emphasize its products and customer service quality, helpful and friendly.

above to the insured named herein and that, subject to their provisions and conditions, such policies afford

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Glittering generalization is defined as an emotionally appealing phrase that is closely associated with highly valued concepts and beliefs. In the middle of the page is a Curate bar, surrounding it is all of the ingredients used in the bar. The words surrounding the ingredients, such as “bright strawberries” and “creamy almond butter”, are glittering generalizations. The ad simply placed pleasant words around

The implied bottle of ketchup in the advertisement showcases the content simply and straightforwardly. Additionally, by using the word “grow” in accompaniment with the image of fresh tomatoes reinforces the idea that Heinz ketchup is fresh and healthy. Through the iconography of the ketchup bottle, the advertisement shows the viewer that Heinz is a fresh, clean, and healthy

When we look at the advertisement, the consumer is being offered the ability to obtain this "natural" product when they themselves can not grow it on a farm. The manufacturer attempts to work with this knowledge that the consumer that lives in the city is distant from the farmland that produces the fruits and vegetables and can therefore only rely on what is offered. Yet, the more the product seems closer to being natural, the closer it brings the consumer to nature, this is done by the imagery we see in the advertisement. The way in which images of nature are put all over the illustration and used to serve the purpose of selling a product is an art, and the manufacturer becomes an artist. This process is not much different from the photo booths that will take a picture of you head and paste it on someone else's. It is this type of artistry that subjects a thing of power in order to power the artist and is mentioned by Joyce Carol Oates when she comments on the fact that these representations help "create" and power the product. When Sun Raisin uses the pictures of farms and the natural grown fruits, which represent nature, to power the selling of their product they are implying natures passivity. I say this because nature is silent and is not much different than the silent woman that is shown picking fruits and vegetables. This idea is similar to the pastoral view which Carolyn Merchant speaks of, she says that the pastoral tradition

The food industry today is deliberate in the way that is chooses to advertise its products. In collaboration with the cunning tact of marketing leaders, they play a major influence in our food environment by configuring our beliefs on what foods

Focusing on fruits and vegetables by local farmers is another key to their brand. People have a feeling that they can trust the food if its local. I know when I go to a grocery store, and it says grown local

This report analyzed an advertisement from the Royal Mail. “Heist – Don’t let your identity fall into the wrong hands” campaign for the ID Fraud Centre. The CIA and HOE framework are used to evaluate the divergent and costumers’ response. In conclusion, divergent in this commercial is moderate. The use of metaphor, dialogue and the acting of characters build up the tension attracts viewers’ attention and cause a reasonable brand awareness. Although the lack of humour is mentioned, the aim of the advertisement contradicts with the nature of humorous, it is considered as a minor weakness.

2. Selling techniques used by Nutri-Grain 2.1 Promotion techniques: Promotion is “the publicising of a product, organisation, or venture so as to increase sales or public awareness.” (google dictionary) Many companies use packaging to interest consumers to buy their product. Nutri-Grain promotes that they produce a breakfast for champions, usage of iron man as a major promotion for the product, product placement is used on all the items the competitors use sponsors the iron men races, this means that there will be

As the revival of the policy is a de novo contract of insurance, the insurer would like to verify whether the statement contained in the declaration of good health given at the time of revival is correct. If such a statement is proved fraudulent relating to a material fact, the claim, may be rejected. Life insurance is a contract of utmost good faith and good faith has to be observed, not only at the time of the proposal, but also at the time of the revival of the policy whenever it is done.