Creative Self Efficacy

1868 WordsMar 13, 20168 Pages
Creative self-efficacy, which refers to the employee’s beliefs about his/her ability to perform the job creatively, may relate to company image (Aragón-Correa et al., 2007, Wang and Lin, 2012, Gong et al., 2009). For instance, Aragón-Correa et al. (2007) have investigated the relationship between leadership and organisational learning’s role on innovation and performance. They employed SEM as the analysis tool with 408 useable questionnaires (response rate 45.33%). Aragón-Correa et al. assert that firm innovation has a positive impact on organisational performance. Accordingly, organisational learning’s role on innovation may relate to creative self-efficacy which refers to employee’s ability to perform the job in innovative way. Whilst, one of organisational performance indicator is company image. Hence, it may assume that creative efficacy may lead to company image. Moreover, Wang and Lin (2012) have examined the antecedents of innovation performance. They conducted their study in Taiwan by using 302 responses from 30 large IT companies (response rate 67.11%). Wang and Lin reveal that innovation self-efficacy leads to innovation performance. Innovation performance may relate to organisational performance. Whilst, one of organisational performance indicators is company image. Arguably, creative efficacy may also have an impact on company image. For example, when a company has a better employee’s creative self-efficacy, its employees will perform their job creatively and it
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