Creative Strategy

1101 Words May 26th, 2011 5 Pages
Creative Strategy
A creative strategy is the manner in which the message will be conveyed to the consumer. A clear message should be determined; this is precisely what the firm intends to communicate to the consumer. The creative team will develop a theme so that the consumer recognizes the product without having to think about it. This is where the art department develops key colors, fonts and numerous other aspects of the marketing campaign.
In advertising, different creative strategies are used in order to obtain consumer attention and provoke shoppers to purchase or use a specific product. Advertisers use different ways of thinking to create catchy slogans that capture consumer attention. Creative strategies promote publicity,
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ClimaCool™ and will bring more exciting design and new technology to the US market as the category is predicted to grow strongly in 2002.
Football Fever adidas is the undisputed global leader in football: a position to be highlighted this year with adidas’ sponsorship of the 2002 FIFA World Cup™. Delivering innovation in this category began nearly 50 years ago when adidas founder Adi Dassler invented screw-in studs that revolutionized the game. This commitment continues today in ground-breaking products such as the Predator® Mania boot and in long-term partnerships with leading football clubs including Bayern Munich, Real Madrid and Ajax Amsterdam.
Tennis Sets New Standards Tennis is another category where adidas is the global leader in both footwear and apparel sales. Creating performance products that set the industry standard is adidas’ trademark in the category. Product highlights for 2002 include the Barricade, the Feather and the ClimaCool™ tennis shoes. Supporting adidas’ leading market position are also a strong portfolio of young players including Anna Kournikova, Martina Hingis and Marat Safin, as well as sponsorship of important events such as the French Open.
Performance-oriented footwear, apparel and hardware products will always remain the
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